Email marketing has been an important component of many marketing campaigns for decades. But what is interesting is that their relevance has really increased more so than ever before.
In recent studies, the majority of respondents indicated that they check their emails on a daily basis. In fact, it is their preferred method of communication. With this in mind, you’d be crazy to not make this channel a priority for your own communication and marketing strategies.
The best part is, regardless of how big or small your marketing team there are numerous ways to really master this marketing method. One of the best ways to do this is through using klaviyo email marketing agency, which has perfected the art of digital newsletters.
With the majority of the world living online—and mostly on their phones—newsletters look a bit different these days. In fact, you could claim that a digital newsletter and an email are synonymous for most marketers.
If you have not yet utilized this important marketing material, then you really are missing out. Here are all the reasons why.
One of the most important reasons for sending out newsletters is the ability to creatively and strategically tell your story. It is so important to be able to take ownership of your brand story and convey it in a way that is both engaging and impactful. Digital newsletters allow your brand to do just that. In fact, you can cleverly hide various marketing components within a newsletter that subtly hint to recipients about various products or offerings.
Another important factor for many brands is to equally master the art of being personable. Digital newsletters help make this easy. Not only can you tell stories in a fun and engaging way, but you can make it super personalized as well. In fact, you can create various versions of a newsletter to truly speak to the different audience segments that you have. This will also help you incorporate products or campaigns that will truly speak to specific types of consumers.
With engagement rates usually pretty high when it comes to emails, digital newsletters give you a great opportunity to also conduct important research for your brand. You will be able to provide direct links for customers to provide customer feedback or take part in surveys. Not only will you collect data, but you will be collecting data from your most engaged audience base—helping you further enhance your brand loyalty status too.
The main objective in marketing is to support the next step of the funnel, which is all about conversions of sales. With digital newsletters, you will be able to incorporate direct links that make purchasing products easier than ever. You will also be able to offer up unique discount codes and other incentives in the most personalized way possible.
Incorporating sales goals into digital newsletters has a proven track record of success. In fact, a recent study showed that over half of survey respondents were directly influenced by email communications.
When you are trying to talk to hundreds, thousands, even millions of consumers, selecting the right communication channels to convey messages and updates can feel overwhelming. But doing so through digital newsletters provides you with a communication method that is easy to set up, straightforward to track, and in a format that allows you to say what you really need to say without short word limits.
Plus, with the ability to view open and click-through rates from digital newsletters, you will be able to also get data on how much of your audience pool has likely received your updates. This is extremely valuable when planning out the rest of your communication strategy.
Another really important aspect of digital newsletters is the fact that you are able to increase the number of visitors that go to your website. Not only is website viewership important from an advertising perspective, but it is also important when it comes to prolonging your time to engage with consumers.
While there is a fee involved with engaging with digital marketing companies to help manage your newsletters, you will ultimately end up saving money (and making money) when you measure the actual ROI. Brands across numerous industries have all claimed that digital newsletters are one of the most important tools for ensuring business goal success and driving ultimate sales and brand awareness.
Digital newsletters are a really effective communications method and marketing tool that can positively impact your benefit. You are truly going to miss out on some amazing results if you do not incorporate this marketing material into your campaigns.