Everything You Need to Know About Google Analytics 4

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In early 2023, Google announced that people would have to switch to Google Analytics 4 as Universal Analytics would no longer process data starting July 1, 2023. If you were hesitant about Google Analytics 4, it seems that there’s no time left to make the jump. There will be a huge change in storing, gathering, and filtering data. 

But what exactly is Google Analytics 4, and why should you consider it if you’re using a guest post marketplace? This post will tell you everything about it. 

What Exactly Is Google Analytics 4?

Google Analytics is an analytics model that helps measure data such as performance and traffic on your platform. A script is added to your platform, which helps monitor visitor activity using the dashboard offered by Google Analytics. 

The last version of Google Analytics was Google Analytics 3, also known as Universal Analytics. People had different opinions about Google Analytics 3 and 4, with some settling for the old system instead of switching to the new one. However, Google Analytics 3 stopped processing data on July 1, meaning website owners must use Google Analytics 4 instead. 

Google Analytics 4 will help boost marketing activities.

How Is Google Analytics 4 Beneficial?

Even those not excited about Google Analytics 4 will have to switch now. So, while you’re at it, you should learn how this new model can be beneficial. Here are some of the benefits that GA4 brings to businesses:

It’s Very Easy to Use

If you’re wondering how long it will take to set up this new model, stop worrying now. GA4 is very easy to set up, so it won’t take too long. Furthermore, it is very easy to use. It doesn’t have complicated code requirements and takes time to get used to it.

Marketers Can Take Advantage of User-Centric Reports

With GA4, businesses can do more research on their customers and their activities. The new Google Analytics version will focus on user engagement. Furthermore, it eliminates any concerns about bounce rates, as new user-based metrics will tell you everything about customers’ whereabouts.

It Offers More Customer Privacy

Another benefit of GA4 is increased customer privacy. Once a business opts for the new Google Analytics model, customers will have more peace of mind that the business complies with privacy rules and is safe to use. 

What Are the New Features Used by GA4

Google Analytics 4 brings new features to the table. Some of these include:

  1. Spam Prevention—GA4 will help address spam traffic and benefit your marketing campaigns. Spammers can no longer transmit fake data to Google Analytics accounts.
  2. Increased User Data Control – Accounts gain more control over user data. There are granular data controls, allowing advertisers to comply with multiple data regulations.
  3. Customer Lifecycle View—Now, you can monitor customers’ journeys, including their actions and channels that bring them to your website. 

How to Add Website in Google Analytics 4

  1. Sign in to Google Analytics: Go to the Google Analytics website and sign in with your Google account.
  2. To create a Property: Click on the “Admin” button and then on the “+ Create Property” button2. Fill in the required details, such as the property name and time zone.
  3. Set Up Data Stream: In the “Data Streams” section, click the “+ Add Stream” button. Choose “Website” as the platform.
  4. Enter Website Details: Enter your website name and URL, and select the industry category.
  5. Get Tracking Code: Copy the measurement ID or tracking code provided.
  6. Install Tracking Code: Paste the tracking code into the <head> section of your website’s HTML. Using a CMS like WordPress, you can use plugins to simplify this process.
  7. Verify Installation: Return to Google Analytics and check if your website receives data.

How to Add YouTube Channel to Google Analytics 4

  1. Sign in to Google Analytics: Go to the Google Analytics website and sign in with your Google account.
  2. Navigate to Admin: Click the “Admin” button in the lower left corner.
  3. Select Property: In the “Property” column, select the GA4 property you want to link to your YouTube channel.
  4. Click on Product Linking: Under the “Property” column, click on “Product Linking” and then choose “YouTube Linking”.
  5. Link YouTube Channel: Follow the prompts to link your YouTube channel to the selected GA4 property.

How to Link App with Google Analytics 4

  1. Sign in to Google Analytics: Go to the Google Analytics website and sign in with your Google account.
  2. Navigate to Admin: Click the “Admin” button in the lower left corner.
  3. Select Property: In the “Property” column, select the GA4 property you want to link to your app.
  4. Click on Data Streams: Under the “Property” column, click on “Data Streams” and then click on the “+ Add Stream” button.
  5. Choose Platform: Select the platform that matches your app (iOS or Android).
  6. Enter App Details: Please enter your app’s name, bundle ID (for iOS), package name (for Android), and other required details.
  7. Get Tracking Code: Copy the measurement ID or tracking code provided.
  8. Install SDK: Add the Google Analytics SDK to your app using the measurement ID or tracking code. Follow the platform-specific instructions for iOS or Android.
  9. Verify Installation: Return to Google Analytics and check if your app receives data.

How to Connect Google Analytics 4 to PlayStore

  1. Sign in to Google Analytics: Go to the Google Analytics website and sign in with your Google account.
  2. Navigate to Admin: Click the “Admin” button in the lower left corner.
  3. Select Property: In the “Property” column, select the GA4 property you want to link to your app.
  4. Click on Product Linking: Under the “Property” column, click on “Product Linking” and then choose “Google Play Linking”.
  5. Link Google Play: Follow the prompts to link your Google Play Store account to the selected GA4 property.

Final Thoughts

Google Analytics 4 brings new features and new exciting benefits for users. You’ll be able to enjoy better marketing campaigns and bring more people to your website, which will all lead to a more successful business model. 

FAQs

Q: What is Google Analytics 4 (GA4)? 

A: Google Analytics 4 is the latest version of Google Analytics, designed to collect event-based data from websites and apps to better understand the customer journey.

Q: How is GA4 different from Universal Analytics? 

A: GA4 uses an event-based model instead of a session-based one, includes privacy controls like cookieless measurement, and offers predictive capabilities for better insights.

Q: How do I set up GA4 for my website or app? 

A: To set up GA4, create a GA4 property, add a data stream, and install the tracking code or SDK on your website or app.

Q: Can I migrate data from Universal Analytics to GA4? 

A: Yes, you can use Google’s migration tools and guidelines.

Q: What are the benefits of using GA4? 

A: GA4 provides a more comprehensive view of user interactions, integrates data from websites and apps, and offers advanced features like predictive analytics and enhanced privacy controls.

Q: How do I link my Google Play Store account to GA4? 

A: Go to the “Admin” section in GA4, select the property, click “Product Linking,” and follow the prompts to link your Google Play Store account.

Q: What are some common issues users face when setting up GA4? 

A: Common issues include incorrect tracking code installation, data not appearing in reports, and configuration errors. For solutions, refer to the troubleshooting guide.

Q: How can I learn more about GA4? 

A: You can explore Google’s official documentation, attend webinars, and join online communities for support and tips.