In the world of content marketing, classic thinking is that unlike the saying goes, more is more. Most content writers create as much content as they can for businesses. They have the understanding and trust that the more content they have, the more useful it is, and the closer they will be to achieving their goals.
Minimalist content marketing works quite differently, but is it the better strategy? Read on to find out whether this less is more strategy is actually the lesser choice.
What is a minimalist content marketing strategy?
A minimalist content marketing strategy flies in the face of popular opinion, or at least the traditional approach. Instead of working to post as much content as possible, or as much as you can afford and have available, a minimalist content strategy does the exact opposite.
Instead of a barrage of different content being unleashed in the hopes of hitting your goals, a minimalist strategy involves a far more targeted approach.
Imagine that instead of wasting endless rounds of ammunition, you are opting for sniper fire. It requires much more skill and precision, but if it works, you can take out the target with far more efficiency.
The idea is to create and post as little content as you possibly can, while also meeting all your goals. One of the most important aspects is defining what exactly is ‘as little as possible’. Where is the line between not enough and enough? You then create just enough, evaluate it, and redo and rewrite what needs changing over time.
Does it actually work?
One of the issues with traditional content writing strategy is that the end goal isn’t usually just to have more content. Yet despite this, the answer to any and all questions about the results of, or any issues with, your strategy is just to produce more content. That’s all well and good, but it could be regarded as a bit of a waste of time.
Why keep throwing resources at a problem instead of using one or a few precise pieces of content that actually achieve your goals by themselves? This then leads to the issues with minimalist content marketing – how good the content really is.
The content you create actually has to hit these goals or it is not so much a new and improved strategy as a traditional strategy that can’t or won’t be bothered to produce enough content. There are plenty of reasons why an SEO specialist in Brisbane will still generally encourage classic content marketing. Not every platform, site and requirements are the same, and one size does not fit all.
Content needs to be produced to suit different algorithms across different search engines, to conform to the requirements of various platforms and to appeal to different people. Minimalist content strategy rarely manages to tick all of these boxes at once.
Minimalist content strategy is certainly an intriguing way of looking at your marketing needs, but it is still nowhere near as popular as classic content marketing. Some aspects of this approach are well-worth considering though, namely that less, more effective content is superior to churning out mass ineffective content. If you are interested in creating better content for your business, considering hiring an SEO company to show you how.