When it comes to Customer Relations Management (CRM), tech has come a long way since the very first digital Rolodex in 1987. More than 30 years later, CRM software is unrecognizable. It has undergone significant changes in just the past five years, automating countless tasks in your day.
You have a lot of choices, but in the interest of your bottom line, you might be tempted to share a central CRM desktop app that the entire organization uses.
This would be a mistake. No single app will ever satisfy every department’s unique objective or technical needs.
Between extra functions that you’ll never use and absent functions that your team desperately needs, you’ll waste time and energy navigating this ad-hoc CRM system. There’s even a good chance you break compliance using the wrong software!
You need a dedicated CRM for investor relations designed with your team’s workday in mind. Making the switch will guarantee compliance, improve your IR intelligence, refine investor targeting, increase productivity, and enhance analytics.
1. Collect Better IR Intelligence
Your strategy is only as good as the IR intelligence you collect. Without a dedicated CRM desktop software built for investor relations, your team may be working with incomplete, inaccurate, or siloed information.
Custom-build CRM systems narrow in on essential IR intelligence, delivering data collected from all your activities so that your team can understand shareholder activity and perform appropriate outreach. You’ll be able to tap into ownership, activism, relative performance, estimates, sentiment, and volatility with a click of your mouse.
More importantly, these systems gather data in real-time. This means you won’t have to way for quarter-end reports on shareholder behavior. Instead, you can act on insights instantaneously and stay ahead of the curve.
The best CRM apps are cloud-based so that you can tap into critical data any time, any where. This way, you’re moving IR intelligence away from siloed applications and collating them into one easily accessible desktop program.
2. Target and Attract Quality Investors
The latest CRM desktop software comes with AI targeting, an automated system that leverages capital markets intelligence to predict the chances of purchasing and selling your security.
These insights help refine your outreach by directing your team’s attention to your strongest opportunities. That includes investors who have the highest likelihood of adding value and stability to your shareholder base.
A streamlined approach to targeting not only improves workflow, but it also helps reduce volatility. That’s because AI targeting helps you understand drivers behind shareholder behavior. With the right data at the right time, you’ll be able to foster relationships with shareholders who promise to add the most value and stability to your stock.
In addition to AI targeting, you can also expect other data to improve outreach:
- Website and capital events analytics
- Investor searches
- Contact-level targeting
- AUM and purchasing power
- Sector and peer insights
Your team can also use this information to refine your Non-Deal Roadshows, conferences, and other capital markets events.
3. Improve Workflow and Collaboration
One of the biggest advantages to using custom-built CRM software is that you’ll improve your team’s productivity.
Think about it. If you’re stuck using a central CRM system, you’re most likely forced to supplement it with Excel sheets, Outlook, and other bulky software. It may not seem like it, but tabbing between each app takes time that adds up over the day. You’re also more likely to cause errors if you’re manually copying information from one app to the other.
A cloud-based app that consolidates all your data in one place is so much faster to navigate that any other option. Since everything you do is in-app, you’ll reduce the likelihood of errors or duplicates that can happen in siloed software. Anyone with the right login credentials will be able to see this information, making it easy to collaborate between teams.
4. Simplify and Improve Reporting
With all your data in one place, you’ll find it easier to generate reports for board meetings and other appointments. An aggregated CRM desktop makes it possible to export activity data, shareholder movements, and other key insights. You’ll also be able to create customized briefing books so that your C-Suite executives arrive to each meeting informed with the latest investor data.
5. Maintain Strict Regulatory Compliance
When you adopt industry-specific CRM, you won’t have to wonder if you’re following investor relations privacy and compliance rules. A dedicated investor relations CRM app is designed with these standards at the heart of its tech.
More still, you’ll have access to investor relations experts who can provide their experienced knowledge in all things security and compliance. This support team includes ESG consultants who can advise on the rapidly changing face of ESG disclosure regulations.
While it may seem like a luxury to invest in an industry-specific IR CRM if you already have a company-wide CRM system in place. But the ROI on this software is impressive. According to one study, the average CRM has an ROI of $8.71 on every dollar spent. That means your new software will eventually pay for itself. By then, you’ll get used to the simpler way of doing things.