85% of companies use video as a marketing tool. This only means that video is a really effective way to promote a product online. Many social media users spend more than an hour a day watching various clips.
There are many ways to share videos. You can shoot full-length clips for social media, live stream, or post video stories. We tell you what social media video types to use for brand promotion to be successful.
To build trust in your brand, it is useful to attract experts to promote the product. Interview videos should not be too “selling”. For example, it could be an interview about the features of a product or a master class on how to use it. Show your viewers that you are not only aware of the trends in your niche but also know how to get the most out of them.
People are always interested in peeking behind the curtain! This is an excellent way to connect with your audience. Show the people behind your business and share your corporate culture. Take a tour of the office or factory and showcase new products or their production process.
Product Demo Videos
When promoting a product online, you should take into account: the more complex the product, the more important it is to show all its characteristics and advantages. Potential buyers do not always have the opportunity to test the product in person. Present your offer in a video review. This is one of the easiest and least expensive formats to create.
Do you want to increase your view rate on social media? Then broadcast live videos. This feature is available on Facebook YouTube, TikTok, and Instagram. The websites encourage the use of their internal tools, so live videos will appear in the feed more often. Due to interactivity and the suspense effect, live broadcasts are watched longer. When planning any brand event, keep this opportunity in mind to promote the product.
User-generated content (UGC) is more than just product reviews. These are any clips shot by clients specifically for your company. The easiest way to collect them is by holding flash mobs and contests. The prize for participation in the contest can be either the product itself or free samples, bonus points, discounts, etc.
Tutorial videos for social media are no less popular than entertainment. Even if your product has clear printed instructions, it will not be superfluous to adapt it in the form of a video. This is an additional success factor for your product promotion campaign. Visual information is easier to perceive.
In such clips, the company shares its knowledge but does not impose its product. This format can be called native advertising if you embed your brand in the video. As a rule, users like to study and learn new things. And you, as an expert in your field, can provide this knowledge.
The idea for SMM is to announce upcoming events involving the brand with videos. You can tell about any events from seasonal promotions and competitions to exhibitions and conferences. These types of social network videos both serve to attract new customers and create branded content to promote the product.
Benefits of Using Video for Social Media Promotions
Let’s list the benefits of social media videos, which once again proves that you need to choose this format for brand promotion:
- The video tells more about the product than other types of content. Instead of writing about how to make good juice with your juicer, it’s better to show a video in which you make orange juice easily and quickly.
- People are twice as likely to share videos with their friends than any other type of content.
- Videos engage the audience more. Every year, users watch online videos more and more time and even prefer them to TV. Therefore, it is worth making video content regularly.
- Videos have a positive effect on promotion. Clips improve behavioral factors. It does not matter if you post it on the website or social networks. On the website, you increase the page view time, and on social networks, you increase the level of audience engagement.
From all of the above, we can draw the following conclusion: video marketing is a trend in 2023 that is becoming more popular over time. The video makes the information easy to understand and it can create a WOW effect with a high “viral” potential.
You can shoot content for social networks yourself. To learn more about social media video production follow the link https://rocketmotion.co/social-media-video-production/. But by turning to professionals, you can be sure that your social media video marketing strategy will be successful and you will get the desired response from the audience.