SEO

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Top 5 PDF Annotators in 2022

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AnnotatingPDFs can be a tedious and time-consuming task, but thankfully, many tools are available to make the process easier. In this article, we’ll look at five of the best PDF annotators in 2022 and why you should consider using them.

#1. UPDF

UPDFPDFannotator is a versatile and best freePDF annotation tool that offers several features that make it ideal for academic and research settings.

One of the most important features of the UPDF is its wide range of annotation

tools. These tools include text annotation, highlight and markdown annotation, linked annotations, and more. Additionally, UPDF has an advanced search feature that makes it easy to find specific annotations.

You can add shapes into PDF, including  rectangles, ovals, arrows, and lines with UPDF.  Additionally,you can also change the shape properties, such as style, thickness, fill color, opacity, and color. Furthermore, UPDF enables you to make comments on PDF document by adding sticky noteand text box.

Overall, UPDF is a versatile and user-friendly PDF annotation tool that offers many features that help you annotate PDF with ease. More importantly, you can save the annotated PDF file without watermarks.

#2. Adobe Acrobat Reader

Adobe Acrobat Reader is one of the most popular PDF annotation tools. It has a wide range of features that make it perfect for creating and editing annotations.

One of the features that make Adobe Acrobat Reader unique is its ability to create annotations in different formats. You can create annotations in PDF, Word, Excel, and PowerPoint. This makes it perfect for creating annotations that can be used in different applications.

Adobe Acrobat Reader also has a wide range of annotation tools. You can add notes, highlights, and comments to your PDFs. You can also insert images and tables into your documents. This makes it perfect for creating complex annotations.

Finally, Adobe Acrobat Reader has a wide range of security features. It allows you to encrypt your files so that others cannot access them easily. It also has password protection features that make it secure.

#3. PDF Annotator App

This app is available for both Android and iOS devices, and it allows users to annotate and comment on PDF files.

PDFAnnotator allows users to make annotations on a wide variety of text and data, including tables, charts, images, and formulas. They can also add notes, highlights, and bookmarks to their annotations.

Users can also share their annotations with other people through the app’s sharing feature. This way, they can collaborate on the annotations they make.

PDFAnnotator offers a variety of pricing options for its users. They can either pay for the app outright or subscribe to a monthly or yearly plan.

#4. Soda PDF

A few different PDF annotators can be used to annotate PDFs. One of the most popular is Soda PDF Annotator. Soda PDF  is a free software program downloaded from the Google Play store.

Once the program is installed, it can be opened with a web browser from any computer. To use Soda PDF, open the PDF you want to annotate. Then click on the annotation button on the toolbar.

Soda PDF has various features that make it an effective PDF annotation tool. First, it has a built-in dictionary that contains over 500,000 words and phrases. This allows you to find the word or phrase you are looking for easily.

Second, Soda PDF has a wide variety of annotation tools. These include text boxes, hyperlinks, images, and comments. You can use these tools to add notes, highlights, and annotations to your documents.

Finally, Soda PDFsupports password-protected annotations and secured document sharing. This makes it an ideal annotation tool for business meetings or confidential documents.

#5. Nitro PDF

Nitro PDF annotator is one of the most popular and reliable PDF annotation tools. It offers a wide range of features that make it perfect for creating annotations and notes in PDF documents.

It is versatile and can be used to annotate any PDF document. It can add comments, highlight text, or make notes.

Nitro PDF is fast and easy to use, making it perfect for busy professionals who need a quick way to annotate their documents. It also has a user-friendly interface that makes it easy to get started.

Nitro PDFis reliable and safe, ensuring that your annotations are always up-to-date. A full 2-year warranty backs it, so you can be sure that you’re getting the best annotation tool available on the market.

Why UPDF is theBest Free PDFAnnotator?

  • It has a wide range of features perfect for various annotations.
  • It is easy to use and navigate, making it a great choice for students and professionals alike.
  • It’s 100% free to use.
  • There are no limitations for PDF documents processing.
  • You can save the changed file without watermarks.
  • It has a unique and delightful interface unlike other PDF tools.
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5 Building blocks for a successful content marketing strategy for B2B space

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The fundamental objective of content marketing is to assist the buyers to identify their needs and make an informed purchase. In the B2B space, content marketing strategy is all about evaluating and spelling out the type of content that can capture the potential buyers’ interest.

If a content marketing agency in New Zealand can execute this strategy properly, it can draw more brand awareness and more traffic to your websites. Both of these outcomes are quintessential objectives of your overall marketing strategy and result in success.

