next-gen CX

Beyond Clicks and Carts: Next-Gen Customer Experience in the Metaverse

The customer journey is undergoing its boldest reinvention since the birth of the smartphone. We’re moving from flat, scroll-based pages to spatial, story-driven worlds where people browse, compare, and commit inside living environments. In this shift, brands are learning that “presence” beats pixels: giving buyers a sense of space and agency leads to faster, more… Read more

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