6 Warning Signs That Your Business Needs A Google Ads Agency In New York Right Away
What do you do when you need an answer to a question right away? You simply Google it. That’s how easy it’s become.
Every second, this search engine processes almost 63,000 queries. That’s close to a whopping 2 trillion searches a year!
Now, imagine if your customers did the same while looking for products that you may have, and your site didn’t show up on their searches. What would happen? You would end up losing out on a huge pool of customers.
Why is it important to partner with a certified Google ads agency in New York?
As more and more consumers turn to Google to look for products and services, you need to look for sure-shot ways to be “visible”. Organic traffic isn’t going to be enough to drive conversions. If you are just starting out or competing against well-established brands for higher SERP rankings, you need a stronger push. This is where a reputed Google ads agency in NYC can help.
They know the nitty-gritty of Google Ads and how it works. They have an in-depth knowledge of ways in which campaign setups and bidding strategies can impact results, and they can advise you best on how to market your products more efficiently.
6 Signs that you shouldn’t ignore when it comes to digital marketing-why a Google ads agency is the answer:
When do you know the timing is right for you to start searching for a Google ads agency near you? Watch out for these warning signs to make sure you take the right call at the right time:
- Your site doesn’t show up: You are definitely missing the mark if your site isn’t visible above the fold, or, worse still, on Google’s first page. You may think that organic content can get you here, but that takes a lot of time. What you need is an effective PPC campaign that syncs with your content. That’s guaranteed to give you much quicker results with minimal effort on your part.
- You are getting traffic but not enough conversions: What’s the point of an increase in footfall if you don’t make more sales? Quality content will bring in more traffic alright, but you need your visitors to take some action once they arrive. Maybe your keywords are lacking in search intent. Google seeks to predict the intent behind searches and shows results catering to these needs. But if you are using broad-match keywords, they can get your audience to you, but not direct them to make purchases. It’s possible that you have been targeting the right audience at the wrong stage of the sales funnel. Google Ads experts will audit your keywords to see what’s amiss. They can identify gaps in the sales funnel and take corrective measures before it’s too late.
- Not sure if the campaigns are working: You think you have everything in control because Google does provide a rather user-friendly interface and free guides to get started with Google ads. But, it’s not as easy as it sounds. You can’t rely on Google’s default settings for your business; different businesses need different strategies designed to get results. Reaching out to a Google ads agency means you get experts to tweak your bidding strategies, budgets, and ad targeting. The end result is better ROI (return on investment) and reduced CPR (cost-per-results).
- Not enough time for Adwords Management: If you are juggling multiple tasks, it’s challenging to dive deep into digital marketing. You may have an in-house team for this but they may not be equipped to create effective marketing strategies every time. The time is right to find a certified Google Ads agency to partner with to gain from their expertise and experience. These experts will analyze consumer behavior and product data to make necessary adjustments in your marketing campaigns.
- Your product feed isn’t well optimized: Not every business knows the tricks to optimize their product feeds. When you only have “robust” data, it can be damaging because your products could show up for the wrong searches. The result? Shoppers can bounce. Google Ads experts however have what it takes to bridge the gap between your ads strategy and product feed.
- Lagging behind competitors: Do you find your visitors abandoning your site to go to competitor sites? Given that digital marketing is evolving all the time you need to invest in educating your marketing team about new features. You have to constantly evaluate technology solutions. All this becomes easy when you work with an agency specializing in AdWords Management.
If you notice any of these aforementioned signs, rethink your existing marketing strategy and get the help you need. There’s practically no brand out there that wouldn’t benefit from a Google Ads agency’s insights. Why not help your in-house team scale new heights with guidance from a great Google Ads agency?