To create a successful strategy, you need to understand the five basic building blocks. These ensure that your content team gets the right action items and you get the best outcomes. Here are those fundamental elements for a powerful content strategy.

Audience: Who are the buyers and what do they expect?

For B2B business, it is better to target a qualified audience instead of reaching the masses. For that reason, knowing and reaffirming your buyers’ persona can make your strategy more productive.

Once you have identified your potential buyers, you need to understand their needs. Pay attention to the questions they ask, their problems, and potential solutions to their problems. You can check frequently searched keywords and ask your sales team to find answers to these questions.

Content: What should you create to reach your audience?

Now when you know who you are targeting, you can build the entire universe of the type and topics you should cover in your content. Design this plan to answer the questions your audience has at different stages.

Your audience can be heterogeneous and so should be your content type. For instance, for people with a short time to read, infographics could be a great option while white papers are suitable for those having nearly 20 minutes for reading.

Channel: Where do you need to put your content to make it easy for the audience to find it?

Once you have the content ready, the next thing to figure out is where to place the content. The answer to this question depends on where your audience goes the most to ask questions. It can be Google, Social media, trade publications, or emails.

Search engines are the most common places for people to ask questions. For that reason, good-quality blogs with optimum SEO are imperative.

Tactics: What do you need to do, how frequently, and where to start from?

You are most likely to end up with multiple types of content and publication platforms for your content. The next obvious question is to figure out the right point to commence your mission.

A better way is to start with shorter content like small blogs or infographics at the beginning. Later, you can move into deeper types like case studies and videos.

When it comes to the platform a regular content update is necessary everywhere to have an impact on all sections of audiences. While ideally, you should deliver some content every day, you can make a realistic plan and post content weekly or biweekly on various platforms.

Reporting: How do you evaluate your efforts and know whether they are working or not?

Before implementing your plans you need to define your success and essential KPIs to measure it. It helps you figure out the outcomes of your efforts and determine the most profitable one. You can refine and optimize your strategy on the fly so that it meets your overall marketing objectives.

SEO

SEO – Get the Best Results from Your SEO Professional

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SEO is an extremely important factor that you have to invest in and focus on in order to make your brand or business stand out against the multitudes of others on the internet. Search engine optimization is not something that should be taken lightly.

Some companies may make the mistake of taking some make-shift steps and resorting to improvisation for their site’s SEO. These sorts of efforts are more or less useless. Since there is so much competition to get a higher place in SERP rankings, it is important to allocate a significant portion of your budget for your site’s SEO so that it does not get lost in abandoned pages on the search engine.

And once you do invest in hiring a professional or an SEO agency Thailand, you need to make sure that you get the most out of your expenditure. It’s no good spending money, and then not getting its full worth back.

In this post, we are going to be looking at some steps that you can take to make sure that you get the best results from your SEO professional.

Keep Them Up-to-Date with Your Progress

The first thing that you need to do in order to maximize the efficiency of your SEO professional(s) after hiring them is to fully apprize them of your past progress as well as your previous modus operandi.

It is important for agencies and professionals to have a proper idea about all the work that has been done previously for your website’s SEO. Similarly, it is important for them to know about the strategies that you had adopted prior to hiring them.

Basically, having this knowledge helps the professional in understanding the approach that they should take. It also helps them understand the more neglected aspects of your site’s Search Engine Optimization so that they can focus properly on them.

For example, it is possible that you may have solely focused on procuring high-authority backlinks for your website, and in the process, you may have ignored creating good-quality, SEO-optimized content. You may also have missed adding a proper internal link structure in your website.

Your SEO professional will be able to detect such defects and weaknesses, and in turn, they will be able to focus on them better.

Provide the Right Tools

Moving on, the second thing that you should do in order to make sure that you get the best results from your SEO professional is to provide them with the necessary tools.

Working on a website’s SEO can be very difficult without the help of proper tools. All the important steps such as keyword research, website analytics, content quality assessment, and link evaluation are well nigh impossible without using dedicated apps and software.

Here are some tools that you should make sure to provide to your SEO professional in order to maximize the efficiency of their efforts:

Website Analytics Tool

It would not be far-fetched to say that evaluation and monitoring is half of Search Engine Optimization. You have to constantly check the progress of your website time and again to see if there is an increase or decrease in its rank.

Furthermore, you also have to monitor your competitors. By keeping up with how your competitors are doing, you can improve your own approach, and make adjustments to your strategy. For example, if you notice a spike in one of your competitors rankings, you can check and see the new technique or method they have adopted in their on-page SEO. That will, in turn, give you an idea of how you can improve your own MO.

