How do you know when a design is good or bad? When the design is “pretty,” that means it’s good, right? So what does “pretty” mean? How do you know that your pretty isn’t your boss’s ugly?
Evaluating the quality of a design primarily depends on the purpose and its type. Its overall quality might differ from company to designer. Yes, looks and style might be vital factors to judge a design. However, what if we told you that there are other factors as well?
Yes, it’s true! And there are several factors to it. In order to know whether your design is a winner, you need to understand the elements of good visual communication and judge the design against those rather than abstract, gut feelings. With that in mind.
To begin with, a company first needs to know if a design is exactly what it needs. Besides, evaluating the quality also depends on multiple factors, and here’s a list of things on which one can judge a design:
- The fulfillment of its purpose:-
A web development company should always know the purpose of a design. A design should always fulfill its purpose. For example, a logo design should represent the company’s name. If it’s an online shopping portal, it should have things like- wishlist, cart, purchase, etc.
If it’s a pamphlet design, it should have the required information concisely and crisply, so on and so forth. A practical design always fulfills its goals or purpose.
- The originality of the design:-
A web development company would prefer the design to be an original one. It would want its brand to stand out. Most importantly, it would want to avoid copyright infringement and aim for creativity.
To make a design original, make it unique and think out of the box. On the other hand, the design should always be simple. Making it too complicated will be problematic for the viewers to understand. If it’s a pamphlet, the language should be simple.
- The appropriate designing style for the viewers:-
While designing, a designer should always think about the viewers or the readers. A good design always changes according to the readers and the audience. For instance, a flashy, rainbow-colored theme might not be appropriate for a finance website. Whereas, the poster for a children’s brand should be colorful and attractive.
So, the design should always be age-appropriate and according to the needs of the target audiences or the viewers.
- The clarity of the message:-
According to any reputed web development company, a design should always convey a message. That message should be clear and understandable. The viewers and the audiences should be able to read it. A proper design always follows a format, starting with a large, attractive, and catchier headline to grab the eyes. It then goes on to explain the message.
The creator of the design should always keep the viewers in mind. The format of a design might vary from culture to culture. For example, many cultures read from the top of the page and from left to right. On the other hand, languages like Urdu, are written from right to left.
Most importantly, the message should be well-executed. It must be in a manner that the readers can read it easily and quickly.
Know The Quality Checks!
Using these, a company can judge the quality of a design. Before finalizing a design, the company should always take time to ensure that the quality is up to the mark. If not, then they should ask the designer to redo it. A great designer will try their level best to provide the design of the company’s choice.