Everything You Need to Know About Google Grant Ad Management

In today’s digital world, nonprofits must be noticeable, but this involves effort, money, and skill. This is when Google Ad Grant Management can come in handy. It mainly deals with the envious grant from the tech giant that includes $10,000 worth of free advertisement to non-profits every month.

With the right approach, your nonprofit will be set to reap all of the benefits of your Google Grants account, including increased visibility for your cause, higher traffic to your site, and ideally, more donations, volunteers, and advocates than ever before.

Besides just this, there are many other things you will need to know about Google’s Grant Ad Management. This guide will teach you everything you need to know about it, the Google Ads (previously known as Google AdWords) program for nonprofit organizations.

What Are Google Ad Grants and How Do They Work?

The Google Ad Grant Management program allows non-profit organizations to advertise on Google Ads for free. This program provides $10,000 per month in Google Ads spending to eligible organizations to promote their goals and programs on Google.com. Organizations must complete the registration process to be eligible, and they must adhere to the program’s guidelines to keep the award.

If you work for a non-profit, you will appreciate this. Read further to see if you are non-profit qualified before applying. The following are the requirements:

  • Have current and valid registration as a charity
  • Accept and agree to the Google Grant’s needed qualifications on how to collect and use the grant’s contributions
  • Have a website that is both functional and gives enough information about your organization

Google Grants are not available to the following organizations:

  • Governmental and non-governmental groups
  • Medical groups and hospitals
  • Schools, daycare facilities, academics, and universities are all examples of educational institutions

Details on the Google Grant Program

  • Include a call to action in Google Grant: The call-to-action is maybe the most critical aspect of any online advertisement.
  • Focus on choosing your keywords: Start by considering the search terms and keywords you would use to find a non-profit in your field. After that, utilize any keyword planner tool to conduct additional keyword research. Make use of these keywords in your advertisements.
  • Recognize your target market: Perfectly targeted advertisements, a good website, and compelling calls to action are all fine, but if your primary audience rarely sees them, they will fail miserably. As a result, it’s critical to know your audience so you can tailor your information to their requirements and how they find information.
  • Make sure your ad groups are relevant by writing them: Create a group of ads for cycling, with your desired keywords included in each group. You will also like to make sure that your advertising is relevant to the people who will be seeing them.
  • Make a decision about your next steps: To find out, use an analytics tool and build future campaigns on related searches.

According to a recent report, 64% of marketing professionals prefer Google Ads over SEO. Although SEO has a positive return on investment (ROI) and generates organic traffic, this is the case. (Source: www.neilpatel.com).


As you can see, if used appropriately, the Google Ad Grant can be a powerful tool for organizations of all kinds. Eligible NGOs can use Google’s Ad Grants program to increase their exposure, attract additional contributions, and hire staff members.

For NGOs who don’t have a digital marketing strategy or don’t have the funds to get started, Google Ad Grant Management is a great place to start.

Author’s Bio
Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.