SEO

The point of all the above was to illustrate that monitoring website progress is integral to SEO. Hence, you have to make sure that you equip your SEO professional with the right tool(s) to do it.

Some popular names in website analytics tools include:

  1. Google Analytics
  2. SEMrush
  3. Ahrefs

The latter two actually can be used for a lot more than just analytics…but more on that later.

Keyword Research Tools

Keywords are…indispensable when it comes to SEO.

One of the most main and major parts of on-page Search Engine Optimization is to write high-quality content containing relevant keywords. In a nutshell, the keywords used in the content help the search engine to determine the relevancy of your website.

Keyword research tools help SEO professionals to find keywords related to your website. These tools can also help them in determining the total search volume for a keyword; which basically indicates how tough it is to rank for that particular keyword.

Some popular names in keyword research tools include:

  1. SEMrush
  2. Ubersuggest
  3. Ahrefs

All three of these tools can be used for purposes other than keyword research as well.

We could go on about some other tools, but I think we’ve made our point. Let’s move on to the last point of this post, which is…

Do Regular SEO Audits

As the client, there are a lot of things that you can do yourself in order to actively help the SEO professional to improve their approach.

Apart from providing website analytics tools to your SEO professional, you should take it on your own to conduct regular SEO audits as well. Essentially, the purpose of such audits would be to look at the performance and progress of the website from an objective perspective. This would, in turn, enable you to guide the hired professional where necessary.

You can use website analytics tools as well as other separate miscellaneous online utilities like broken backlink checkers and DA/PA checkers to do an audit of your website.

Conclusion

Once you hire an SEO professional, you need to make sure that you take the necessary steps in order to get the most out of them.

In this post, we looked at some steps that you can take in order to obtain the best results from your SEO expert. To do a quick recap, here are three steps we looked at:

  1. Keeping the hired professional abreast of your site’s past progress.
  2. Giving them the right tools.
  3. Doing SEO audits regularly.

Also Learn About SEO Audit

SEO Audit

What Does an SEO Audit Tell You

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Any marketing strategy needs to start with data. Without analyzing how your website currently rates against the competition, you can’t work out where to go next. An SEO agency will not only do a full audit for you to give you your current state. They’ll also advise you on your potential quick wins and next steps for a long term strategy. In fact, working with a marketing agency can transform your website such that you’ll see your conversion rates multiply.

What to Expect from an SEO Audit

First, an SEO agency analyzes your website for key issues. From there, they’ll review your mid and long term goals. That then helps them close the gap between what your website looks like today and what it will look like to drive sales.

An SEO audit doesn’t just check your content. In addition, an SEO agency looks at the structure of your website as well as the overall look and feel of it. With all that data, they’ll recommend measurable and realistic actions to drive your goals and revenue.

A proper audit could take several weeks and will be tailored according to your industry and business. Regardless, you can expect the following categories to be reviewed by a top SEO agency:

  • Technical feedback
  • On-page and off-page
  • Assessment of your customer journey

Technical Feedback

First, it’s important to understand both the computer and mobile views of your website. Now that people are increasingly searching the web with their mobiles, you don’t want to put people off because it doesn’t scroll properly.

Other technical features an SEO agency will verify are loading speed, URL structure, redirects and duplication, among others. They’ll also check the crawl-ability and indexing ease of your site. These are how search engines find and catalogue your website.

On-page and Off-page

Of course, you’d expect your SEO agency to check the status of any off-page backlinks. They’ll do so much more though including your on-page keyword research, metadata analysis, internal linking and overall content structure.

Assessment of Your Customer Journey

The most important aspect of your website is how customers respond to it. Gone are the days of a simple form explaining your business. Today it’s all about the experience. Moreover, an SEO agency knows the latest trends in capturing customer attention throughout your conversion funnel.

SEO Agency Optimization Strategies

The first step for an audit is to run a full crawl of your site as if your SEO agency were a search engine. This will show them any broken links or anything that can’t be indexed properly. Of course, they’ll also review what needs to be done to optimise each page.

All of this activity is critical if you want to optimise your conversion rates. Without an SEO agency, you run the risk of losing organic traffic and potential sales. Clearly, you can find some online tools to do a mini-audit check. Nevertheless, without an SEO agency’s expertise, you’ll only barely touch the surface. You need several hours or days of in-depth analysis if you want to make a difference in your online presence.

Moreover, an SEO agency can improve your conversion rate by implementing optimization strategies. To give you an idea, these include some or all of the following, among others:

  • A/B testing your landing page
  • Customer development
  • Call-to-action

A/B Testing Your Landing Page

The first impression people get is the most important. This will drive them to stay or to bounce out of your site onto another one. To get your landing page right, an SEO agency will often conduct a test where two slightly different versions are shown to potential customers. The pages are then rated according to response and potential conversion rates.

