You may only have a small business website, but it’s worth thinking about how you can grow your online presence and visibility.
A blog is an excellent way to increase the amount of traffic to your site and create a permanent record of your company’s services and products. It also allows you to showcase your expertise in certain areas.
Whether or not you have a standalone blog or include blog posts on your website, adding a blog to your business website will almost certainly give you an advantage over any competitors – especially if they don’t! Here are seven reasons you should include a blog on your business website.
A Blog Builds Trust
You need to build trust if your customers want to place orders with your business or sign up for your newsletters. That might sound obvious, but you can do this in many different ways.
You could offer a money-back guarantee, for example, or offer free delivery for purchases above a certain amount. You could build trust by providing information about your company’s history and list of products, along with things like contact details, customer service hours, etc.
But one of the best ways to build trust is to provide useful, educational content that your readers can take away and use.
This could be information on how to use your products or services or general advice on a relevant topic. A blog is a great way to do this; it allows you to tell your brand’s story, share ideas, and address your readers’ problems.
Blog posts are permanent marketing tools
When you write a new blog post, you don’t need to worry about it going viral in a few days and then disappearing (although, of course, you can share it across social media and elsewhere to maximize its reach).
Instead, you can rest assured that your blog posts are there to stay. Your blog posts can capture leads and build trust, but they can also be used for long-term marketing.
You can use your blog posts to drive traffic to your site. Or, you can use them to drive traffic to your sales pages for years, especially if they are well-optimized for SEO.
A blog helps you connect with your customers
You may know your business inside and out, but many potential customers may not, and they might not even know what questions to ask. A blog is a great way to communicate with your customers and help them understand your products and services.
For example, if you run a clothing company, you could post a blog post about how to pair certain colors. This could encourage readers to write and ask questions, allowing you to connect with them and understand their needs.
Showcase Company Culture
Your company blog is a great way to showcase the company culture and any values you might have. It’s also great to give your customers a behind-the-scenes look at your business.
You could write about your team, your products or services, and how you work. You could even write about your customers and feature testimonials or feedback from happy or loyal customers.
A blog is a great way to give a human touch to your business, and it allows you to showcase your expertise and knowledge, as well as any strong values or personality attributes you want to convey.
Blogs increase brand awareness
If you want your business to become more recognizable in the marketplace, you first have to get your name out there! A blog is a great way to achieve this. When you write posts and publish them on your blog, they will be indexed by search engines.
This means that people searching for specific topics or information will be able to find your site. This is especially true if you use your blog to write about trending topics in your area of expertise.
Blogs greatly increase site traffic
When you first create your business website, it’s likely that you’ll get a few hits and some customers. However, if you include a blog on your site, you’ll get much more traffic, and traffic is the most important equity of any website, even during a domain appraisal.
In other words, traffic is what determines how valuable your website is and the amount of conversions and sales you’d be able to make for your business.
Search engines love blogs, and because of this, they rank higher than most other content on the internet. This means that you’ll get more visitors to your site simply by including a blog.
You can promote your blog posts across social media and other platforms if you want to get even more traffic. You can also email your customers to let them know when you’ve published a new blog post, which could encourage them to read and share.
As you can see, there are many reasons why you should include a blog on your website. A blog is a great way to establish trust with your readers, connect with your audience on a deeper level, showcase company culture, help sell your products and services, increase brand awareness, and support your website. If you are looking to grow your online presence, a blog is a great place to start!