With more than 875 million users, LinkedIn is a great social network to build connections with business professionals around the globe and build a loyal following for your online business and brand.
However, if you want to increase your reach and impact, you need to know how to increase your LinkedIn followers.
In this article, we will discuss how to grow LinkedIn followers.
11 Expert Tips to Grow LinkedIn Followers
By following the below-mentioned tips, you can effectively increase your LinkedIn followers and boost your presence on the platform.
1) Optimize Your Profile
Your LinkedIn profile is the first impression your target audience has of your online business. Always fill out your company profile to make it appealing to your target audience and attract the right LinkedIn followers.
Write a catchy headline that tells your target audience about yourself, and add an attractive headshot photo to your LinkedIn company page to help you capture the attention of visitors. Having an optimized profile will make your LinkedIn page searchable and fully discoverable on search engines.
2) Create Great Content and Post Regularly
You should create and post quality content on your LinkedIn company page consistently so that your target audience finds it enticing enough.
LinkedIn posts with quality content and eye-catching visual content are more likely to capture attention on LinkedIn. Unique images and videos are particularly effective in attracting followers, as they tend to stand out more on feeds. Don’t be afraid to upload plenty of eye-catching videos and visual content.
Consistency is also a key element in attracting more followers on LinkedIn. Keeping a steady flow of high-quality content on your LinkedIn page will make your profile more appealing to your target audience. It’s advisable to post at least twice weekly in order to keep your audience engaged.
You can insert a call-to-action button in your content to make it easier for users to take the desired action.
When sharing updates on LinkedIn, it’s advisable to use relevant hashtags in your posts to make your profile discoverable. Adding 3 to 5 hashtags every time you post an update can help you get in front of the right audience.
Effective use of hashtags will help you get more exposure and allow users who are interested in your hashtags topic to see your updates.
You should only use hashtags that are relevant to your LinkedIn company page and your niche. Avoid using hashtags that are too popular because your post will only be buried within hundreds of other posts that have the same hashtags.
4) Add Follow Button
If you want more people to follow your LinkedIn company page, make sure you add a follow button to your website, blog, or newsletter.
Adding a LinkedIn follow button to your website or any other platform will make it easy for people to follow you on LinkedIn.
When someone clicks on your follow button that links to your LinkedIn profile, they will be directed straight to your profile, where they can follow you. It’s advisable to place this button at the footer of your website, blog post, or newsletter.
Another effective way to build your LinkedIn connections is by adding your LinkedIn profile URL to your email signature. This makes it easy for recipients to view your profile, learn more about you, and even follow you.
5) Join Relevant LinkedIn Groups
LinkedIn groups provide you with the opportunity to participate in engaging conversations between like-minded people. There are countless LinkedIn groups related to your niche that you can join and gain more exposure, which will translate to an increased follower count.
By contributing to LinkedIn groups as a professional in your area of specialization, you can improve brand awareness and build brand authority in your niche.
6) Engage With Followers and Connections
If you want to get more followers on LinkedIn, you should actively engage with your audience. Make sure you respond to their comments, reply to questions, and participate in conversations.
While having more followers is important, it may not increase your visibility if you don’t engage with followers and connections. Interacting with other members will make them more likely to follow you.
7) Run Follower Ad Campaign
There are LinkedIn ads you can leverage to increase your followers on the platform. The follower ad format allows you to run ad campaigns and tap into 200+ targeting capabilities. If you utilize this feature properly, the amount of relevant traffic that will come to your LinkedIn page can be amazing.
The best thing about running a LinkedIn follower Ad campaign is that you have more control over the type of audience you target and can personalize your ads to your target audience.
8) Run Giveaway Contest
Another effective way to grow your followers on LinkedIn is to run a giveaway contest. Giveaways have always been known to generate excitement online as people look forward to winning a prize.
With effective giveaway promotion tactics, you can make your giveaway go viral online. Running a LinkedIn giveaway contest will not only help you increase your followers, but it’s also a good way to promote your LinkedIn company page and increase engagement with your followers.
9) Collaborate With Influencers
Influencer marketing is an effective yet overlooked strategy that you can use to grow your LinkedIn followers.
You can collaborate and partner with influencers to attract a new audience. Simply mention them in your updates and ask them to share your updates to their feed. This way, their audience will see your updates and may follow your page.
10) Cross Promote On Social Networks
Social media platforms such as Twitter, Instagram, TikTok, Pinterest, and Snapchat provide great opportunities to grow LinkedIn followers. You can link your social media accounts to your LinkedIn profile and share your profile on various social media platforms.
You could ask your social media followers on various platforms to follow your LinkedIn page. Create a captivating post and include a link to your LinkedIn page and a compelling call-to-action which might lead to growing your follower count.
11) Buy LinkedIn Followers
Our final tip to increase your LinkedIn followers is to purchase real LinkedIn followers from Media Mister. This is actually the easiest and safest way to purchase real LinkedIn followers.
Media Mister is a trusted social platform where you can buy real LinkedIn followers at affordable rates.
At Media Mister, they deliver followers and connections from real people, bringing more engagement and exposure to your LinkedIn posts. They use the highest-level encryption to safeguard all transactions, and with their money-back guarantee, you know your money is safe.
Media Mister takes pride in their high retention rate, excellent customer support, and personalized service. With decades of experience in the industry, you can rest assured that Media Mister will go above and beyond to meet your needs.
You can visit their website today and learn more about their services.
Having a large and engaged following on LinkedIn comes with innumerable benefits. No matter the number of followers you currently have, these tips will help you get more LinkedIn followers. If you put in some effort and implement these strategies, you can expand your reach on LinkedIn and grow your business exponentially.