Beyond Clicks: User Engagement as The New SEO Auckland Currency
SEO Auckland, In the past, search engine optimisation (SEO) was all about getting clicks. Auckland businesses wanted to focus on SEO to get as many visitors as possible because every click counted.
But times have changed. Good SEO can still get you more clicks, but that won’t always get you to the top of the search results.
Google’s algorithm is a bit more sophisticated in 2023, and it won’t promote you just because many people have visited your site. Instead, it’s now far more interested in sites that engage users and offer content that is genuinely useful.
You’re probably thinking, ‘If user engagement is so important, how can I use SEO to improve user engagement on my site?’ Continue reading to learn all about what user engagement is and how you can improve yours.
What Is Useres Engagements and Why Is It to much Important?
At its core, user engagement is any method that a user uses to interact with your site. This can include factors such as how long they stay on a page, how many pages they view and how often they return to the website.
User engagement is extremely important because it’s always a good thing when a guest clicks around and explores your site instead of leaving after a page or two. The more a user sees, the more likely they are to purchase a product or two.
Clever Ways You Can Boost Your User Engagement
Now for the really important part – how can you possibly improve your user engagement?
Boosted engagement is better for your site, so you’ll want to do everything you can to improve it. The very first thing you should do is find a good web design team that offers high-quality services for web development and SEO in Auckland.
Next, you can work with them to implement these changes:
Make Your Website More Visually Appealing. People are far more likely to engage with a website that looks amazing and draws them in. The better a site looks, the longer someone will want to stay!
Use high-quality images and videos, a pleasing colour palette, text that’s easy to read and a layout that’s simple to navigate. All of these things can intrigue users and drive them to stay longer.
Use A Chatbot or Chat Box On Your Homepage. Adding a fun AI chatbot or a live chat box to your homepage can make users feel more connected to your business. AI tools like chatbots are a good way to boost SEO if used correctly.
Not everyone will use the chatbot, but those who need answers fast will greatly appreciate one. A chatbot can use its AI programming to give users the information they need while helping them understand what your business does.
Additionally, create a display name and photo for your chatbot to make the conversation more interactive and real.
Create Clear and Concise Content. Your content should be easy to read and understand. Use short paragraphs and bullet points to make your text more visually appealing, and make sure you avoid overly technical words and business jargon.
Even if a technical term that relates to your field is more accurate, you should still try to use words that are easier to understand. The average person who doesn’t know much about your business might get confused or frustrated if they don’t understand what your site is trying to say.
If you do have to use any confusing words, make sure you explain what they mean so that anyone can understand. Creating content for your site that’s easy to understand and absorb is essential for good SEO.
Use Fun Interactive Elements. Interactive elements, such as quizzes, calculators and pools, can engage users and keep them interested. Who doesn’t love a fun little quiz or an informative calculator?
For example, you can find a useful ‘cost your project’ calculator tool at our Kiwi Website Design website. This simple tool allows you to see how much a project could cost you, and you can have a nice time plugging in different answers to see how much various projects will cost.
Furthermore, if you add quizzes or polls to your site regarding your products or services, you can gain invaluable insight into what your customers want and like.
Personalise Your Website. You can use personalisation technology to show users content that is relevant to them. This can help to improve user experience because your guests can see products and information based on what they like. This could even help them find their new favourite product from you.
Make It Easy to Share. People love sharing cool and interesting things on their social media platforms so that they can show their friends and followers what they’re up to. Make sure your content is easy to share to popular social media platforms by adding widgets and buttons that let your users easily share posts, articles and products on their favourite social media sites.
Optimise Your Website for Speed. A slow website is a one-way ticket to frustrated customers and irritable guests. The slower your website is, the harder it’ll be for your guests to fully explore everything you offer.
So, make sure you focus on speed when altering your site’s design and SEO. Lightning-fast loading speeds can let users explore every nook and cranny of your site.
Track Your Results. Even after your site has been enhanced for better user engagement, track your results so you can always know how you’re doing. Use analytics tools to track your site’s traffic and engagement.
If you notice your statistics get better, then you know that you and your web development team did a great job. But if you notice some not-so-great results, then you can do what you can to remedy the situation.
One Easy Step to Making Your Website Better Than Ever
Website design and SEO might sound very confusing and complicated, especially if you don’t have much experience with altering your Auckland website yourself. But don’t worry; we at Kiwi Website Design are here to help.
We’ll gladly take a look at your site to help you make it more beautiful, more appealing and certainly more engaging. If you’d like to know more, feel free to give us a buzz on XXXX.
Boost your engagement like never before with Kiwi Website Design!
