3 Basic Fundamentals Of A Successful Presentation

The art and science of creating an effective PowerPoint presentation go hand in hand. Who, What, and Where are the three most important parts of every outstanding PowerPoint presentation.

Here, we’ll take a look at the three most essential elements of a superb PowerPoint presentation.

So, without further ado, here we go!

  1. Who 

The first step in preparing a PowerPoint presentation is to determine who your audience is. Your material may be better tailored to your target audience’s interests, values, beliefs, and degree of understanding as you get a better knowledge of them. Finding common ground with your audience is the ultimate purpose of this exercise. 

Consider the following questions to help you put yourself in the shoes of your target audience:

  • Is there anybody who will be in attendance during your presentation? – Age, career, field, education, experiences, prejudices, and background are all important considerations.
  • What motivates them to be there, and why do they want to be there – what are their sources of inspiration?
  • What do you think they are expecting from you?
  • Can they understand technical terms, or will they have to be translated for them?
  • What happened prior to your professional presentation?
  • What does the general public already know about your subject?
  • What do you want to accomplish by presenting this presentation?
  • Describe what you want people to remember most about your business presentation. 

You’ll be better able to concentrate on what needs to be delivered if you ask questions like these. It will be easier to choose a presentation style and structure that are best suited for your target audience after you have acquired information about them.

Finally, each PowerPoint presentation should have a distinct style and content tailored to its specific audience. It’s important to make sure that your pitch to potential investors makes it obvious what issue you’re trying to tackle with your product. In order to keep investors engaged, it must be concise and to the point.

  1. What

Following the question of who you’re delivering to, the next crucial step is to establish what you want to communicate. It is imperative that the message be delivered. Make the presentation slide for that very purpose.

As a consequence, you need to be crystal clear on your aim and the main message you want the audience to take away. The action you want your audience to do after they leave your PowerPoint presentation is known as the “Call to Action.”

Your efforts will have been useless if your audience leaves your business presentation unsure of what to do next. Because of this, this Call to Action can never be the same regardless of the subject matter. You may use the format below to help you craft an important message for your audience.

  • Consider the purpose of this business presentation before you begin. To what end are you aiming? Are you trying to increase awareness of a subject or convince a certain group of people?
  • Once you’ve made up your decision, start working on the presentation’s layout and PPT slides, always keeping your main point in mind.
  • Write down your discussion points, organise them, and then divide them into presentation slides in order to create an outline for your PowerPoint presentation. The audience should always be the main consideration while creating the content and the plan.

Having agreed on the subject, outline, and basic slide design, it’s time to consider where the presentation will be given.

  1. Where 

This point is applicable to the business presentation context in which you give it. The location of the presentation has a major influence on the presentation design. On your own computer, your PowerPoint presentation design may seem radically different than it does in the room where you are presenting.

The size of the screen, the quality of the projector, the aspect ratio, the sound quality, the size of the space, the lighting in the room, and other factors all have an impact on how your audience perceives your presentation.

In addition, the size of the audience has an influence on the design of the PowerPoint presentation. How many people will be in the audience for your presentation? Is it gonna be seen online or on screens and projectors?

As a result, the material may be harder to read for your audience if you pick a smaller font or a different font style.

It’s critical to use extreme caution while preparing for a business presentation since so many of these elements are subject to change. Here are some dos and don’ts to keep you from making the most common mistakes.

  • Your presentation should not utilise red-colored fonts. In order to read the red letters, the eyes are placed under a lot of strain since it is so brilliant and incomprehensible.
  • Choose an old-school font wherever possible. Avoid employing fonts that require the reader to put in extra effort to comprehend the content. The Google Fonts library is a great place to begin your font research.
  • To avoid clashing colours, don’t use intense blue and fiery red on the same slide. It irritates the eyes. The most common kind of colour blindness makes it a bad idea to mix bright red and brilliant green.
  • Your infographics and typeface should be scaled appropriately for your target audience. Your PowerPoint presentations will be a waste of time if your audience cannot see or read them.
  • Use high-resolution graphics and photos instead of low-resolution ones.
  • You shouldn’t overwhelm individual PowerPoint presentations. It’ll appear chaotic and difficult to follow.
  • Assume that PowerPoint’s WordArt and ClipArt features are not available.


As a result, a business presentation’s design must be aesthetically attractive, engaging, and consistent with the message it conveys.

Be sure to include a clear statement of the purpose and audience on every slide of every business presentation from now on. Your presentation will never fail to inspire if you follow these three simple rules.

In order to ensure that your presentation has the intended effect, each slide should be correctly matched with your target audience, message, and setting.

Using SlideUpLift’s free PowerPoint Templates and infographic presentation templates, you can make your text-heavy presentations seem visually spectacular. The use of infographics in your presentations may make them more engaging by serving as visual aids that hold the attention of your audience.

Before you begin your next presentation using Google Slides, be sure to have a look at these premium Google Slides templates.

click here for more like this