There is simply too much to accomplish while running your store. You must interact on many platforms, talk to clients, and provide relevant content on the website. But a marketing automation tool can manage them all quite effectively.
All these procedures are automated by the best eCommerce marketing automation platforms, like Maropost. You can save time and effort by looking at the features and support offered by the platform vendor and selecting the one that caters to all your needs and requirements. You can even check out the Maropost pricing model before choosing the tool.
Here are five eCommerce marketing automation strategies for you to implement to maximize the benefits of your marketing automation initiative.
Ensure A Personalized Experience For Your Customers
Engagement has always been kinged by personalization. Your audience will interact with the content more due to your increased personalization. The same holds for online buyers. Customers should feel respected and appreciated when they enter your store. They ought to be welcomed with information that appeals to them. But how do we go about doing that?
It can be useful to examine historical consumer actions and purchases. If we are already aware of a customer’s previous interactions with us, we should use this information well. With marketing automation, we can categorize clients based on their shopping habits and use this information to serve them better going forward.
Sending Order Confirmation Emails
The order confirmation email is the initial point of contact after a sale, making it crucial to automate this process. Getting this right is crucial because it’s your customer’s first opportunity to interact with your brand. Use order confirmation emails wisely because they often have the highest CTR and open rates.
With the confirmation email, you have several options. Include client testimonials, user-generated content (UGC) photos, or complementary goods that the customer could find interesting.
Use Customer Data To Re-Engage Old Leads.
Businesses can reconnect with former leads who had previously expressed interest in a product or service but had fallen out of contact for one reason or another by automating eCommerce marketing. For instance, companies can use historical data to identify current leads and send them promotional coupons with flexible expiration dates so they wouldn’t miss out on the deal even if they get the email later. Each discount will end on a different date, and with the help of an automated platform, this can be done easily and automatically without the need for any human involvement.
You Should Start With Loyal Customer Rewards.
The brand’s power lies in its loyal customer base. They are probably more likely to buy from your organization based on prior purchases. Building consumer relationships in e-commerce is more difficult than physical purchasing. Even though there may be live conversations, building client trust is difficult without in-person interactions. Additionally, it becomes challenging for buyers to recall a brand due to the constant barrage of advertisements from many businesses.
You may suggest a special offer based on the products that a customer typically purchases. It typically appeals to loyal customers and keeps them coming back. By personalizing your communication, you may stand out from the crowd.
Exploit The Benefits Of Chatbots
According to reports, corporate executives that deployed chatbots saw a 67% boost in revenue. By creating automated workflows for questionnaires, surveys, conflict resolution, transaction closing, and customer assistance, chatbots help you increase engagement and produce more leads. They even offer personalized and individualized conversations based on pre-set triggers and behaviors. Chatbots also enable you to gather real-time data from site visitors. But this strategy cannot be executed until and unless your marketing automation platform offers this feature. So ensure that you get this feature with your platform.
You should take these marketing automation tactics and mix and match them depending on your demographic and industry to make your eCommerce store a success. You should start experimenting with one strategy at a time and expand further based on the returns of that strategy.