When you survey your jewelry store and how much progress you are making, you may find that you want more repeat customers. Building up relationships and drawing in people who buy multiple times from your store once can seem challenging at times. By focusing on a few tips, you can entice customers to return by offering what they want and marketing it the right way.
Pay Attention to Your Point-of-Sale System
Organizing your stock and knowing exactly how many of each item you have is key for managing a jewelry store. By getting a quality jewelry POS system, you can keep up with increased demand and get a report of what is in stock or in demand. Whether you are in the store or at home, you can look in the system for updated information and create websites that will keep your customers coming back.
Not only can you receive text updates to match your busy schedule, but you can also order more from vendors when you notice stock getting low. With this level of control over your marketing campaigns and social media accounts, you can create advertisements that will appeal to people who already purchased jewelry from you before. It can also benefit you when you need to keep track of an increase in sales.
Think About Best-Selling Items
Considering the jewelry pieces that sold the best in your business may help you understand what repeat customers like and want more of. Learning more about the jewelry creation process and surveying previous customers about what they liked best about these pieces can point you in the direction of what steps to take next.
You could craft jewelry pieces that complement the ones that sold the best. Pairing a bracelet with a best-selling ring or necklace can allow customers to wear both items at once.
Nurture Your Connections
Beyond just creating new pieces, connecting with returning customers can give your business a boost. Take the time to remember key facts about major customers and what they often buy. Customers may likely see your store as a place of knowledge and an opportunity to get a better idea of what they may want to purchase. According to Psychology Today, you may need to look for the hidden need a person has underneath what they are saying out loud in order to provide good service.
Paying close attention to customer service, such as how salespeople treat customers when they are shopping for an item, is key. Providing extra training or discussions about certain situations may be helpful if you notice that many customers leave without purchasing anything and seem unsatisfied. Your employees should have a working knowledge of not only the details of the jewelry pieces but also any surrounding details, such as what perks you offer as a business.
Stay Honest and Direct
Since some stores may offer deals that seem too good to be true and then retract them, you should make sure your jewelry business does not overpromise. Being honest with your repeat customers can foster a sense of respect and understanding. If you have a delay or need more time to deliver an order, being upfront about this complication can save your customers from feeling frustrated or confused about why you are not communicating.
This directness can also help the jewelry shopping experience feel fun and enjoyable. Instead of worrying about potential problems, customers can focus on picking out their favorite pieces.
Send Out Reminders
Life can become busy and overwhelming for all of us at times and your customers are no different. While some may often think about jewelry, others may go long periods of time between needing to shop for expensive items like rings or necklaces. By sending out coordinated emails and posting on social media, you can remind people who have not returned for a while about what you offer.
Drawing In Customers Does Not Have to Be Intimidating
When you are searching for ways to expand your jewelry business, focusing on returning customers can often help you concentrate on what you can improve and how you can connect with them. From the way you organize and sell your stock to how your employees act around repeat customers, you have the ability to transform your business and create lasting bonds.