The Complete Escape Room Business Plan for 2022.

If you’re looking for a new and exciting business plan to start, an escape room could be the perfect option! An escape room is a physical adventure game in which players are locked in a room and have to use clues and solve puzzles to escape. They are becoming increasingly popular, and there is potential for significant profits if you can create a well-run business. Below are the essential elements of starting an escape room business.

Executive Summary.

The escape room business is a rapidly growing industry, and it shows no signs of slowing down. You need a well-crafted escape room business plan to capitalise on this trend. The first section of your plan should be the executive summary, which lays out the key points of your business in a concise format.

Your escape room business should focus on providing a unique and fun experience for your customers. You should also make sure that you have a well-designed room that is easy to navigate. An executive summary is an integral part of any business plan. It lays out the key points in a concise format that’s easy to read and understand.

This executive summary should include:

  • A description of what your escape room will be like. For example, if you’re going to have two rooms, one with a maze and one without, you should describe how each room will look.
  • A description of the challenges that players will face in your escape room. These could include puzzles or riddles that require thinking outside the box to solve them.
  • An explanation for why people would want to play at your business rather than another establishment. What makes your escape room different and unique?
  • The target market for your business. Who is most likely to visit your establishment?

Your executive summary should be no more than two pages long, and it should be easy to read and understand. It’s an important part of any business plan, so make sure that you take the time to write it well.

Company Analysis.

A company analysis is a process that evaluates the internal and external factors of the business. This analysis helps to understand what the company does, how it operates, and the environment in which it works (partners, clients).

The purpose of this section of the Escape room business plan is to help you define the product or service your Escape room will provide by analysing the internal and external factors of the business. In your business analysis, you’ll describe the sort of escape room company you’re running, such as:

  • The linear escape room, where players progress from room to room.
  • Non-linear escape rooms are not divided into separate sections. Players can choose a specific order of tasks and complete them in any sequence they prefer.
  • Thematic escape rooms with different themes such as “Escape from Alcatraz,” “Underground lab,” etc.

This analysis should also include a description of your product or service, what distinguishes it from competitors, and how you’ll price it.

Industry Analysis.

The industry analysis section of a business plan is intended to show potential investors or lenders that you have done your research and understand the market in which you are competing. This section will present a brief history of the industry, outlining its growth and major trends.

You will also go into detail about each segment within your target market, as well as provide information regarding how you plan to compete in this space.

Customer Analysis.

Customer analysis is essential for any business, but it is especially important for an escape room business. You need to know your target market and their needs and wants. You also need to understand the competition and differentiate yourself from them. Finally, you need to know what price point will most appeal to your target market.

All of this information can help you design a business plan that will be successful. So, let’s take a closer look at each of these factors.

Target Market.

Your target market is the group of people you aim your business at. In the case of an escape room, this would be people who enjoy puzzles and challenges.

You can further narrow this down to people in a particular age group, with a certain level of education, or even people who live near your business. The more specific you are about your target market, the easier it will be to design an escape room that will appeal to them.

Customer Needs and Wants.

What do your customers want from an escape room? Some people might be looking for a challenge, while others might just want to have some fun.

You need to understand what your customers are looking for and design your rooms accordingly. If you focus on meeting the needs of your target market, you will be more successful than if you try to please everyone.

Marketing Plan.

A marketing plan is an essential part of any business plan. When starting a new business, it is vital to have a clear idea of reaching your target market and generating interest in your product or service. The marketing plan outlines the strategies and tactics you will use to promote your escape room business.

There are many different ways to market an escape room business. One of the most effective methods is to create a strong online presence. This can be done by setting up a website and creating social media pages.

Make sure to include photos and videos of your escape room, as well as descriptions of the puzzles and games. You can also use online advertising tools such as Google AdWords or Facebook Ads to generate interest in your business.

Another way to market an escape room business is through word of mouth. This can be done by handing out flyers at local businesses attending trade shows and conferences where people might be interested in having an escape room experience. Or simply by talking about it with friends.

Competitive Analysis.

Competitive analysis is a part of the marketing plan. It helps you find out who your competitors are, what they do, and how they perform. If you know where you stand in relation to them and have done a thorough competitive analysis, it will be easier for you to decide on your marketing strategy.

Operations Plan.

The operations plan is how your business will operate. This includes the hours of operation, the number of employees you’ll need to hire and manage, location size requirements, equipment needed, and maintenance schedule (if applicable). The operations plan should also include a sales forecast that details what you expect the company’s annual revenues will be over the next three to five years.

Your hours of operation will dictate when customers can come and play your escape room games. Generally, you’ll want to be open at least six days a week and offer evening and weekend hours. You may also want to consider hosting birthday parties or team-building events during off-peak hours.

An operations plan is crucial if you plan to franchise your escape room business. Each location will need to operate independently and meet the same high standards you’ve set for your business. You also should consider an escape room booking software, so none of your customers gets lost through your rooms. 

Management Team.

A strong management team is critical to the success of any business. When starting an escape room business, it is important to have a team that can handle all aspects of the business. The management team should oversee daily operations, marketing and sales, and financials.

The management team for your escape room should include individuals with the following skills:

  • Operations manager – responsible for overseeing all day-to-day operations, including staffing, scheduling, and facility maintenance
  • Marketing/sales manager – responsible for developing and executing marketing plans and driving sales growth
  • Financial manager – responsible for managing the financial health of the business, including budgeting, forecasting, and tracking profitability

The management team for your escape room will likely be a combination of full-time and part-time employees, depending on the size of your business. The exact composition of your team will depend on how much time you want to spend running the business yourself.

Financial Plan.

The financial plan is the most crucial part of your business plan. You can’t create a successful escape room without money to pay for everything you need, such as paying rent and buying supplies. No matter if you want to make an elaborate theme or just start with something very basic, it takes money.

So, what are some ways to make money in the escape room business? One way is to charge customers an admission price. You can also offer merchandise or concessions. Additionally, you could partner with other businesses and receive a commission for every customer they bring to your escape room.

You’ll need to figure out how much money you need to start and maintain your escape room. Start by estimating how much you’ll need for the initial investment, such as renting a space and buying supplies. You’ll also need to think about monthly expenses, such as rent, utilities, and marketing costs. Be sure to have enough money in the reserve to cover any unexpected costs that may come up.

Creating a financial plan can be intimidating, but it’s essential to ensure your escape room business is thriving.

In conclusion

The escape room business is growing in popularity and for a good reason. It’s a fun, unique experience that can be tailored to fit any group size or theme. If you’re thinking of starting your own escape room business, above is a comprehensive guide to help get you started.