68% of users come to the site from search engines. Therefore, for the development and promotion of the resource, it is necessary to regularly check the position of the site in Google. The higher the web resource in the search engine ranking, the better for your business. In order to move according to the ideal scenario and not drain the budget, you need to do site optimization and get a geoproxy for Chrome.
Search optimization will contribute to a better ranking of pages and, as a result, an increase in sales. If the site pages get to the top, more potential customers will come to you: they will make purchases/order services, and this will accelerate the growth of the business and multiply the income.
The Main Stages of Optimization
Site optimization has a clear algorithm of actions and is carried out in several stages. Every step, from checking the position of the site in Google and a thorough audit of the web resource to the analysis of behavioral factors and usability, must be well planned and implemented.
It is best to order site optimization from professionals with extensive work experience because the development of your Internet resource and business growth directly depends on its results.
Audit and analysis of competitors
If you see that the traffic is not growing or, even worse, it is falling, the pages are decreasing in rating and the web resource is not bringing the desired profit, you need to urgently do the optimization of the site. And start by checking the position of the site in Google and a thorough technical audit.
Firstly, see if the pages are accessible to users and search engines, and check if there are no duplicates, unnecessary redirects, and broken links on the site. Special tools like Google Analytics or Google Search Console will help you.
Even the fact that your site pages load 2-3 seconds slower than a competitor’s site will steal almost half of your customers. Confirmation – data from PageSpeed Insights analytics, according to which 40% of users do not wait for the page to load for more than 5 seconds and leave the resource.
Having decided to do site optimization, you will be able to understand:
- where are your weak and strong points;
- what needs to be refined and what needs to be replaced;
- which pages are indexed and which are not;
- what to put the maximum emphasis on in promotion.
And, of course, when conducting an audit of your site, do not forget to compare the indicators with the indicators of competitors. To improve your marketing strategy, check your site’s position in Google, find 5-10 direct competitors, and analyze them dynamically. Look at the structure of their sites, functionality, and navigation, study the profile, and determine the pages that bring the most search traffic.
The purpose of a competitive analysis is to evaluate the promotion methods that bring leads to competitors and to adapt these techniques to your business. You can search for competitors using special services such as Serpstat, Ahrefs, and SimilarWeb. Or manually – by writing key queries in the search bar and choosing the top pages of output.
The next step is the structure of the site. It not only affects the usability of the resource but also improves its indexing and ranking of individual pages.
A good structure should be:
- logically thought out;
- sequential (maintain page hierarchy);
- convenient for users;
- according to the purpose of the requests.
But the structure isn’t just about how the hierarchy of pages is visually presented. All content should be properly cataloged, and pages should be linked together.
To make friends with search engines and bring customers to your resource, whether it is commercial or informational, you need to do site optimization. It depends on the flow of organic traffic and the extent to which you can bypass your competitors.