5 Ways To Use A Custom Canopy As An Effective Marketing Tools

If you are a business owner looking to expand your business and increase profits, you need to employ brand promotion tools to attract more customers. And, one of the best brand promotion tools you can find in the market these days is the custom canopy? Why? Let’s understand.

What is a brand promotion tool?

A brand promotion tool is essentially a strategy or resource employed by an entrepreneur to compel customers to buy their products. The tool also serves to attract new customers to the brand by generating awareness in an untapped market. A brand promotion tool lies at the heart of marketing campaigns and promotional events.

An effective brand promotion tool needs to have some necessary attributes for it to be a hit among potential customers. Let us see what these attributes are, and how the custom canopy fits perfectly in the role of such a tool.

1. Unique branding

A proper brand promotion tool needs to carry the essence of your brand. People should be able to relate to your brand the moment they see your promotional material. Such a material should have your brand-logo and slogan clearly printed on it, so that the whole thing is visible from afar.

If you are attending trade shows or other outdoor events, you will encounter a large number of visitors. Make sure slogans and promo-offers are printed in large, legible fonts on your promotional material. You only have a few seconds to create a lasting impression!

With a custom canopy tent this is very easy to achieve. Think of your canopy as a large canvas. Use it to display your brand logo and slogans, if any. Outdoor canopy tent manufacturers like Extreme Canopy offer a host of bespoke services to their customers. With the help of these services, you can have your brand logo printed on your canopy. If you have specific color schemes in mind, ask your canopy tent manufacturer to make your accessory in your chosen color combination.

2. Stand out amid competition

In outdoor events like tradeshows, it is necessary to stand out amid competition. Remember, you are not the only one selling a particular set of products. There will always be competing brands selling the same things. Why should visitors come to your pavilion instead of your competitions’? The best way to ensure this is by creating a pavilion or booth that’s  visually appealing.

A sure-shot way of achieving this is by using a custom canopy. As we have already mentioned, you can ask your tent manufacturers to make one exclusively for your brand.

Pro-tip: Avoid cluttered designs for your logo. Sans Serif, Arial, Helvetica and Bebas are excellent fonts for printing slogans on canopies and banners. Vibrant shades of blue, green, red and yellow work best as brand colours. But then choice of colour is subjective! You can have your custom canopy manufactured in any colour you want.

3. Maximize your budget

Modern outdoor canopy tents are made from high quality, durable materials. The end products are cost-effective and long-lasting.  This means that your investment in custom canopies is money well spent.

Take for instance the X5, X6, X7, and Q8 range of canopy tents from Extreme Canopy. They have canopies made from PVC or PU coated polyester and heavy-duty steel/aluminum frames. This makes them extremely durable products that will last for seasons on end. They are also offered in a number of different sizes to suit every occasion, and you can have them customized according to your requirements. All in all, excellent value for money!

4. Generate Business

The ultimate goal of brand promotion is, of course, expanding business and increasing revenue. By now it should be abundantly clear to the readers that by investing in this versatile accessory – the custom canopy – an entrepreneur can take his business to new heights. It just takes a bit of thoughtful planning to achieve your business goals, and when you make use of smart accessories your goals come closer to you.

5. Room for innovation

It is not just in trade shows or outdoor events, that the outdoor tents prove their usefulness. There’s much more to these versatile products than meets the eye. For example, you may be a restaurant owner looking to build an outdoor café for your patrons. You have a sidewalk, garden or rooftop at your disposal and you want to convert it into a revenue generator. Outdoor canopy tents can help you here too!

The first thing that you need to convert an outdoor space into a café or restaurant is a shade solution. If you go for a permanent one, you will end up spending quite a lot of money. Why stretch your budget unnecessarily when you have custom tents? Buy custom designed heavy duty pop up canopies from top-notch manufacturers like Extreme Canopy, and use them as temporary shade solutions in your outdoor space. They not only amp up the overall décor of your outdoor café, but also let people enjoy the right mix of outdoor air and indoor comfort. Isn’t that cool?


Custom tents have been a revelation in the shade solution market. No other accessory is as effective in the dual role as a shade solution and a brand promotion material as the custom canopy tent. We suggest that you invest in these smart accessories and see your business grow in leaps and bounds.