Customer Development

It’s important to know your customer so that you can give them exactly what they want or, even better, what they dream of. An SEO agency can conduct that research for you and recommend the best keywords for your potential customers. This means that your pages will be optimised perfectly for your ideal visitor.

Call-to-Action

Another important tool an SEO agency can advise you on is how to use and optimize your call-to-action buttonFs. Naturally, you don’t want to overdo it. At the same time, your potential customer needs to understand what their next steps are.

Parting Words on an SEO Agency Doing an Audit

An SEO audit is vital if you want to run a successful online business. The advantage of working with an SEO agency rather than doing it yourself is that they have the tools to go to much deeper levels of insight. Otherwise, you run the risk of missing out on opportunities.

Moreover, an SEO agency can support you with recommendations to transform your conversion rates. They’ll work with you to define your business goals and align your SEO actions accordingly. Thanks to the experts, your website will be that much more visible. Most importantly, it will offer an amazing experience to your visitors.

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Why Focus Groups Are So Important for the Web Design Process

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Sometimes business owners invest in websites only to get disappointing results after the launch. It is vital to carry out in-depth research to understand the market better during the design process. Establish the target audience and find out what the users want. Most of the time, business owners often develop products without researching users’ needs. Creating products and making decisions alone will negatively impact your customers. Apart from having an unpleasant user experience, the users will also be dissatisfied with the product.

Your website will have better reception if you consider the needs of users. That is why focus groups are important during the web development process. These groups focus on researching the users to understand what they want on a specific product. You can create an excellent user experience for SaaS products with an effective focus group.

This article discusses the significance of focus groups during web development.

Focus Groups

Credit: Unsplash

What Is a Focus Group?

The UX researchers often identify a small group of people to participate in the process during product development. The group comprises around nine people who gather to discuss and analyze the design from the user’s perspective. 

Focus groups play a crucial role in developing a web product that aligns with the users. It is an important aspect that developers and UX researchers incorporate in product design.

The primary purpose of using a focus group in your project is to get accurate results from the participants. Their opinion, behavior, and experience while interacting with the product. Since these participants represent the user and they usually give accurate results. This research method brings out the quality and value of your product. 

Let us explore the advantages of focus user groups below.

Clarify Findings

Many website owners have an idea of how they want their website to look. They don’t know that the end-product might flop because no factual findings support their ideas. That is why it is essential to introduce a focus group to test the product before launching it to the market. You will be sure that the product will get a positive reception from users based on the findings from the focus group.

Understand User Needs

Knowing what the user wants is the key to unlocking an exceptional product experience. Thus, one major advantage of having a focus group is understanding the users’ needs. The participants will gather data on the stated and unstated expectations of the customers. This will help you anticipate customers’ unmet needs and incorporate them into your design.

Consider Customer Feedback

Another plus for focus groups is the legit customer feedback you will receive. Real users will leave comments and genuine opinions about the product. They will tell it as it is from their personal user experience. Thus, you stand to gain accurate feedback that will help you improve your product to provide a seamless user experience. 

Disclose Important Issues

Using a focus group during the development process is vital because it is customer-oriented. Letting the participants into the process will make your product more valuable in the market. You will disclose many issues you did not previously notice that are significant to the user.

Focus Groups

Credit: Unsplash

Factors to Consider about a Focus Group 

When you want to structure a focus group, there are a few factors you need to consider to ensure effectiveness. Here are some pointers to follow:

  • Timing of Focus Groups

The sessions should start when you want to develop a product. The UX researchers are responsible for conducting the exercise when the prototype is ready. It entails gathering feedback on the product to know whether it requires changes to the design or not. Usually, you need to know when to incorporate the user groups. 

  • Point of Discussion

Another factor to consider is the discussion points. You need to draw a plan that will guide the entire exercise. Having a guideline on what to ask the participants will help you cover all the essential discussion areas.

  • Choose a Facilitator

Most focus groups need an effective facilitator who will moderate the discussion. The participants might sometimes dominate the interview, resulting in a chaotic exercise with biased results. Thus, ensure you pick an experienced professional to lead the group during the session. This will give each participant to share their views.

  • Observe Body Language

Experienced researchers do not rely on the answers alone; they also observe the body language of all the participants. It is crucial since the answers should align with the feelings. Sometimes a person might say something positive, but the body language speaks differently. Thus, researchers need to be keen during the interview by watching the body language.

