Earlier social media was used just for entertainment, but now these platforms are also used for business purposes.
The trend of social commerce is increasing a lot, which is the process of selling products & services by using social media.
Today, WhatsApp is one of the top messaging applications with a wide user base. Many people worldwide use this application regularly for personal and business purposes. Here, we will focus on the business perspective.
WhatsApp is now also one of the top business messengers, and thus many companies are rapidly adopting WhatsApp for messenger marketing purposes.
Benefits of Social Commerce for companies
- Increase in the number of customers
Millions of people use social media, and thousands more sign up for various social media sites every day. Through social commerce, you can hone in on that audience when so many people are using social media.
- Increase in search engine ranking
Social media engagement can help you get higher rankings in search engines, thereby helping you increase your traffic. Sharing links to content on your website on social media is a terrific way to get visitors from social media users.
- Customer loyalty and retention
In addition to helping you market or sell your product, social commerce will also assist you in cultivating customer relations. When you build a good relationship with your clients, they will feel satisfied and happy with the company. This will bring them again & again to your business, which will help grow your sales.
- Increase brand awareness
Influencers play a major role in social media today; these influencers can help you increase your brand’s awareness. So, more people will be able to know about your company and your offerings, which will then also help to improve your sales.
- Faster and seamless sales cycle
Making sales frictionless is the main goal of social commerce. People can easily complete their purchases which will help to reduce cart abandonment.
- Ease for shoppers
Since the consumer journey becomes quicker and easier, social commerce directly influences the quantity and frequency of transactions.
One of the major benefits of social commerce is that it allows personalization for the users. You can collect the data from social media channels, and then, using that data, you can offer personalized products and services to them.
How to Use WhatsApp to Get More Orders?
- Embed the WhatsApp button on your website
The first thing you can do to engage your visitors on the website is to create a free WhatsApp button and embed it on your website. Any time the user clicks that button, the person will be redirected to your WhatsApp.
- Recover 25 to 50% of abandoned carts
Cart abandonment is a big problem for the e-commerce business. Many users just see the product and do not complete its purchase. But with WhatsApp, you can automate the notifications for the abandoned carts, so whenever the purchase process is left in the middle, the user gets the notification.
- Run’ Direct to WhatsApp ads’
By using ‘Direct to WhatsApp Ads’, you can redirect people to WhatsApp and have a one-to-one conversation. This way, the chances of getting the orders increase by 3 times. Also, you will get the customer’s contact number, which you can use for marketing purposes.
- Send promotional messages
Sending promotional messages is a great way to get more orders and increase your sales. Since 2021, WhatsApp has been allowed to send promotional messages using API-based platforms.
- Automate sales with WhatsApp chatbot
WhatsApp chatbot helps to send personalized product recommendations to customers. Personalized products have more demand compared to normal products. Thus, in this way also, you can increase your product sales.
How Can an OmniChannel Communication Platform Help to Boost Your Sales?
The best way to optimize and improve your customer communication is to use a good omnichannel communication platform like Umnico. By integrating all communication channels into a single application, it will help you to conduct messenger marketing and interact with your clients.
You can easily communicate with customers wherever they feel convenient. It will help to increase the speed and quality of processing the queries and will also help to improve customer loyalty. You can also use WhatsApp integration to grow sales.
At last, we would say that today the use of social media channels has increased a lot. People now use these platforms for entertainment purposes and these channels to increase their sales and business. WhatsApp is one major name used a lot for growing the company; if used properly, it can generate great results for your business!