Benefits of Using TikTok Ads for Ecommerce
- Opportunity of TikTok Growth
- Guide Overview
Finding Winning Products
- Importance of Quick Attention Grabbing
- Wow Factor
- $20-30 Price Range
- Storyline Behind Product
- Using PIPIAds Website
- Verifying Engagement
Setting Up Accounts
- Creating Shopify Store
- Downloading TikTok Sales Channel App
- Making Matching TikTok Account
- Connecting to TikTok Business Center
- Creating Ad Account and Pixel
Funding Ad Account
- Requirement to Add Funds Upfront
- Recommend $100 Minimum
- Reloading as Funds Deplete
Preparing Ad Content
- Have 5+ Ad Creatives Ready
- Stitching Format
- Review Format
- Green Screen Format
- Voiceover Format
- Storytelling Format
- Using Ad Creation Services
Configuring Campaign
- Website Conversion Campaign
- Pixel and Optimization Settings
- Targeting United States, Canada, UK, Australia
- All Genders and Ages 18-55+
- $40 Budget
Setting Up Ads
- Custom Avatar
- 2 Video Creatives Per Ad Group
- Relatable Ad Text
- Linking Website
- Duplicating Ad Groups
- Testing Creatives
Monitoring Performance
- $5 Rule for Metrics
- Cost Per Click Under $1
- CTR Over 2.5%
- CPM $4-6
- Cutting Underperformers Quickly
- Sales Data Shows Potential
Benefits and Drawbacks
- Benefits: Engagement, Traffic, Flexibility, Lower Costs
- Drawbacks: Lots of Content Needed, Less Serious Buyers
Conclusion
- TikTok Presents Money Making Opportunity
- Follow Guide for Product Selection Through Ad Monitoring
- Act Fast to Capitalize on TikTok’s Continued Growth
Introduction
TikTok’s massive growth presents a huge money making opportunity. Rather than just scroll and laugh at videos, you could use the platform to build real financial freedom. This guide will provide a step-by-step process to start running TikTok ads as a beginner and start profiting right away.
With TikTok’s continued expansion, there’s no reason you can’t start making money from it. You can either laugh at videos or utilize the app as a way to build financial freedom. If you’re ready to profit from TikTok’s rise, keep reading. This guide will provide a foolproof process to launch TikTok ads as a total beginner. Let’s dive in and cover everything you need to know to find success.
Finding Winning Products
Before diving into ad setup, you need to know how to find profitable products to promote. TikTok’s short videos and limited attention spans mean your product must grab attention incredibly quickly. Look for products with a “wow” factor that catches the viewer’s eye right away. The ideal selling price is $20-30, since TikTok ad spend per product is cheaper than Facebook.
Ensure your product has an engaging backstory or storyline that makes people emotionally relate to it and want to buy it. Search “TikTok Made Me Buy It” and you’ll see products with storylines get the most engagement. While problem-solving products work, they aren’t absolutely necessary for TikTok.
A great app to find winning products is PIPIAds, TikTok Ads Library tool. The “Winning Products” section shows you what’s actively working. Look for 20,000+ impressions and high engagement. Verify the product is trending by searching related hashtags and filtering by past week. If you see consistent new videos, it’s worth testing.
Setting Up Accounts
To run TikTok ads, your Shopify store and TikTok account must be properly connected. If you need a Store, use the link in the description to get a free Shopify trial. Download the TikTok Sales Channel app. Create a matching TikTok account with the same store name.
Head to TikTok Business Center and convert your account to a Business Account. This allows you to make an Ad Account and Pixel to track data and run ads. Under your Business Account, create the Ad Account then make the Pixel. Link them together under Assets so everything connects properly.
Funding Ad Account
Unlike Facebook, you must add funds to your TikTok Ad Account upfront rather than using a connected payment method. Start with at least $100 minimum loaded. As your funds deplete when running ads, make sure to reload your balance or your ads will pause. This allows control over your spending.
Preparing Ad Content
Have at least 5 ad creatives ready in different formats like stitching, reviews, green screen, voiceovers and storytelling. This lets you test to see what content style works best. Consider using an ad creation service if you need help making videos. You need lots of content ready to go since TikTok ads tend to die quickly.
Configuring Campaign
Create a Website Conversion campaign for your product. Select your Pixel and optimize for complete payments. Use automatic placement. Turn on automated creative optimization so TikTok rotates creatives. Target United States, Canada, UK, Australia, all genders and ages 18-55+. Start with a $40 budget but follow the $5 rule covered later.
Setting Up Ads
Make a custom avatar as your ad identity rather than your business name. Add 2 video creatives per ad group. Write relatable text – don’t make it salesy. Link your website and submit. Duplicate the ad groups to test creatives – 3 variations of each. This allows testing without breaking the budget.
Monitoring Performance
Follow the $5 rule: When ad groups spend $5, check metrics. Look for cost per click under $1, CTR over 2.5%, and CPM between $4-6. This means you’re getting targeted cheap traffic. Cut any underperformers immediately. Sales data shows an ad group has potential. Let winning creatives keep running to get more sales.
Benefits and Drawbacks
Benefits: Lots of engagement and traffic, flexibility, lower spend and higher earnings potential.
Drawbacks: Need constant new creative content. More traffic but fewer serious buyers and sales.
Conclusion
In summary, TikTok presents a huge money making opportunity if you find the right products, set up properly, make effective ads, and closely monitor performance. Capitalize on TikTok’s continued growth by following this guide. Act fast and start running TikTok ads to build financial freedom.