  • Avoid Opinion Sharing

Do not share your opinion or display any emotions during the discussion as a researcher. You might influence the participants in a certain direction. This encourages each participant to share genuine opinions without feeling the pressure to answer in favor of others. 

Conclusion

Focus groups are a powerful research method that impacts the design process. Ensure you take notes while recording the entire session for reference purposes. As a UX researcher, you must ensure that your questions are relevant and open-ended to get a deeper insight into the product. 

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Website Maintenance – The Key To Success

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Someone once said that the first impression is the last. It goes the same as in the case of websites and apps. The primary impression and visitors’ feedback are on the first impression. So, app designing or website development is the main part of success. The prettier and tidy the website, people find it more convenient and helpful to visit and mark the site. It helps in more visits and references in the global market, and thus, you get the upper hand in the socials. 

Websites and apps are meant to be used in this busy world. In today’s time, people tend to use the fastest and the easiest way to the solution without facing any problems. In such cases, the more you look into the problem, the only solution is to get a perfect build-up for your app or website.

How to Get the Best Designs

You need to have more animation and textures to get the best out of your app design to get to the best. The more animated the site is attractive, the people tend to get more eye-catching and visit.

At the very same time, maintaining the website is as important as designing it. A well-mentioned site has the following impact on the lot:

  • Cyber security
  • Conversion stages
  • Customer satisfaction
  • Search engine rankings

How to Maintain the Website

To properly maintain the website, you need to change your daily routine. The more disciplined you are in making the daily changes, the more visitors you get to your website. Make sure to keep an eye on the most crucial points of the websites. Some of them are discussed below:

  • Always keep a check on the assistance required around the website.
  • Are you in need of a technical team for your other problems?
  • Is your website optimized for all users? If not, make it happen.
  • Is your helpdesk active for the said time?

How Do You Know You Have Acquired the Perfect Maintenance Service?

If you need technicians for your issues, don’t just wait for the best to contact but make the fastest move as soon as possible. The more you wait, you can lose more visitors and may be potential interest from your payout.

Some of the tips helping you to get in touch with the best services are:

  • Make sure to choose the professional website management service because the repetition of the issue is awful.
  • The technical team should know the problem and the quickest solution before reaching out.
  • They must check the system for the boot process and the system used to function the entire site.
  • Professionals usually take less amount of time in repairs.

When the topic is website designing and maintaining beauty for a better profit margin, it is always recommendable to seek a professional’s help. Pearl Lemon Web is the best in this profession, and they can help you more to fetch the actual needs of the website and keep your business running.

electricians

How can you get started with SEO for electricians?

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Everyone will require an electrician at some point in their lives. In 2022, there will be a significant increase in the number of individuals working from home, causing more wear and tear on their houses and increasing the need for electrical work.

Those looking for electrical services should be able to locate you quickly and effortlessly. SEO for electricians helps you put your electrical company in front of potential consumers seeking services like yours.

What are the advantages of SEO for electricians?

People will find it simpler to locate you online if you use diverse SEO efforts. SEO is comparable to word-of-mouth marketing in that businesses actively participate in influencing and promoting natural conversations about their products or services.

To be honest, the process takes some time, but it finally yields results.

Compared to typical email campaigns, leads created by substantial website traffic have an eight-fold higher probability of converting to sales.

The benefit of SEO will be that it allows you to show up in the top few results when your target clients conduct searches. Nothing will be able to stop you from attracting prospects to your solutions and businesses when you combine this with a trustworthy website.

Getting Started with SEO for Electricians

SEO is a long-term strategy that takes time to get the desired results. You can begin with the four steps below.

1. Keyword Analysis

Before improving your site, you must first establish keywords or phrases that your target consumers can use while looking for your services. These are the keywords that will help you rank your website so that they will be crucial to your planning strategy.

To broaden your list and discover the most acceptable keyword alternatives for your business, use keyword research tools like Google’s Keyword Planner. Once you have the list, you can move to the next step.

2. On-Page SEO

Unnaturally using keywords might lead to a Google penalize, which will hurt your rankings. The key to on-page SEO is to naturally include your keywords – and if you can’t, it’s definitely not the best term for your page. When you use a term on a website too many times, search results can tell you’re attempting to game the system, and they don’t like it.

3.BackLinks/Link Building

It’s more difficult to build links from other websites than it is to optimize your own content. You’ll need to cultivate relationships with blogs, media editors, and other internet media. A link from a reputable site is worth more than one from a spam one. If someone is ready to refer their viewers to you, it’s a positive indicator that you have useful content.

