How Voice Search Will Change Digital Marketing Strategies in 2022?
Nowadays, people use voice search on their devices, and for a good reason. It’s a convenient way to get information without having to type anything. Plus, with the advent of virtual assistants like Siri and Alexa, voice search is becoming more and more popular. Let’s discuss voice search and why it’s so important for digital marketing. Stay tuned!
According to ComScore, 50% of all searches were voice searches in 2020. That’s a staggering statistic, and it shows just how important voice search is becoming. So why is this the case? So here are a few reasons suggested by one of the best digital marketing agency UAE of Voice Search Importance.
Check these out:
1)- People are using their mobile devices more and more to conduct searches. Google has reported that more than half of all searches are conducted on mobile devices.
2)- People use voice search to get information quickly and easily. They don’t want to type in a long query; they just want the answer straight away.
3)- Virtual assistants like Siri and Alexa are becoming more and more popular. A recent study found that 21% of Americans own a virtual assistant.
Tips for Voice Search Optimization
All the factors mentioned above point to one thing: Voice search is becoming increasingly important for digital marketing. If you want to stay ahead or stay in trends of the curve, you need to incorporate it into your strategy.
Here are some tips:
1)- Make sure your website is mobile-friendly.
2)- Optimize your content for voice search by using long-tail keywords.
3)- Make sure you use structured data on your website so Google can understand what it’s about and rank it appropriately in search results.
Voice search is a powerful tool that will continue to grow in importance as more people adopt virtual assistants. So, make sure you start using it in your digital marketing strategy today!
What are the Benefits of Voice Search Optimization?
According to research from Google, here are a few benefits of Voice Search Optimization: –
1)- Allows users to Multitask
2)- Voice search significantly speeds up the process
3)- Enables Users to do things faster than other devices.
4)- Helps users to instantly get answers and information
Importance of Voice Search for Local Businesses
As More and more smart people are using voice searches to get quick answers to the questions they have and information they required.
Which makes it necessary for a small business to rank higher on google for local searches like, searches related to “near me”.
According to a research mobile voice related searches are mostly related to locally based text. Like if a person is looking for dentist near their location, then he/she
must do a voice search “dentist near me” or “dentist near me with fees”.
Important Voice Search Stats
Let us talk about Voice Search Stats to Understand Why you Should be You Employed This Strategy in Digital Marketing in 2022:
● 20% of all internet searches are voice-based.
● 58% of consumers used voice search to find local business information.
● 40% of adults use voice search daily.
● One billion voice searches are taking their place every month.
● 1 out of 4 internet users aged 16-24 use voice search on their mobile.
● 30% of searches took place on devices without a screen in 2020.
The importance of voice searches is that it is the future. As stated in the statistics above, more and more people use voice search on their devices. The voice searching trend will only continue to grow in the coming years, so digital marketers need to start employing it in their strategies, whether you have done this on your own or hired a digital agency near your area. If you are based in UAE, then it is best to approach glimpseproject.com, which is currently the leading digital marketing agency in UAE whose primary goal is to grow their client’s business in the best possible way.
