Automation saves time and eliminates a lot of unnecessary work. It’s not just about having less work for your staff; it’s about not boring them with menial tasks until they leave to do something more challenging. It’s also about not distracting them with repetitive administrative work so that they can spend their entire working day focused on creative tasks. Here are the top five examples of how business process automation helps in these fields.
Automated emails are crucial for your sales and digital marketing. In fact, with the help of automated email marketing, your marketing department and your sales team are more tightly intertwined than ever before. Now, all email communication will be in one place, and your sales team will have far more data to go on about.
The biggest challenge of email marketing lies in finding just the right amount of outreach. What does this mean? Well, you want to be always on their mind but at the same time, you don’t want to be too annoying. By segmenting your audience into different groups, you’ll be able to target people based on how responsive they are.
Email personalization was always a factor. However, before automation, this was a lot harder to accomplish. To get there, you would have to spend too much time on every single email, which, considering how many emails you have to send, would be simply too much. At the same time, a personalized email has 6 times higher revenue.
Workplace automation is a digital space in which humans and machines work side by side, with machines taking over repetitive tasks that don’t necessarily require human input. It’s as simple. With a service like M-Connect, you get to reduce the number of required hours of human labor and drastically reduce the margin of human error.
The best thing about automation in the workplace lies in the fact that it cuts down costs (you no longer need as many employees for menial tasks). However, there are a couple of things that you need to take into consideration. To use it, your team will need more training. These highly trained employees become almost indispensable.
The main reason why platforms like M-Connect can handle this is that we’re in a stage where data storage and management are highly sophisticated. Not only that, but the data analytic platforms are also quite advanced, which ensures that the decision-making behind the process is more accurate and dependable.
Every time you bring in a new person, you need to ensure that they catch up with your company practices. Even if they have previous experience with this task, chances are that you use different tools or that the process in your company is different than it was in their previous workplace. All you need is to provide them with the essential info to help them fit in.
By automating onboarding, you’re both facilitating the onboarding process and ensuring that the quality of onboarding is the same across the board (no pun intended). You don’t want to risk someone making a slip just because their assigned mentor forgot to cover a certain topic. Sure, an employee should still have a mentor for inquiries, but a bulk of this onboarding automation will be self-sufficient.
This also saves quite a bit of labor, seeing as how you would either have to have an in-house trainer or take a veteran member of your staff off their tasks to onboard someone new. While neither of the two is a bad method, chances are that the time of your experienced staff members is quite valuable and that automated onboarding is the cheapest way to go.
Social media management
The biggest problem with managing your social media presence lies in the fact that you may be present on several different platforms at the same time. A great social media automation tool can help you get access to all your social media platforms via a single interface. This alone is a quality-of-life improvement that you simply can’t do without. Utilizing your social media marketing the right way is one of the key strategies you need to consider.
When it comes to the degree of social media management automation, it comes down to the tools that you intend to use. Either way, it saves time, increases your reach, and boosts the engagement rate of your posts. The ability to schedule your posts alone is important because the timing of the post affects the engagement rate.
Most importantly, you get all the analytics via automated reports. This way, you can categorize all of this data and analyze it to see what you’re doing right/wrong. Getting an insight into what you’re currently doing is incredibly important, especially since some of these projects take time to yield noticeable results.
Workforce management was always a difficult task. While every person has their right to take a leave, what if the entire company takes a leave at the same time? What about finding replacements, strategically giving everyone a day off, or finding a third path? Well, all of this is easier to both plan and execute with the help of proper HR automation.
Keep in mind that HR is also in charge of recruitment, which is why hiring process automation also goes into this category. This is usually followed by training and onboarding, which is something that we’ve already covered. In other words, the automation of your business processes works better when they go hand in hand.
Even when your HR needs to evaluate performance or handle disciplinary actions against them, you want the process to be as biased as possible. Automation can help you out with this, as well. This way, you’ll be better prepared to fend off any complaints.
With process automation, you’re saving time, reducing the number of work hours assigned to humans, and minimizing human error. Subjectively, however, the quality-of-life improvement that your staff gets from business process automation should not be underestimated either. Once you start using automation in the above-listed five fields, you’ll never be able to go back to the way things were.