Learn From 5 Amazon’s Brilliant Marketing Strategies To Boost Sales Performance

Are you applying the tactics behind Amazon’s marketing strategy to your business? Why not? Let’s get into the details!

Amazon is one of the leading e-commerce sites today. They are also masters of marketing, which is why so many businesses look to Amazon for inspiration.

Hence, read through this article to learn about Amazon’s marketing strategies. So, without further ado, let’s dive right in!

5 Worth-Noting Marketing Strategies From Amazon

When it comes to Marketing, Amazon applies the following marketing tactics:

1. Video Marketing

Experts have shown that 90% of customers make purchasing decisions thanks to video. Many companies also use video on their websites and ad campaigns to convince customers to buy their products.

Amazon’s Brilliant Marketing Strategies


It can hardly be denied that video marketing is a great strategy that you should steal from Amazon’s marketing tactics. By applying video marketing, you will get a lot of benefits, such as:

  • Detailed introduction of product design
  • Highlight product use
  • Instructions on how to set up & use the product
  • Others

These benefits can improve conversion rates and drive revenue.

Here are pro tips to bring videos to Amazon listings:

  • Your video should be limited to between 30 and 90 seconds
  • Minimize noise as much as possible
  • Use a black or white background
  • And more

You can record product videos on your smartphone. However, it is best to use professional cameras to create high-quality videos. We also recommend using product video production services.

On the other hand, a smartphone will work well for a how-to or unboxing video.

2. SEO (Search Engine Optimization)

Amazon also uses SEO to maximize the presence of product listings in search results (both on Google and Amazon). With higher rankings, they get more traffic, which drives more sales for their brand.

By applying Amazon SEO, you can optimize your product listings to increase their rankings in search results, boosting your revenue. In fact, about 70% of customers are only interested in the first page of search results; very few people care about the second page onwards.

Get started with Amazon SEO by following these steps:

  • Research keywords and search terms related to the product.
  • Add your main keyword (or core keyword) to the product listing title.
  • Include core & related keywords in the descriptions and product listing features.
  • Apply high-resolution product images to the listings.
  • Use relevant product categories for the products.
  • Set the right product price.
  • And more

3. PPC Advertising (Pay-Per-Click)

This company generates a large amount of revenue thanks to the application of PPC strategies. They easily advertise their products and services, such as Amazon Prime and Amazon Echo, on their website or third-party sites, like IMDb.com.

If you apply PPC to your marketing campaign, it is possible to choose between several Amazon ad types:

  • Sponsored Display
  • Sponsored Products
  • Sponsored Brands
  • And more

Sponsored Displays and Sponsored Products generate sales for a single listing well. Meanwhile, Sponsored Brands focuses on raising brand awareness.

Whatever ad method you adopt, it is essential to optimize your product listings first. Your list will include beneficial features, high-quality images, and relevant product titles, which will drive your sales.

To optimize your PPC campaign, getting help from a reputable PPC agency is a good idea.

4. UGC (User-Generated Content)

Usually, customers will look at reviews and feedback before purchasing a product. The proof is that about 80% of customers use social networks for purchase advice.

As a result, Amazon allows customers to leave feedback and product reviews. Furthermore, customers can upload photos and videos of products or even answer other customers’ questions. This feature allows customers to share their product experience, influencing other customers’ purchases.

However, this is also a challenge for businesses. Customers have to enter ratings and write reviews to give product feedback, which takes their time. The majority of customers who leave feedback are those who have had a bad shopping experience. Meanwhile, those who feel satisfied are often not motivated to rate the product.

In general, proactively sending review invites puts you ahead of other brands. Your business can apply the following ways to improve this problem:

  • Take advantage of the “Request a Review” tool.
  • Make use of the Amazon Early Reviewer Program.
  • Don’t miss Amazon Vine.
  • Encourage social media followers to leave feedback on Amazon

5. Dedicated Website

Your business should consider running a website to get the best results from Amazon’s marketing strategy.

When you sell on your website, you can apply the most profitable marketing strategies, such as conversion rate optimization, web design, email marketing, and SEO. Selling on Amazon often can’t apply those factors because they control the user data, CRO tests, web design, etc.

Therefore, it is wise to build a website of your own.

When you have a website dedicated to you, you can unlock effective strategies to drive revenue. Besides Amazon, you can use search engines and social networks to drive sales. What’s more, using user data on your website to build your CRO and email marketing is possible.

However, creating a professional website is not easy.  Hence, if you are unfamiliar with this area, it is best to use a third-party service.


Hopefully, after reading this article, you will know how to apply Amazon Agency tactics to your business. Are you ready to drive revenue for your business?

However, if you do not know how to apply these marketing strategies, please let Olifant Digital help you. Their experts have helped numerous customers optimize their Amazon Stores Marketing campaigns, dedicated websites, and more.

Thank you for reading. Do not miss our other valuable articles!