Ecommerce Replatforming: How to Make it Work
With technological advancements, online shopping has become dramatically famous worldwide. Ecommerce has emerged as a powerhouse option for giving your customers a seamless experience. Statistics reveal that there will be more than 2.14 billion global digital buyers this year.
The Ecommerce platforms allow your customers to shop from anywhere they want. With only a few clicks, your potential buyers will see all the details they need before buying a product. As an eCommerce store owner, you must keep pace with the ever-changing dynamic. Your eCommerce store may lack security and the latest trends compliance over time. Identifying whether your store is providing a best-in-class customer experience to your potential buyers is critical.
The webshop owners must consider Ecommerce replatforming to stay in the long run. Finding an ideal platform that grows with your online business may seem complicated. Still, it is the best thing you can do to give your customers an excellent experience and achieve your revenue goals.
What is Ecommerce Replatforming: A Brief Overview
Ecommerce replatforming refers to shifting from one technical system to another. This migration is inevitable to improve customer experience, security, and stability to go above and beyond the market standards. Ecommerce replatforming is migrating to a new and advanced platform that can provide your business with standard functionalities and scalability. Depending on your budget and business needs, you may wish to migrate to Shopify, BigCommerce, Magento, Shopware, Commerce Layer, and Salesforce.
Global online sales are expected to reach $6.2 trillion by 2023, making it harder to meet customer demands. Ecommerce businesses migrate to a new and advanced platform because their current platform is outdated or can’t grow with their business needs.
Importance of eCommerce Replatforming
Ecommerce replatforming can be a productive approach to unlock more revenue in the following ways;
· Improved Customer Experience
No matter how best-in-class your products are. You can’t achieve your business goals until you offer a seamless customer experience to your potential buyers. Only product quality can’t help businesses attract and engage more buyers.
Ecommerce replatforming is a practical approach to connecting your customers more effectively and building a loyal relationship with them. It helps you make your customers feel more valued and more significant.
· Increased Functionality
Online storefront experiences numerous challenges in terms of the functionality of the platforms. 78% of the retailers report that their existing eCommerce platform can’t handle cross-channel order management. Ecommerce replatforming helps businesses to be technically prepared to manage the influx of sales. It gives you an excellent opportunity to increase the functionality of your storefront.
· Scalability
Every eCommerce business has a vision and dream to serve and grow. But the main concern is whether your existing eCommerce platform offers proper functionalities to embrace the growth. More than 74% of online retailers report that their current platforms don’t allow them to scale appropriately.
Ecommerce replatforming to an advanced platform provides you with all the luxury features and umpteen options to reach a more diverse audience. It gives your storefront a rich user interface (UI), high-end security coverage, top-notch customer experience, and many more.
· Advanced integrations
Ecommerce replatforming enables you to improve the functionality of your store with some fulfilling integrations. You can integrate the central architecture with supporting technologies to make customers happy, increase sales and achieve your revenue goals more intelligently and faster.
Things to Consider Before Migrating Your Ecommerce Platform
Ecommerce replatforming is a necessary process that requires much attention and consideration. You must consider the following things before migrating to a new eCommerce platform;
· The total cost of replatforming
· Short and long terms impact on your business
· Integrations with the legacy system
· Customers services and support
· The abilities and skills of your team
Steps for eCommerce Replatforming
The following steps of e-commerce replatforming will help you understand how much time and effort this process can take.
· Outline Your Wishlist for a New Platform & Communicate with Stakeholders
Identifying the flaws of your existing platform and outlining the wishlist for the new one is the first and foremost step of replatforming. List all the features and requirements you need from your replatforming process. It is essential to do a realistic evaluation of the entire process, including the total cost. Identify all the benefits and downsides of your migration to a new platform. This evaluation will help make the right decision about Ecommerce replatforming.
After an initial review, communicate with all the stakeholders to better understand the needs of different teams. It will assist you in balancing the requirements of all groups fairly so they can get what they expect from replatforming.
· Research Viable Options
Once you have determined what you want from your eCommerce replatforming process, you can start researching all the viable options. Depending on the available features and cost, you can create a shortlist of different Ecommerce platforms. Reach out to the platform that suits well with your business needs. You can request a demo of the platform you’re interested in. This demo will help you understand the platform’s working, performance, quality, and navigation.
· Select an Ecommerce Platform
Once you have gotten a demo from different eCommerce platforms, you can use their data to make a final decision. Pick a solution that goes well with your business requirements and gives it the best values. You can go with the headless e-commerce platforms to make the appearance of your storefront more noticeable. Prioritize the platform that leverages the must-have features your online business needs to attract new customers and grow faster.
Once you have selected a reliable and advanced eCommerce platform, you need a team of professionals to design a new eCommerce store and migrate your store data. Instead of investing in a group, you can rely on Edvantis – a certified eCommerce software development company. We offer two models for your Ecommerce replatforming – staff augmentation and managed team.
The Bottom Line
It is the responsibility of businesses to delight their customers at every touchpoint. You may face a significant customer churn if your potential customers are unhappy with your stores’ performance and appearance. Your existing eCommerce platform may lack critical functionalities, resulting in customer dissatisfaction. Migrating to a new and advanced platform can give you all the opportunities you need to grow faster and wiser. You can get assistance from Edvantis for your Ecommerce replatforming projects.
