In the race to capture viewer attention across platforms, launching a multi-screen video app is only step one. The real victory lies in monetizing each screen effectively—smart TVs, tablets, mobiles, and OTT devices alike. That’s where multi-screen app development goes beyond user experience—it becomes a business model accelerator.
At Oxagile, we don’t just build apps that function flawlessly across devices—we design ecosystems where each screen drives its own revenue stream, while working in harmony with the rest.
From Visibility to Viability: Why Monetization Needs a Multi-Screen Strategy
Today’s viewers switch between screens with fluidity. A user might start a documentary on their smart TV, catch a clip on their phone, and finish it on a tablet. Without monetization flows tailored to each screen’s use-case, publishers risk leaving money on the table.
Multi-screen app development must be strategically aligned with ad tech, content packaging, and micro-payments to extract maximum value from every digital touchpoint.
Three Revenue Models, One Seamless Experience
1. FAST Channels and Hybrid AVOD/SVOD Models
For smart TVs and set-top boxes, our solutions support:
- Free ad-supported streaming (FAST) for passive viewers
- SVOD trials upgraded by AVOD fallback paths
- Context-aware ad pods powered by server-side ad insertion (SSAI)
These hybrid options enable monetization even when users churn from premium plans.
2. Interactive Monetization for Mobile Screens
For mobile-first audiences, we embed:
- Shoppable video integrations for influencers and product-led content
- Dynamic pay-per-view or micro-subscription models
- In-app ads personalized by AI behavior analytics
Monetization becomes frictionless, contextual, and instant.
3. Data-Powered Personalization for Web Platforms
Through cross-platform syncing, we help:
- Identify high-value viewers via user cohorts
- Trigger upsell prompts based on watch behavior
- Recommend premium content bundles through native promos
Each screen isn’t just a player—it becomes a sales channel.
Multi-Screen Means Multi-Metric: Measuring True ROI
With Oxagile’s custom analytics modules, you’re not limited to simple views or watch times. We build dashboards that track:
- Revenue per session per screen
- Ad engagement across form factors
- Drop-off rates by platform and resolution
- Churn prediction based on multi-device behavior
This means smarter decisions on content licensing, UI updates, and pricing experiments.
Real-World Application: A Sports OTT Platform’s Revenue Revival
The challenge: A regional sports streaming company struggled to scale subscriptions and ad revenues despite high engagement across Roku, iOS, and Android TV.
Our solution:
- Implemented a hybrid AVOD + SVOD flow per screen
- Added dynamic sponsorship placements during live games
- Enabled in-app betting integrations during second-screen experiences
Results:
- Ad revenue jumped 47% across smart TVs in 3 months
- Monthly ARPU increased by 38%
- Second-screen usage increased engagement by 22%
Monetize With Intent, Across All Screens
The future of streaming is multi-platform, and success hinges not only on delivering content—but converting that content into measurable profit. Through targeted monetization strategies built into your frontend, backend, and data stack, Oxagile ensures that multi screen app development becomes a cornerstone of your business growth.
