How to set up online ordering for a restaurant
If you’re looking to expand your restaurant business, online ordering is becoming increasingly important. Setting up online ordering can be very beneficial for your restaurant and can help you provide a more efficient service to your customers. Implementing a QR code ordering app can help create a more seamless experience for customers, while at the same time taking the pressure off your front-of-house staff.
Customers want a convenient way to order, they can sometimes feel rushed when they have a staff member waiting for their order, and restaurants can be busy environments where mistakes can happen if an order is misheard.
Create a more appealing menu
With a printed menu there is not always space on a printed menu to show off each dish. This is not the case with a QR code ordering app.
You want to show off delicious imagery to get your customers’ mouths watering, so quality imagery is essential. Before you set up your online ordering system, organise a professional photographer to ensure you have high-quality images that will help tempt your customers.
When setting up online ordering for your restaurant, you can still follow your branding to capture the look and feel of your business. This may involve choosing a specific font or colours that match the brand of your restaurant or creating a more bespoke design.
Customisation is necessary
When setting up your online ordering system, ensure you choose a platform that provides customisation features.
With a QR code ordering app, you can implement quick and easy updates to your menu whenever you need to. From seasonal updates to changes in the availability of dishes, having the flexibility to make instant changes to the menu can be extremely beneficial to your business. You’ll be able to remove dishes that are no longer available to avoid upsetting customers and promote specials if you’re wanting to move specific dishes.
Consider the options for setting up
It’s important to ensure your ordering system is a seamless extension of your business. There can be various options for set-up, and it may depend on your existing website as to which will be the most suitable option.
You can choose a third-party app or an ordering system that operates in-browser, but you want to ensure you choose an option that has an intuitive interface that allows for seamless integration with your POS.
A QR code ordering app can also connect to your social accounts, making it easier for customers to view your menu or place an order.
Cater to various payments options
It’s important to consider the payment options when setting up online ordering. You want to provide customers with easy payment options to ensure the process is as seamless as possible.
From credit cards, and Apple Pay to Google Pay numerous payment options can be used. You need to choose a QR code ordering app that will cater for any of your customers’ preferred payment methods, to make it as convenient for them as possible.
Provide a user-friendly experience
When setting up your online ordering, the user experience is an essential component. From selecting meals to adding extras, and choosing from suggested meals, it needs to be easy for customers to navigate.
Frustration with a complicated user experience can negatively impact your restaurant and drive customers away. If your online menu is easy to use, it can encourage customers to order more.
Categorising your dishes, and breaking them into sections will make it easy for customers to find what they want without having to scroll through the entire menu if they don’t want to. You can also highlight any special offers or new dishes.
Embracing a QR code ordering app can be pivotal to the growth and success of your restaurant, especially as customers become more focused on the experience a restaurant provides, as well as the quality of the food.
If you’re looking for intuitive tech that understands your hospitality business, contact the team at Yesterday.
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