“Social media, if used rightly, could open doorways to millions of viewers” the power and reach of social media are undeniably high. Instagram is one of the most prominent social media applications. Currently, there are approximately 2 billion users, which only seems to rise exponentially. Instagram influencers are people who influence their viewers by the content they post on Instagram. A few influencers might aim to influence via reels and other Instagrammable content; on the other hand, some influencers have a fan following because of their celebrity status.
Getting a massive reach on Instagram is difficult, and influencers work hard to create Instagrammable content for their followers. If you want to know the top Instagram influencers, you’re at the perfect place. Today we shall take a look at top Instagram influencers in 2022!
Followers: 447 million
Having a whopping 447 million followers, Cristiano Ronaldo is the most followed influencer on Instagram. The celebrity Portuguese footballer is one of the most followed idols in the footballing world. Owing to his fitness, he has a lot of brand endorsements, and he’s known for being a brand influencer. According to a stat, he earns at least $1.6 million every post.
Followers: 367 million
A top model and actress, Kylie Jenner is one of the most sought-after celebrities in Hollywood. Known as a trendsetter, she’s one of the most influential fashion influencers in the world. She has a huge following on Instagram; according to stats, each post earns about $986,000. She endorses several top brands on her Instagram handle, and these brands tend to set trends in the fashion industry.
Followers: 135 million
Rihanna is one of the most prominent celebrity singers in the world. She has a large fan following. She is into skincare products and endorses fashion and beauty products on Instagram. She is one of the richest fashion and beauty influencers in the world. She earns a whopping $450,000 with every post of hers. The brands endorsed by her tend to reach the peak of their popularity. You can download top videos by Rihanna using Save from Insta.
Followers: 50.8 million
Her Instagram handle is called @hudabeauty, a professional beauty influencer who endorses skincare and beauty products. She originally started her career as a makeup artist; however, soon, she took the path of being an influencer. She also has a brand of her own called Huda beauty. She also reposts posts from her fellow beauty influencers.
Blackpink’s top influencer and model, Jennie
Followers: 69.2 million
One of Blackpink’s finest singers and models, Jennie is a popular k-pop idol who is also the ambassador of k-pop. It is a brand with a net worth of $8 million. She is known to endorse multiple brands not just from south Korea but all around the world. A few brands she’s been associated with include Chanel, monster Hera beauty, and gentle. She generally endorses luxurious fashion and beauty brands on her Instagram feed.
Followers: 49 million
Charli d’Amelio is a renowned Instagram influencer and a TikTok star. She started off her career as a TikTok creator. Currently, she continues to make trendy content on both Instagram and TikTok. Owing to her fame, she has earnt multiple brand endorsements as well. As of 2022, she’s merely 17 years old. However, she has a huge fan base among teenagers. Currently, her net worth is a whopping 8 million. Her content is generally trendy, so she has a huge growth rate.
Followers: 40 million
Addison Rae is a famous Instagram influencer from Los Angeles. Before the advancement of social media, Addison Rae was barely known and had no celebrity status. However, in 2019, when TikTok gained prominence, she started posting dance videos. These dance videos grabbed the attention of the masses worldwide, and within a month, she gained more than a million followers. Today, she’s one of the most popular brand influencers and is associated with multinational brands such as Sephora and item beauty. She also has a brand of her own called Addison Rae fragrance.
Followers: 24.5 million
One of the most popular male influencers, Zach King, is a magician turned influencer. He started his journey online in 2013 when his “magic tricks vines” went viral on the internet. In 2016, when TikTok gained popularity, Zach king started posting magic tricks online. Since then, he’s always managed to take his audience by surprise and has gained 61 million followers on TikTok. Zach king has now started endorsing brands and posting reels and content on Instagram.
Followers: 12.1 million
Lilly Singh is one of the most famous Indian influencers who has made her mark online. She originally started as a YouTuber and posted comical videos online. She originally got fame from her comical vines online and is now a famous influencer with a large fan following. Her content is diverse and tickles the funny bones of the viewers. She endorses multiple brands, one of them being angel city FC, the Los Angeles football club.
Followers: 5.3 million
Another non-American influencer, Rickey Thompson, is an African influencer who came into the limelight when he started posting funny memeable content online. He posted not just on Instagram but also on Twitter. He’s a comedian, dancer, model, and host. With around 5.5 million followers, he is known to have the highest engagement rates online. He’s one of the most sought-after influencers online.
Well, that ends the list of our top influencers. Each of these influencers is from a different industry and has a huge fan following. These influencers endorse different kinds of brands and have excelled in their careers!