4. Content Developer

Building links with content is also beneficial. Nobody wants to send their guests to a dull website. You must provide them with something fascinating, educational, or entertaining. This not only tells Google that you update your site frequently, but provides your readers anything to read or watch, which motivates other sites to connect to you.

To put it another way, content is the foundation of your SEO campaign.

Consumers go online to discover whatever they need, including electrical services. If you want to start using SEO to obtain more consumers for your electrical company, Pearl Lemon can assist you

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Web Design And SEO: A Powerful Combination To Conquer The Market In 2022.

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Web Design

You have a great marketing plan. Web design creatives are ready, but you don’t have an SEO strategy up your sleeve. The tireless nights spent designing the perfect brand campaign development will go in vain.

Whether you’re launching a website, planning a social media campaign, developing a blog section or listing your product on your e-commerce store- SEO is necessary. And a good website design is the backbone of SEO. With the best agency for web design London, you can achieve this.

Wondering what makes a good website design? Let’s find out!

Well-drafted SEO For Your Website Translates Into Greater Brand Recognition.

According to Statista, 5,700,000 Google searches are done per minute. By focusing on an SEO strategy for your business, you increase your chances to rank for a range of keywords your target audience is using on Google.

You gain better visibility. You can attract more target audiences to your site and give them an introduction to your business.

Ultimately, the online traffic is looking for a solution to their pain points. When you can deliver a solution, people are more likely to return to your site.

Website is your online identity. Therefore you’ll need to make it as functional and visible as possible. Professional assistance from the best SEO agency Londoncan help you achieve a successful web design. Oh! And did we mention Google alone enjoys 86.64% of the search engine market share?

A Well-designed Website Should Deliver Value

88% of online users are less likely to come back to a website after a bad experience. And you definitely don’t want to be on that list.

Have you ever browsed across a website and toggled through various web pages only to find that you’re not going to find the product/service/information you’re looking for? Frustrating, isn’t it?

This is the more prevalent reason why people leave your website. They don’t find anything valuable. Instead, your traffic chooses the next most relevant website to solve their problem. And that’s your client.

In the process, you don’t just lose your business, but your SERP ranking can go down. That’s why it’s vital to collaborate with qualified web design and seo services London capable of offering you a thought-out web design process.

A Non- Responsive Website Can Reduce Click Rates And SERP Rankings

Every day billion internet users use mobile phones to access information on the web. Therefore, rather than an option, it is now mandatory that your website is optimised for every digital screen size as well as desktop.

GoodFirms conducted a survey with 200+ web designers. The survey revealed that almost 88% of the traffic leaves a page due to slow loading speed and 73.1% due to a non-responsive design. These two elements are now an integral part of the Google SEO guidelines.

Other reasons for leaving a website include slow load times and poor content structure.

Therefore when you hire an SEO agency London, ensure you work on these components of the website design.

Are Your Attracting Potential Customers?

Getting tons of traffic is great news? But can you convert that volume into loyal customers? If not, you’re aren’t attracting the right audience for your business.

SEO-optimised web design London helps your business attract quality traffic interested in your offerings and are most likely to become loyal customers and share your brand story with others.

Your web design experts can incorporate design processes, CTAs, features, widgets, style elements, imagery, videos, text, and other content that exclusively appeal to your target audience.

However, incorporating such a highly-specific website isn’t an overnight task. This requires extensive research, expertise, testing, and know-how.

That’s why it’s recommended that you collaborate with the best seo service London when building or redesigning your website.

To attract the correct audience, ensure to have answers to the following questions:

  • Who is really your target audience? Create customer personas to target the correct section of online traffic.
  • Which keywords are mostly typed by your target to find sites like yours? A competitor analysis and domain SEO search can help you identify these keywords.
  • What types of visuals engage your audience? For product-related businesses, videos and pictures are the best content types. For service-related industries, infographics and long-form content can drive more engagement.
  • Where does your audience hang out the most? You can’t ignore social media channels. (certain websites, social media, etc.)
  • What your audience wants out of your website? Or what action do they perform on your website? (Online ordering, knowledge of exclusive offers, informative content, etc.)
  • What are your competitors doing? Performing a competitor analysis before web design and SEO services is a great start for a successful online presence.

All of this research and planning becomes vital to strategising your website SEO.

You’re Attracting High-Quality Traffic. But Are You Converting Them?

Attracting traffic to your site who’ll convert into long-term, high-value customers is important. But the next step is “closing the sale” with them.

Therefore, your SEO agency London should also be conversion rate optimised (CRO).

  • This means your website design is empowered and capable enough to deal with the high-quality traffic you’re getting.
  • The design should make performing the desired action, such as scheduling an appointment, dropping a query or purchasing something, an extremely easy task for your users.

