Color Psychology Archives

What are the Meanings Behind Famous Logo Colors?

Have you ever wondered why the McDonald’s logo uses yellow and red, or why Apple’s logo has that bright, eye-catching shade of blue? While many starting companies overlook the aspect of color, the color scheme you choose for your logo can have serious implications on how your customers perceive your brand. According to several pieces… Read more

Color Psychology In Marketing: How to Use Color to Increase Conversion Rate

By Asad Ijaz

There are many things to consider when it comes to increasing conversion rates, such as email subject lines, call-to-action messages, and using the right imagery. But sometimes, just changing the colors of your website and other marketing assets can do the trick. This article touches on color psychology and how you can use it to your

Color Psychology In Marketing: How to Use Color to Increase Conversion Rate Read More »