9 Best Sales Automation Tools: Key Unique Features & Pricing

A sales automation tool or software is used to automate certain repetitive tasks and processes carried out by your sales team. It saves your time and performs tasks efficiently with less or zero monitoring. As a business owner, think of how much effort your marketing & sales team put into getting the leads for your business. To make the most use of it and to avoid missing the deals with your competitors, you should invest in proper sales automation solutions that take care of your business requirements.

Benefits of Sales Automation Tools

There are different sales automation tools based on the purpose of using them for your business. Examples are

  • Sales Pipeline Management
  • Sending personalized emails
  • Automated Prospecting System
  • Chatbots
  • Sales Lead Automation
  • Sales Forecasting
  • Auto dialing
  • Report Generation and so on.

Pick the right sales automation tool based on what processes your business uses the most. And do you know what are the benefits of using sales automation software?

  1. Better Performance
  2. Helps in closing deals faster
  3. Brings high-quality leads
  4. Easy, Error-free reporting & forecasting
  5. Higher client retention
  6. Better customer relationship

After learning about all these benefits, one more question popped up:

What are the best sales automation tools available? We have curated a list of the 9 best sales automation tools, including their key features and pricing details, making it easy for you to choose.

1. Lystloc

Lystloc is one of the leading field workforce management apps, which consists of features like

  • Real-time location tracking
  • Location-based attendance
  • Task management
  • Meeting Notes
  • Customized Reports
  • API integrations

Lystloc automates reporting, attendance management, and lead management and increases your employee productivity, making it one of the best sales automation tools.

Its unique features help you manage your sales team effectively. Lystloc offers affordable subscription-based pricing, making it a perfect choice for your business. It also has a 14-day FREE trial period.

2. Pipedrive

Pipedrive automates repetitive administrative tasks, personalized emails, and other sales-related activities, thus saving time. Your sales team could concentrate more time on the actual selling process. The key features are

  • Sales automation platform
  • Lead management
  • Email builder
  • Insights & Reports
  • Marketing Automation

Pipedrive offers four pricing plans: Essential, Advanced, Professional, and Enterprise, starting from USD 9.90. It also offers a 14-day free trial.

3. LinkedIn Sales Navigator

LinkedIn Sales Navigator is an advanced sales tool that is used to build and maintain relationships with leads for your business. Networking is an inevitable part of sales; this sales lead automation tool makes it easy for you. The key features are

  • Advanced leads search
  • Custom Lists
  • Lead recommendations
  • CRM Integrations

LinkedIn also offers a sales insights tool for data analytics purposes. Three plans are available: Core, Advanced, and Advanced Plus. After a one-month free trial, the monthly cost is INR 3999 if billed annually.

Optimizing your LinkedIn profile is crucial when using LinkedIn Sales Navigator. Profile optimization will increase visibility, helping you appear higher in search results and making it easier for potential clients and recruiters to find you. Its well-crafted profile projects professionalism and reliability, essential for building trust with prospects. By showcasing your expertise and experience, you can attract more qualified leads and improve your conversion rates.

4. Yesware

Yesware helps you manage email by properly scheduling and tracking the emails. Thus, email outreach helps generate more revenue. The key features are

  • Email Tracking & Scheduling
  • Customizable templates
  • Email engagement rates
  • Salesforce&LinkedIn Integration
  • Reporting & Analytics

The pricing plans available are Pro, Premium, and Enterprise, which cost USD 15,35 and USD 65, respectively. There is also a customizable plan option and a free forever option with minimal features for beginners.

5. Freshsales

If your prime need is to manage the opportunities and convert more prospects into customers, then Freshsales would be the right choice for your business. It tracks and monitors every opportunity and gives you the data trends that help you make business decisions. The key features are

  • Contact management
  • Email Integration
  • Deal Management
  • Sales Reports
  • AI-powered assistant

The pricing plans are Growth, Pro, and Enterprise, starting at INR 999 plus taxes when billed annually. A free plan with a few features is also available.

6. EngageBay

EngageBay is an ideal and reliable automated sales system suitable for small businesses. It is an all-in-one suite consisting of marketing products, CRM & sales, and service. The key features include

  • Email marketing
  • Landing pages
  • Web Forms
  • Appointment Scheduling
  • Contact Management

The CRM & Sales bay has 3 pricing plans: Basic, Growth, and Pro, starting at USD 10.39 per month, and a free plan, too.

7. InsideSales

InsideSales is an enterprise sales engagement platform that accelerates your business revenue. This is a helpful tool for building a better pipeline and closing deals faster. Their product Playbooks automates administrative tasks, manages workflows, leads management, etc. The key features are

  • Data + AI model
  • Sales Cadence
  • Task Prioritization
  • ScoreCards
  • CRM Integration

InsideSales products have customized pricing based on the products/solutions you subscribe to for your business, which can be known only upon request.

8. Hyperise

Is creating a personalized visual prospecting campaign a concern for your business? Then Hyperise is your go-to tool. This is an excellent tool for personalizing your sales outreach. The key features are:

  • Image Personalization
  • Video Personalization
  • Website (landing pages)Personalization
  • Integrations

The monthly pricing plans for images, websites, and videos are USD 69, 99, and 149 per seat.

9. JustCall

Cold calling and follow-up calls are an integral part of sales. JustCall is a cloud phone system for sales and support teams built to help your business close more deals. The key features are

  • AI-powered conversation intelligence
  • SMS campaigns
  • Appointment Scheduler

Standard and Premium plans are priced at $19, $29, and $49, respectively, and there is also a custom plan option.

To Sum Up

I hope you find this guide useful. Since all these sales automation tools come with a free trial period, try them for your business and find the best fit. Once your sales team gets hold of the features, they will find that a major part of the mundane sales activities is automated. This will make them work more productively and thus help your business reach greater heights.