Is it worth it to sell a business without a broker?

When selling a business, most people ask, is it worth it to sell a business without a broker? The answer is simple: no. Trying your business without a broker can lead to serious problems, some of which you don’t know how to maneuver.

Most people think that selling a business on their own can help them save money. While this is a great idea theoretically, it can be very costly. Typically, many things need to be taken care of when selling a business, and if the owner isn’t experienced with these types of things, they could mess it up, or worse, things may not get done at all.

If you plan to sell a business without a business broker, here are a few things to consider:

  • Can you evaluate the actual value of your business?
  • How will you find buyers? And, do you have a pool of buyers ready for your business?
  • Can you keep the transaction confidential? How will you do that while marketing your business to potential buyers?
  • How will you attract multiple buyers?
  • How can you get the best deal out of the sale?

These are unforeseen pitfalls that most people fail to consider when selling their business. With that said, it’s always advisable to hire a business broker if you are not experienced in selling a business. While it might seem costly, hiring an experienced broker will prove to be cheaper in the long run, especially if you consider the risks of selling a business on your own.

It has taken years of hard work and determination to build your business. That’s why leaving it to the professional is vital, and you need a business broker to do all the side hassle and genuine planning. Therefore, you shouldn’t risk your hard-earned money by failing to hire a business broker. 

Reasons why you should hire a business broker

Business valuation

Generally, business valuation is a complex and challenging process—particularly if you’ve never done it before. But, since business brokers have years of training and experience, they can help with valuing your business. Their experience in this area can help you set the right asking price for your business, which is very important for getting the best deal out of your sale.

Helps you save money and time

When you work with a broker, you can focus on running your business while they take care of the sale details. This includes marketing your business to potential buyers, screening interested parties, and negotiating the sale price. A broker also has knowledge of the market and what businesses are selling for, which can save you time and money.


A business broker brings a wealth of experience and expertise to the table. They understand the market, know how to price a business accurately, and have a vast network of potential buyers. They know what buyers are looking for and can help you showcase your business in the best light possible. This means they can help you get the best price for your business and streamline the selling process.

To make the sale process easier

The process of selling a business can be stressful. Working with a broker can help take some of the stress off you, as they will handle most of the work involved in the sale. This includes communicating with potential buyers, answering their questions, and handling the paperwork.

You can avoid common mistakes

There are a few common mistakes that business owners make when selling their businesses on their own. This includes pricing their business too high or too low, not having all the necessary paperwork prepared, and not being able to market their business properly. A professional Orlando Business Broker can help you avoid these mistakes and increase the chances of a successful sale.


Business brokers are bound by confidentiality agreements, meaning that your business sale will be kept confidential. This is especially important if you are selling a family-owned business or one that contains sensitive information.


A business broker can expedite a sale by ensuring it is marketed to a vast network of potential buyers and that the entire process runs smoothly from offer to close. This allows you to quickly move on with your life after selling your business since you no longer have to worry about sale logistics.

Expert marketing

One of the biggest reasons many people hire a broker is increased exposure to find potential buyers—thanks to their exceptional marketing skills. A broker knows how to make your business more visible in search engines like Google, which helps draw in customers ready to buy or people who can introduce you to them. If you sell your business on your own, you’ll likely miss out on many of these opportunities, especially if you cannot effectively advertise online.

Professional negotiation

Hiring a business broker is not just about finding someone who has experience selling businesses; it’s about having an expert by your side during negotiations and helping you navigate through complicated issues like due diligence and deal contingencies. A good broker will help ensure you don’t miss anything essential and protect both parties involved in the transaction.

The bottom Line

If you want to sell your business, hiring a business broker is worth your consideration. They can save you time and money and help you get a fair price for your company. They can also help minimize the stress involved in the sale process and avoid common mistakes made by business owners. For these reasons, hiring a broker is often the best option, especially for anyone inexperienced in this area.