In this tech-savvy digital marketing world, one of the most crucial parts of an advertisement is to convey the right brand message to the millennials, and Gen Z is using promotional campaigns on the phone.
Among some of the many famous online platforms, Snapchat is one of the most famous and loved social media app that helps to create and share interesting images of one’s life through several unique filters.
Now what more interesting is that these days, even many businesses can use this app to promote their brand and run several ad campaigns, just like First page Snapchat advertising provides you an option to promote your product and services through Snapchat.
So, if you are also one of the businesses that have been leveraging this new promotional feature of Snapchat, here are some of the best advertisement practices that you can do to enhance your ad engagement to the most.
Choose the Right Format
One of the best things about Snapchat advertising is that it provides you with a number of different options of ad formats according to your demands in order to help you achieve your business goals successfully and be able to reach out to your target audience.
No matter if it is about increasing your conversion rates or about giving a boost to your brand’s visibility in order to drive more traffic to your page and enhance your overall sales, Snapchat ads help you to provide meaningful results.
The ads on this social media platform provide you with a growing menu of different formats to suit your business needs and give the best outcomes.
Make a Themed filter
Another one of the many features of Snapchat that you can leverage for the promotion of your business is creating a themed filter of a digital image of your products or services to enhance your brand’s visibility among your target audience.
As most people love using Snapchat because of its wide variety of exclusive filters that get activated with face recognition, you can also create such filters to attract people to your business.
This can be a fun and creative approach to increase your organic traffic and surge your conversion rate by making your audience try a digital version of your product in the form of a filter.
Use User-Created Content
One of the most common mistakes that most businesses make is not including the user-created content in their advertisement strategies properly, which keeps them away from the opportunity to convert their visitors into paying customers.
Adding the UGC (user-generated content) in your Snapchat promotional campaigns is important as it impacts almost 79% of the audience into gaining their attraction in a better manner.
Another great tip for this is to keep your ads only 5-7 seconds long to make them appear more organic and feel more authentic as well as less over-produced content. All you need to do is to make someone talk directly to the camera about your business to make the ad look better.
Link Ads with Correct Landing Pages
The next step in any ad campaign after gaining the target audience’s attention is to direct them to the accurate landing page so that they can be able to know more about your products and services in a detailed manner.
This is done in order to instigate an action into your viewers and enhance your sales funnel by directing them to the next step. By getting on the right landing page, your target audience will be able to convert into your potential customers by taking a look at your business that you have just promoted in the ad.