Is your e-commerce conversion rate satisfactory? It’s pretty OK if they aren’t; just 22% of firms in Los Angeles are. No matter how delighted you are with your conversion rate, you should always strive to improve it.
In order to help you out, we’ve put together this list of 11 techniques to boost your online sales. Suppose you want customers to make a purchase, sign up for an email list, or interact with a chatbot. In that case, these pointers will help you boost conversions and achieve your objectives. Ecommerce conversion rate optimization is a specialty at Endertech, a web design agency Los Angeles.
What is the average ecommerce conversion rate for 2022?
In 2022, what is considered a decent e-commerce conversion rate? A look at some averages might be helpful.
There is an average conversion rate in ecommerce of 3 percent, according to Smart Insights’ data collection. Just 3% of visitors to an e-commerce site end up making a purchase. Because of this, the average ecommerce conversion rate varies by product category.
Consumer gadgets have an average conversion rate of only 1.4 percent on ecommerce sites that offer presents. Ecommerce has a poor conversion rate compared to other industries when looking at the average website conversion rate by industry. Ten percent is a typical conversion rate in the professional and financial services market.
How to improve your ecommerce conversion rate
What can you do to improve your e-commerce conversion rate, and how? E-commerce sales and conversions may be enhanced by following these simple steps.
1. Test out several calls to action (CTAs)
Conversion rate optimization relies heavily on the use of CTAs. These little snippets of text, usually as a button, instruct or persuade users. “Shop Now,” for example, would be an example of a CTA.
Google Optimize and other free tools can run tests comparing different CTAs. For example, to run a test, you could put up a “Shop Now” and a button that reads “Get Yours Today” to see if customers prefer one over the other. When the test is over, you’ll know which button did the best. Make sure only one of your CTAs is visible to visitors at a time while you experiment with different ones.
Visitors may become confused or unsure of which button to press if there are too many CTAs on display. Because of this “paradox of choice,” they may choose not to click on any CTAs at all in the future.
2. Offer a personalized experience
Using software like MarketingCloudFX, you can tailor your website to each visitor. For example, you may display users’ alternative CTAs and offers to depend on their demographics, on-site activity, and referring site. Personalization has a significant impact on the purchasing choices of over 60 percent of consumers.
Your e-commerce sales may be boosted if you tailor your website’s content to your audience. This means you might serve up additional material about men’s shoes to someone who has previously visited your site and explored the category. You might show them an advertisement for a discount on men’s shoes.
Content and offers relating to men’s shoes are more likely to attract and hold their interest, perhaps resulting in a convert since they are already interested.
3. Simplify but Improve checkout Process
Pre-Checkout Upsell is a great feature for every e-commerce store that could increase average order value by as much as % 40. A lengthy checkout procedure may be a factor to discourage customers from abandoning purchases. Only gather the information that is essential throughout the checkout process. Other forms of conversions are the same.
Users should only be asked for their name and email address when signing up for an email newsletter.
Customers cannot make a purchase if they cannot locate the product they want. Customer frustration or intimidation may cause them to leave your site if they face a complicated navigation system. Create an easy-to-use interface for your website’s navigation.
5. Improve your page speed
Websites should load in three seconds or fewer, according to users. Prospects may quit your site if it doesn’t load promptly and instead visit a competitor’s site. Your ecommerce conversion rate may be improved by reducing the time it takes for your website to load.
Sense, a maker of tax preparation software, discovered that cutting the time it took for a page to load by only 2-5 seconds increased conversions by 1%. Google’s PageSpeed Insights tool may check the performance of your site and provide suggestions on how to make it faster. If you don’t know how to enhance your page performance or want to increase your page speed doing no work, consider hiring a professional page speed optimization company.
6. Analyze how users interact with your site
To boost your e-commerce conversion rate, you need to analyze how your customers interact with your site. It is possible to observe which pages on your site are most often leaving visitors in Google Analytics under the Behavior section. You might attempt to enhance your ecommerce conversion rate by altering a page’s design if visitors are regularly leaving without making a purchase.
Conversions are where you’ll find information on how customers shop, checkout, and more. You can see how customers go through your checkout and purchasing processes using this data. Using this information, you may enhance your workflows.
As an example, you might make your billing and shipping forms more user-friendly if many clients are leaving their purchases at this point.
7. Make your site mobile-friendly
If your site isn’t mobile-friendly, you might lose out on many potential customers. Making your site mobile-friendly might significantly enhance your ecommerce sales since over 40% of all online transactions now take place on a mobile device. Make your website mobile-friendly by using a responsive design, which adapts to any device.
A better customer experience will lead to more revenue for your ecommerce company with responsive design. Google’s Mobile-Friendly Test may also help you determine whether your site is optimized for mobile devices. Enter your URL, and the tool will:
- Inform you whether your website is optimized for mobile devices.
- Take a peek at how your website appears on a mobile device.
- Make a note of any difficulties with mobile usability for you.
- 8. Use high-quality images and videos
High-quality graphics and videos on your website may help draw in visitors and keep them there for longer. When attracting attention, images and videos outperform text-only material by 94% and 86%, respectively. Using high-quality photographs and videos of your items may also assist pique the interest of potential customers?
Research by Nielsen reveals that 84% of consumers place the most value on personal recommendations from their own circle of loved ones or peers. Online reviews are equally trustworthy as recommendations from individuals you know. It’s because of this that social proof may be so powerful.
These endorsements, reviews, testimonials, and user-generated social media material exemplify this social evidence.
10. Showcase your return policy
On sites where customers may contemplate making a purchase, provide basic information regarding your return or guarantee policy. In this way, customers may feel more confident in their purchases since it decreases the danger of purchasing a product that does not fulfill their expectations. Your return policy or guarantee should be clearly highlighted on essential sites and linked to in an easy-to-read manner.
Also, make it as simple as possible for consumers to return items.
11. Examine your Internet marketing strategy
It’s impossible to accomplish the conversions you want if your digital marketing approach isn’t attracting the correct visitors to your site. If your marketing strategy isn’t aimed at the right audience, it might lead to visitors to your website who aren’t interested in your items at all. In the absence of a high search engine rating, people may not reach your site.
To ensure that your internet marketing plan is producing conversions, look at things like:
- Checking to see whether the keywords you’ve chosen to target on your site are really being used by potential customers
- Which users are most likely to buy from you, based on your ads
- Your content’s alignment with your conversion objectives
- Is the content of your Facebook and Twitter postings relevant to your target audience and encourage them to connect with you?
Endertech, a website design agency Los Angeles, can help you get the traffic and conversions you need with a customized digital marketing approach.
Conclusion: Do you want to enhance your conversion rate and your ecommerce sales? A website design company in Los Angeles, like Endertech, can assist you. For example, we provide skilled conversion rate optimization services that comprise everything from conversion rate testing to headline authoring to regular reporting and everything in between.