How to Build a Profitable Business Through Strategic Partnerships.
Growing up, we are often taught to work harder and put our noses to the grindstone. Effort, we are told, is the key determining factor in deciding if we will be a success or failure in life. We see these messages reflected in our early days in the corporate world, as we put in endless hours and always have a stack of projects behind schedule. As time goes by, though, we seldom see the rewards for extraordinary effort, and instead, we just find that we are becoming burnt out.
Some begin to dream of owning their own business to escape the grind. It’s appealing to think of charting your course in life. As we reach for the entrepreneurial golden ring, we don’t realize that the same nose to the grindstone mantra is still deeply embedded within us. All too often, our new business requires way too many hours, and we’re swamped with everything there is to do. Perhaps we stepped out of the existing paradigm and looked at the situation with new eyes.
A New Approach to Building a Successful Venture
Let’s say you have been working in IT within an organization and have gotten good at creating corporate websites. You might be tempted to create a company that does that work and hire many developers. That way, you could produce site after site to make your money. Unfortunately, that’s still the nose to the grindstone model.
There is a better way to get ahead. If you are great at talking with clients and prospects and helping them dream up compelling websites, then just do that. Do the one thing you are great at and create strategic partnerships to do all the hard work. By partnering with a web development firm, you’ll have a much better quality of life and be able to scale your company up, too.
Build a Strategic Relationship with an SEO Specialist
If you create websites for various clients, one of the next things you need to add to your offerings is top-tier SEO services. The client’s web presence is just the first step. You also need to ensure that they come up high in the search rankings so their prospective customers can find them.
When you partner with an SEO specialist, they can handle every aspect of SEO for you and your client. They can identify keywords, take the steps necessary to ensure a top-of-page ranking, and grow site traffic. You’ll have a complete team handling this instead of doing it all yourself.
Create a Partnership with a Brilliant Graphic Artist
The next step is to find a great graphic artist to join your virtual team. Websites are lifeless without brilliant images and color, and a highly skilled graphic artist can make your customers’ websites shine.
Their skills allow them to create images that draw your client’s prospects and customers to the new site. They’ll also be able to use color and the perfect images to reinforce the client’s marketing messages on the website and in marketing collateral.
If you want to build a successful business without working 60 hours a week, take a step back and create a new venture that fits today’s world. Building creative partnerships with web development, SEO, and graphic arts players will let you focus on and leverage what you do best.
