When it comes to creating a great logo design, there is no such thing as a beneficial shortcut.
To get the best results, you have to put in the time and effort at each phase of the design process. You owe it to your brand to follow a systematic logo design approach to complete the task quickly and successfully.
*If you are finding it hard to proceed using the guide, make sure to collaborate with a freelance designer or creative outfit to help you sort everything out.
The amount of time and effort necessary to produce a design brief and the subject of the concept design will vary depending on your brand identity and values. Sometimes you will have a clear idea of what you want, and you already have all the details you need to create it without having to consult professionals to flesh out the foundation of your logo. This may be the case if your team or partner, if applicable, is a designer or has already collaborated actively with other designers.
At this point, your task is to ideate, write everything down, and collect the necessary information about your brand to make it possible for you and your team to develop the perfect logo.
After completing all the necessary information, make sure you understand your brand and business’ industry thoroughly. Get to know your customer or prospective customer’s perspective on the industry and the upcoming market trends.
This is also an excellent opportunity to conduct your visual research, which may include looking at your competition’s logo designs. Examine your findings: What distinguishes one logo from another?
If you see a consistent trend in logo designs in your industry, decide if following the trend or improving on it would benefit your own company.
Following an industry, a design trend might strengthen a company’s relationship with the particular industry.
The drawback of following existing design trends is that as the trend falls out of favor, the logo design occasionally gets stale, which is terrible for logo designs that are intended to be timeless and distinctive.
Now that you are done conducting your research, you can now proceed to the fun part. Allow your imagination to run freely and note all your ideas down. This is the point at which each person—team member or designer—has their own unique approach to things.
This is your chance to achieve that rare combination of excellent graphics and the perfect message for your business. In this phase, you’re attempting to condense the diverse and complex nature of a brand into a concise and basic design that may be used in various contexts, including website design, branding material, business cards, and more.
At this point, it’s recommended to take a break from your logo project and come back to it later.
Keep the concepts that are well-loved but remove the weaker ones if you have a lot of them. Make adjustments and allow the designs to evolve; this is an excellent opportunity to solicit criticism from colleagues and other designers or your team members, even family and friends.
After going through all the four steps, you have, of course, completed your draft logo designs. Now is the best time to consolidate all the feedback you received and have a final meeting with everyone.
Hopefully, everyone will like the logo designs you show to them, and now that you have somewhat refined materials, it is your responsibility to consider any feedback provided and, if necessary, fix any flaws through a design review process.
Having a wide selection of different logos to choose from is great. However, it is recommended that you keep the number of design concepts to a minimum. It is also advisable to save your logos as vector files as it is more suitable for printing on custom packaging and print marketing collateral.
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