But micro-conversions are crucial as well. Micro-conversions are minute tasks that the online audience does on your site to engage and get more invested. They may:

  • Click a CTA button
  • Signup for a newsletter
  • Watch a video
  • Take a quiz

Such activities enhance brand perception and connection and help your website make a compelling impact on your audience.

Sometimes, the first go-round might not be when they buy anything. But when you create 7-13 micro touchpoints for someone, they generally convert into a paying customer.

Additionally, website interactive and long site visit times can help you rank on top of SERP as Google considers these little interactions a positive user experience.

Endnote

When it comes to online brand presence and marketing, web design and SEO go hand-in-hand. Collaborate with the best SEO agency London to make your brand stand out in the industry!

Duplicate Content

Achieve Better SEO Results by Removing Duplicate Content.

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What exactly is duplicate content? It refers to content that shows up at more than one URL or location online. There are two types of duplicate content: Internal and External.

Internal duplicate content occurs when there is more than one page on your website with the same content. External duplicate content happens when other websites copy and publish your content, with or without your permission.

Both types of duplicate content are a significant problem for websites. Generally, duplicate content presents three issues for Google:

  1. The first issue is that Google doesn’t know which version of the content to show in the search results, leading to a poor user experience.
  2. The second issue is that Google perceives duplicate content as a sign of low-quality websites, which can hurt your website’s ranking in the search results.
  3. The third issue is that Google may penalize your website for publishing duplicate content, which can damage your website’s reputation and SEO strategy.

These losses can be significant. That means less organic traffic, fewer leads, and lower sales for your business. So, how can you avoid duplicate content and improve your SEO (search engine optimization)?

Scan your website for duplicate content.

The first thing you should do is check your website for external duplicate content. You can use a tool like Copyscape to determine if any of your web pages have been copied by other websites. Just add the link to the page you want to check and hit “submit.”

If Copyscape finds any duplicate content, you’ll see a list of websites where the content has been found. You can then contact the website owners and ask them to remove the copied content.

If you don’t want to use a tool like Copyscape, you can also do a manual check for duplicate content. Just do a search on Google for part of your content, enclosed in quotation marks.

To check duplicate content on your homepage, you case use Siteliner.com 

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You can also use Google’s Search Console to find out if there are any pages on your website that have been penalized by Google because of duplicate content. Just go to “Security & manual actions” then click on  “Manual Actions.”

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If you see a message that says “Duplicate content,” click on it for more information. You’ll see a list of pages on your website that have been penalized because of duplicate content.

Or you can use a tool like Screaming Frog to find duplicate content on your website. Just add your website’s URL and hit “start.” The tool will then crawl your website and find any duplicate pages.

If you need professional help, hire an SEO marketing Agency or SEO consulting agency to check for duplicate content on your website. They can help you find and fix any duplicate content issues on your website.

Add a rel=canonical tag.

Canonical tags are a great way to tell search engines which version of a page you want them to index. For example, if you have both a www and a non-www version of your site, you can use the canonical tag to tell Google which version you prefer.

It can help reduce duplicate content issues and ensure that the correct version of your page is indexed. The rel=canonical tag is also the best way to transfer link juice from a duplicate page to another page.

So, when Google finds a duplicate content issue, it will attribute all of the link juice to the canonical page. Hence, your website rankings increase, and the content that matters most to you gets the most traffic.

Take note that the duplicate page will still be there when you do this. It won’t be removed, but it will stop being indexed.

If you’re not sure how to set up a canonical tag, there are plenty of online resources that can help. For example, Google has a great guide on how to set up rel=canonical tags.

Adding a canonical tag is a fairly simple process and only takes a few minutes. But it can make a big difference in how your website is indexed and ranked. So, what are you waiting for? Start canonicalizing your pages today!

Set up a 301 redirect.

If you want the duplicate page to go away and retain the primary URL’s ranking, you need to set up a 301 redirect. A 301 redirect is a way of telling the search engines that the old page has permanently moved to the new page.

So, the link juice from the old page will flow to the new page, and the old page will be dropped from the search engine’s index.

Use the noindex tag.

The noindex tag can be used on a page to tell search engines not to index the content of that page because it’s a duplicate. With this HTML tag, Google will still be able to crawl the duplicate page, but it won’t be indexed.

Hence, your duplicate content will not appear in Google search results. Only the original content will appear.

Minimize boilerplate repetition.

Boilerplate content refers to repetitive statements such as contact information or disclaimers that appear on many pages of a website. While it is important to have this content on your site, Google may think of them as duplicates. As a result, your site may be penalized for having too much duplicate content.

