Illustration of a vintage television displaying an advertisement with two people holding sparklers, promoting TV advertising for modern brands.

A Complete Guide to TV Advertising for Modern Brands

For decades, TV advertising has answered the question of strategic brand marketing for many companies, but that has changed dramatically. Thanks to technological advancements in TV, modern brands have multiple diverse platforms, much more than traditional TV, to communicate to their audiences. This guide addresses all aspects of advertising through television platforms, including what it… Read more

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A smartphone screen displaying various social media app icons including WhatsApp, Facebook, Telegram, and others, with notification badges indicating new messages.

Social Media’s Role in Your Business

Social media is a powerful tool that can be used for marketing. It can also effectively connect with current and potential customers, build relationships, and provide support. People use many different platforms to interact online, including Facebook, Twitter, LinkedIn, Pinterest, etc. The best thing about social media is it’s free! However, the downside of social… Read more

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