Search engine optimization (SEO) and content marketing share many core elements and objectives. If you hire an SEO agency to optimize your website and online presence, they’ll also cover content marketing. Working with a content marketer will also include SEO services. Here’s an overview of the main similarities between SEO and content marketing, but first, a definition of the two concepts:
SEO involves optimizing a website to generate organic traffic from a search engine. When you search for something on Google, Bing, YouTube, or Amazon, the engine will display a list of results. The results are based on the search phrase, and the engine presents the most relevant information.
SEO is the process of optimizing a site or page to appear at the forefront of search engine result pages (SERPs). Engines like Google base their ranking on various parameters. The ranking algorithms also change each year, so SEO is ever-evolving. You can only maintain the top position if you keep improving and optimizing the website.
Content marketing involves planning, researching, producing, and distributing high-quality content. The goal is to captivate your audience, provide value, and increase conversions. Content marketing impacts the perceived value of the brand and seeks to position your business as a source of authority in the niche.
Blogs, website information, links, audio, video, PR, and images are all content. Modern businesses market different types of content through long-format blog posts, explainer videos, eBooks, webinars, infographics, and podcasts. Other forms include emails, newsletters, YouTube videos, courses, and interactive tools.
SEO is more technical as it involves optimizing keywords, links and backlinks, user experience, meta information, and website structure. Content marketing leans to the creative side and focuses on the ideation, production, and distribution of different types of content. SEO and content marketing are intertwined because you need content to achieve SEO and must optimize content to reach your targets. Here are three main similarities between the two:
SEO seeks to place your website and pages on page one of search results relevant to your business. Appearing on page one allows your business to be seen by more people, which creates a sense of authority. The goal is to attract as many ideal leads as possible through organic traffic. Proper SEO will boost website traffic and conversion.
Content marketing also seeks to engage your audience and keep them on your website. If you produce high-quality content for different platforms and optimize for maximum reach, you’ll get more traffic to your website. SEO and content marketing aims to increase visibility to attract more people to your website or other online pages/platforms.
SEO and content marketing require comprehensive keyword research. People type specific phrases to find websites on search engines. The phrases are known as keywords, and search algorithms use them to find relevant websites. To appear on page one of the results, you must use the right keywords your customers use to find your business.
Content marketing involves distributing different types of content. Every piece of content requires specific keywords and relevant information. You’ll need to feature keywords your audiences use to find the content to maximize reach. Videos, audio, blog posts, and images must all be optimized with the right keywords and phrases.
Content is at the heart of SEO and content marketing. Without content, there’s nothing to optimize or market. SEO involves using keywords, links, and quality content to rank highly on search engine results. When you hire an SEO agency, they’re looking to optimize your website, which is primarily content in different formats.
SEO and content marketing share the same core formats, like blog posts, landing pages, infographics, videos, and podcasts. You need keywords and audience research for effective SEO and content marketing. The two concepts go hand in hand, so you must think about SEO when creating content. You should also optimize all content pieces.
The best way to get the most out of SEO and content marketing is to work with a reputable SEO agency. Involving expert SEO strategists can help you raise your ranking and provide quality branded content for your audience.