Applying the tactics behind Amazon’s marketing strategy to your business? Why not? Let’s get into the details!
It is true to say that Amazon is one of the leading e-commerce sites today. They are also masters of marketing. That is the reason why so many businesses look to Amazon for inspiration.
Hence, make sure to read through to the end of this article to learn Amazon’s marketing strategies. So, without further ado, let’s dive right in!
When it comes to Marketing, Amazon applies the following marketing tactics:
Experts have shown that 90% of customers make purchasing decisions thanks to video. So, many companies also apply video on their websites and ad campaigns to convince customers to buy their products.
It can hardly be denied that video marketing is a great strategy that you should steal from Amazon’s marketing tactics. By applying video marketing, you will get a lot of benefits, such as:
- Detailed introduction of product design
- Highlight product use
- Instructions on how to set up & use the product
These benefits can improve conversion rates and drive revenue.
Here are pro tips to bring videos to Amazon listings:
- Your video should be limited to between 30 and 90 seconds
- Minimize noise as much as possible
- Use a black or white background
- And more
You can use your smartphone to record product videos. However, it is best to use professional cameras to create high-quality videos. In addition, we also recommend the use of product video production services.
On the other hand, for a how-to or unboxing video, a smartphone will work well.
Amazon also uses SEO to maximize the presence of product listings in search results (both on Google and Amazon). With higher rankings, they get more traffic, and this drives more sales for their brand.
By applying Amazon SEO, it is possible to optimize your product listings to increase their rankings in search results. As a result, your revenue will be boosted. In fact, about 70% of customers are only interested in the first page of search results; Very few people care about the second page onwards.
Get started with Amazon SEO by following these steps:
- Research keywords and search terms related to the product.
- Add your main keyword (or core keyword) to the product listing title.
- Include core & related keywords in the descriptions and product listing features.
- Apply high-resolution product images to the listings.
- Use relevant product categories for the products.
- Set the right product price.
- And more
Thanks to the application of PPC strategies, this company generates a large amount of revenue. They easily advertise their products and services like Amazon Prime, Amazon Echo on their website or third-party sites, like IMDb.com.
If you apply PPC to your marketing campaign, it is possible to choose between several Amazon ad types:
- Sponsored Display
- Sponsored Products
- Sponsored Brands
- And more
Basically, “Sponsored Display” and “Sponsored Products” work well in generating sales for a single listing. Meanwhile, “Sponsored Brands” focuses on raising brand awareness.
Whatever ads method you adopt, it is essential to optimize your product listings first. As a result, your list will include beneficial features, high-quality images, and relevant product titles; These factors will drive your sales.
To optimize your PPC campaign, it is a good idea to get help from a reputable PPC agency.
In most cases, customers will look at reviews and feedback before purchasing a product. The proof is that about 80% of customers use social networks for purchase advice.
As a result, Amazon allows customers to leave feedback and product reviews. Furthermore, customers can upload photos and videos of products or even answer other customers’ questions. Thanks to this feature, customers can share their product experience, influencing other customers’ purchases.
However, this is also a challenge for businesses. To give product feedback, customers have to enter ratings and write reviews, which takes their time. The fact of the matter is that the majority of customers who leave feedback are those who have had a bad shopping experience. Meanwhile, those who feel satisfied are often not motivated to rate the product.
In general, proactively sending review invites puts you ahead of other brands. Your business can apply the following ways to improve this problem:
- Take advantage of the “Request a Review” tool.
- Make use of the Amazon Early Reviewer Program.
- Don’t miss Amazon Vine.
- Encourage social media followers to leave feedback on Amazon
Your business should consider running a website of its own to get the best results from Amazon’s marketing strategy.
When you sell on your website, it is possible to apply the most profitable marketing strategies, such as conversion rate optimization, web design, email marketing, SEO; Those are factors Amazon sellers often can’t apply. The reason is that when selling on Amazon, they are in control of the user data, CRO tests, web design, etc.
Therefore, it is wise to build a website of your own.
When you have a website dedicated to you, you can unlock effective strategies to drive revenue; Besides Amazon, you can use search engines and social networks to drive sales. What’s more, it is possible to use user data on your website to build your CRO and email marketing.
However, creating a professional website is not easy. Hence, if you are not familiar with this area, it is best to use a third-party service.
Hopefully, after reading this article, you will know how to apply Amazon’s marketing tactics to your business. Are you ready to drive revenue for your business?
However, if you do not know how to apply these marketing strategies, please let Olifant Digital help you. Their experts have helped numerous customers optimize their Amazon Stores Marketing campaigns, dedicated websites, and more.
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