4 Snapchat Ad Practices To Increase Ad Engagement
In this tech-savvy digital marketing world, one of the most crucial parts of an advertisement is conveying the right brand message to millennials, and Gen Z is using promotional campaigns on the phone.
Among the many famous online platforms, Snapchat is one of the most famous and loved social media apps. It helps users create and share interesting images of their lives through several unique filters.
What’s more interesting is that nowadays, even many businesses can use this app to promote their brand and run several ad campaigns, just like First Page Snapchat advertising provides you with an option to promote your product and services through Snapchat.
So, if you are also one of the businesses that has been leveraging Snapchat’s new promotional feature, here are some of the best advertisement practices that you can use to enhance your ad engagement.
Choose the Right Format
One of the best things about Snapchat advertising is that it provides you with a number of different ad formats according to your demands. This can help you achieve your business goals successfully and reach out to your target audience.
Whether you’re looking to increase your conversion rates or boost your brand’s visibility to drive more traffic to your page and enhance your overall sales, Snapchat ads can help you provide meaningful results.
The ads on this social media platform offer a growing menu of different formats to suit your business needs and deliver the best outcomes.
Make a Themed ilter.
Another one of Snapchat’s many features that you can leverage to promote your business is creating a themed filter for a digital image of your products or services to enhance your brand’s visibility among your target audience.
Most people love using Snapchat because of its wide variety of exclusive filters that are activated with face recognition. You can also create such filters to attract people to your business.
This can be a fun and creative approach to increasing your organic traffic and boosting your conversion rate. Make your audience try a digital version of your product in the form of a filter.
Use User-Created Content
One of the most common mistakes that most businesses make is not properly including user-created content in their advertisement strategies, which prevents them from converting their visitors into paying customers.
Adding UGC (user-generated content) to your Snapchat promotional campaigns is important as it improves the attraction of almost 79% of the audience.
Another great tip for this is to keep your ads only 5-7 seconds long to make them appear more organic, feel more authentic, and be less overproduced. To make the ad look better, all you need to do is make someone talk directly to the camera about your business.
Link Ads with Correct Landing Pages
The next step in any ad campaign after gaining the target audience’s attention is to direct them to an accurate landing page so that they can learn more about your products and services in detail.
This is done to instigate action in your viewers and enhance your sales funnel by directing them to the next step. By getting on the right landing page, your target audience will be able to convert into potential customers by taking a look at your business that you have just promoted in the ad.