One way to avoid this is to minimize the amount of boilerplate content on your site. For example, instead of having a separate page for your contact information, you can include it in the footer of your website. This way, it will appear on every page, but it won’t be considered duplicate content.

Another way to avoid duplication is to use a robots.txt file to exclude certain pages from being indexed by search engines. It can be helpful if you have a lot of boilerplate content on your site that you don’t want to appear on search engine results pages.

Or you can try to rewrite your boilerplate content to be unique to each page. It may be time-consuming, but it will help improve your site’s SEO.

Ensure any syndicated content is on the right websites.

Syndicated content refers to content that is published on more than one website. For example, press releases or blog posts that are picked up by other websites. It’s a common practice for businesses, as it allows them to reach a wider audience.

When this happens, it’s essential to make sure that the original website is credited as the source of the content. If you syndicate your content and it’s not attributed back to your website, you’re effectively giving away free advertising and valuable link juice to another site. Not only that, but you’re also at risk of having your content getting duplicate content penalties from Google.

To avoid these problems, make sure you only syndicate your content to websites that you trust. If possible, try to get a link back to your website in the syndicated content. It’ll help improve your SEO ranking and give you some extra traffic.

Or you can add a short bio and a link to your website at the end of each syndicated post.

Update internal links.

Once you’re removed all of the duplicate content, it’s time to update any internal links. It includes links to other pages on your website, as well as any references to the old URL.

Ensure that all other pages in your website and your site map no longer link to the web page you removed because of duplicate content. Or else, you risk having search engines index the old, duplicate content URL instead of your new one, losing all the valuable link juice and traffic you’ve generated.

A search engine optimization company or SEO company can help you out with this so you can focus on the more important aspects of your website or business.

Conclusion

Duplicate content is an issue that can plague any website, and it can have a significant impact on your SEO results, which can lead to a loss in traffic and revenue.Fortunately, there are steps you can take to identify and remove duplicate content from your site. If you want assistance, work with the Best SEO Services In Los Angeles to help you with that process. An SEO agency can help you with digital marketing and more. So, make sure you reach out to the best SEO companies out there.

Local SEO

Why is Local SEO Services Important to Your Business?

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While SEO focuses on just ranking highly for any related keywords, local SEO pushes the focus onto the local area, making it a little easier to rank highly. Most businesses will find they can rank easier for their own location rather than compete with businesses trying to rank for more generic or global keywords. But, that’s not the only benefit of focusing on local SEO. Some of the other reasons why it’s important to look into local SEO include the following. 

Gain Local Customers

Who is more likely to shop at a business? Small locally-owned businesses are frequently visited by local customers, not those who live out of state or out of the country. Taking advantage of local SEO services allows businesses to focus their reach on those consumers who are more likely to visit instead of those who are too far away to become consumers. Of course, it’s possible to shop online anywhere in the world, but local SEO allows businesses to reach those consumers who are close by.

Become More Competitive

Search engine rankings are highly competitive today, so focusing on local keywords can help businesses be more competitive. Studies have shown that the majority of searchers will click on one of the first few links – rarely do searchers go past the first page. So, for a business to get customers, they need to be in the top results. Focusing on local SEO allows businesses to do this, which means they’re able to better compete with other local businesses who are already using local SEO. 

Reach Consumers Looking to Stay Local

There are tons of benefits with shopping local, so consumers today will often opt to shop at a locally-owned store instead of a big box store when possible. How do they find out about these stores? Most of them will search online. By using local SEO, businesses can make sure their website is at the top of the results, making it easy for customers who are trying to shop local to find out about the business. 

Reach Customers Already Shopping

Consumers who are already out and about may think of something they need and look for somewhere close to purchase it. This means they’re going to do a search on their phone and, in fact, around 63% of organic searches are done on mobile devices. By using local SEO, businesses can make sure they’re at the top of the results, so customers already out and shopping will notice the business and stop by for what they need. 

Boost Marketing for Less

SEO typically means a lot of competition and when there’s more competition, the cost to compete can increase. Local SEO, on the other hand, doesn’t have nearly as much competition. There may only be a few local businesses competing for the keywords instead of hundreds. This means it’s less expensive to take advantage of local SEO and to start getting a higher ranking for relevant keywords.

When you’re working on optimization for your website, are you focusing on local keywords? It might be time to start. Work with professionals today to get the help needed to start focusing on local SEO and really boost your business. A change in focus can have a significant impact on how effective your digital marketing plan is and how easy it is for customers to find your business.

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