Online buying is here to stay. A study by Insider Intelligence found that in 2023 global ecommerce sales will increase by 10.4%, reaching $6.31 trillion. As a business owner in the ecommerce space, recognizing this huge figure means realizing so much opportunity exists.
Ecommerce provides people with numerous benefits, including buying from anywhere, price shopping, and finding even the most challenging item on their list within a few minutes. Items can then be shipped, right to their door, often within 24 to 48 hours. It’s too good of an opportunity to pass up for most consumers.
There’s one catch to businesses, though. Many consumers turn to companies they know and trust to make those purchases. A study by Connexity found that 67% of people purchase from an ecommerce website they are familiar with – one they’ve heard about or used before. More so, 54% will return to the same place if they have a good experience.
If you’re new or trying to reach the list of trusted websites as an ecommerce business, how do you do it? As challenging as it may seem to compete with bigger and more well-known companies with huge marketing budgets, it is often the simple things that help encourage people to a .
If your website lacks credibility or seems like a scam for any reason, even remotely, consumers will not buy. On the other hand, if you implement a few core components to the site and your business model, you’ll gain their trust quickly.
What You Need to Build a Credible and Trustworthy-Looking Site
Engagement, building strong relationships, and creating a relatable brand are all tools you’ll use to build your ecommerce business. Your website is an outward reflection of your business. Make sure it stands out as being the ideal place to make a purchase. Here’s how to do that.
Tell Your Story
From your social media pages to your website’s About Page, make sure people can learn about your business. Who are you? Why was the website built? What does the company stand for? What is your competitive edge?
The key here is to ensure you are engaging with your audience and building a relationship with them. Use the same branding on your social media pages as your website, including the same types of language. You want people to be able to relate to you and get to know you and your business.
Use your About Page to drive home the message that your business is real, explain why it’s there, and what it has to offer. By providing this context, people feel better about making a purchase.
Ensure Trust Badges and Seals are in Place
Trust is a big factor for most people because of privacy risks and the belief that many websites are fake or trolling to get information. Even if your website is 100% honest and trustworthy, you need to do what it takes to prove that. Trust badges and trust seals help with that.
There are a number of ways to do this, and it is wise to invest in most of them:
- Payment processor logos should be on your site
- SSL certificates should be in place and maintained
- Obtain Norton and McAfee security badges
- Use third party endorsements that apply to your business, like the Better Business Bureau badge
- Provide a money-back guarantee seal on your website
These simple additions can make a big difference in the long term, providing visitors with a bit of extra support when making the decision to buy.
#3: Have a Recognizable Logo
Logos help people to remember a business. A well-designed logo is not just a marketing tool, but it also creates a way to bond with your customers. Companies with recognizable logos do not necessarily have to use marketing knowledge to be trusted by their customers. Why do logos matter?
- It’s an easy way for people to remember your business
- It helps to build a connection between your marketing platforms, such as your social media sites, website, and blog
- People remember images easier than they do words – they may even forget your name but remember the logo you have
If you don’t have one at the moment, keep in mind that the cost of a logo is often well worth the ROI it provides to your business. Ensure it’s designed well to represent your business and create a sense of trust in itself. And if it’s time for a refresh of your business, a new logo is a must.
Make Your Policies Clearly Evident
Most people do not have a problem with abiding by the company’s rules when it comes to things like shipping timelines, shipping costs, return policies, and overall costs. They have a problem with information that seems to be hidden or unavailable.
Let’s say you want a customer to purchase a $300 item. They have to trust that this item – which is rather expensive to some – is worth their money and that it will actually ship and reach their home. Give them some support to show them it will.
- Be sure your shipping policy is clearly presented.
- Provide clear information about what date they can expect delivery.
- Clearly, tell them how they can return an item if they need to.
- Tell them when they can return it.
- Make it super easy for them to ask a question through a help desk or chat feature.
What would help you to make the decision to buy? Offer the same reassurances to your visitor.
Build in Social Proof
Social proof is a very powerful tool. Simply put, people trust other customers before they trust the company trying to sell something to them. How can you provide social proof to your customers that you are legitimate? It’s easier than you think.
Start with testimonials. Ask for them when you send your customer’s package or through an email after their purchase. Because of how valuable testimonials are, you’ll want to ensure they are clearly displayed on your website somewhere.
Ask for photos or an unboxing video from your customers to display on your website. Perhaps offer a small discount for anyone that shares a video to you of their unboxing on future orders. Doing this helps people see exactly what they can expect.
Let customers review products. Ratings on items help people understand what they are likely to experience. This type of user information is super encouraging to buyers.
Make Customer Service Easy
People have questions and concerns. They may even just need some help knowing if the product you’re selling can solve their problem. Instead of viewing customer service as a way to deal with problems, use it as a tool to build trust.
Be sure your customers have an easy way to contact customer service, like a chat box and phone number. At the same time, provide as much info as you can on their website. That includes a frequently asked questions section.
If you get some less-than-desirable reviews on Google or other review sites, respond to them in a professional manner. Make it right even if you don’t think you’ve really done anything wrong. Your goal here is to show your customers how you handle concerns. What you do to others is likely what will happen to them.
Ensure Your Products Are Confidence Worthy
Building a trusted ecommerce site is only as effective as having a site that offers high-quality products. You know your products are outstanding, but how do your customers know that?
We already mentioned the use of reviews and ratings from other customers, but you can do a great deal for your website’s success by ensuring your products look fantastic. Here are some tips:
- Have professional photos taken that showcase what your products are and how they benefit others. Crisp, clean photos look like you’ve spent money on the process, and that’s a way to build credibility.
- Include all information about the product. That includes information about its size, weight, features, and warnings. Meet all compliance regulations, too.
- Make it easy to read the product description and see what the product really has to offer. Follow a feature/benefit style of writing that shows people exactly what they can expect.
- Add videos to the photos. Videos provide a more realistic experience because people can see what the product can actually do.
- Include a product question and answer section and update your product descriptions if you get a lot of the same questions.
Building an Ecommerce Site Is About Branding and Trust
Work to build an ecommerce site that is professional, clean, and reliable. Be sure people can learn where your business is and what it does. Use the owner’s name and story to help create a more relatable product. Each one of these steps helps to make your website more trusted by customers who do not know you.
Do it well, and they will come back to buy from you again. Repeat customers are some of the best builders of your brand on their own as they tell their friends about you.
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