Tips for Ordering Real Estate Business Cards
Real estate business cards are a marketing asset for realtors looking to make a name in the real estate sector. Your business card’s design and the information it contains make all the difference when you want to stand out among other realtors in the market. Here are some tips for ordering business cards that leave a lasting impression:
Your Business Card Must Have Relevant Information
When designing your business card, consider what information house buyers need when searching for prospective realtors or real estate agents. The information on your business card should make reaching you easy for potential clients.
Your name should be a prominent feature on your card. Your business card must also include your contact information, such as your phone number, email address, or social media profiles. If you have a business website, include the link on your card.
Your business card should feature your logo. If you work independently, include a headshot in your card so prospective clients know who you are.
Features That Make Excellent Business Cards
Your competitors’ business cards will also include information that makes reaching prospective clients easier. Besides containing the above information, your card should have unique features that distinguish it from your competitors’ cards. The features below are great additions to business cards:
A Unique Shape
Instead of the common rectangular shape used in business cards, give your real estate business cards a unique shape. You can, for instance, switch up the sharp edges in a rectangular card by incorporating round corners or use a square card. You might also format your card vertically instead of horizontally.
Long-Lasting Material
Many business owners choose paper cards to save costs. This option is disadvantageous because the cards may tear or fade quickly. A plastic or thick, glossed card will last longer and is harder to deface than a paper card. Potential clients are likelier to keep these cards since they look better in a wallet than paper cards.
A Creative Design
A good real estate business card should not have a boring design. Be bold and creative with your font choices, colors, and layouts. Ensure your logo on the card is distinctive. Consider adding a catchy tagline to promote your brand as part of the creativity. You might want to hire a professional graphic designer to get your card the modern, effective design it needs to capture viewers’ attention.
Mistakes to Avoid When Designing Your Business Card
Some mistakes make your card unappealing to potential clients. If you want everybody who sees your business card to want to keep it, avoid the following errors:
Using Unoriginal Photos
Avoid using pictures downloaded from the internet on your real estate business card, as these are not unique and may compromise your credibility. Hire a professional to provide legitimate, quality photos for your business card to create an original design.
Altering the Size
Purses and wallets have a standard size for cards. If your business card is too large to fit into most wallets, your chances of securing clients decline. Most people will dispose of your card once they read it or place it somewhere it can easily get lost if they cannot carry it in their wallets.
Cluttering Your Card
Information is essential for marketing your services. However, too much of it will make your card look unappealing. A business card covered with text, graphics, and images, the people reading it may be unable to distinguish the relevant information from the unessential details.
Other Considerations
When designing your real estate business card, use a legible font to ensure it is readable. Include more than one method through which potential clients can reach you. A cell phone number, email address, and office phone number will suffice. Use consistent fonts and colors in all your real estate business cards so that the cards accurately depict your brand.
The Best Real Estate Business Cards
The best real estate business cards are easy to read and carry all the information needed to convince prospective customers to contact you. The cards also need to have an appealing yet simple design. Considering all these factors, designing a good real estate business card might seem difficult. If you hire a professional business card designer, you get a business card that helps you beat the competition!
