mobile app marketing

There are hundreds of apps available in your niche, so how will your app grab the attention of your target audience? How will smartphone users know that your app exists and it will be beneficial to them or not? A perfect mobile app marketing plan can help you attract your target audience by letting them know about your app and convince them to become your loyal users.

It doesn’t matter how feature-rich your app is; if you don’t have a powerful mobile app marketing plan, what’s the point of creating it? Developing a mobile app marketing strategy is as essential as choosing the right mobile app development team. By following some effective mobile app advertising strategies, your app can reach a wider number of users who are willing to use your app.

If you are wondering how to promote your newly developed mobile app, here are some result-driven mobile app marketing strategies that will help you achieve your conversion and sales goals in 2021.

Let’s check them out.

1.   Focus on its Goal

Okay, this is something very important that your marketing team should keep in mind while creating an effective marketing plan for your mobile app. The purpose of developing a mobile app is to help people in solving their problems. If your app doesn’t include features that people need, trust me, nobody will waste their time and effort in downloading it.

The key to effective marketing is to create a product that provides value to your users. What your mobile app does must be clear to your target audience. Use a simple and catchy line to describe how it can help users. Focusing on the real purpose of your app will help people understand your brand better and sell your mobile app effectively.

So, communicate the reason for developing your app to make it easier for your audience to download and use it.

2.   Find the Right Marketing Channels

Once you come up with a great mobile app idea and discover its ultimate goal, your mobile app development and marketing team should identify the channels where they want to market the app. You can make your mobile app a huge success by making it discoverable so that people can download and use it.

The process of app marketing starts when you identify effective distribution channels to reach your target customers. Keep this interesting statistic in mind, in July 2020, more than 5.15 billion unique mobile users were found, which make 66% of the worldwide population. It is critically important for your marketing team to identify the channels where you can target your audience.

Facebook, Twitter, Instagram, LinkedIn, Pinterest are a few great app marketing channels. Finding the one where your target audience exists is the key to connect with potential users and promote your app.

3.   Determine How Will You Make Revenue

What’s the goal of building your app?

Gaining website traffic, increasing user base, improving your brand reach, or making money? Yes, you can earn revenue from your mobile app. Don’t know how? Let me explain.

If your product solves your customers’ problems, they will definitely be eager to pay for it. The key is to choose the right revenue model that will help mobile app developers and marketers identify what value will be offered, how much it will cost, and who will pay for it.

Here is a list of some of the most popular app revenue models:

–      In-app advertising

–      Freemium

–      Subscription

–      Sponsorship

–      Paid app model

App developers can choose the right revenue model for their product by keeping the type of app in mind. To earn users’ trust, provide them with valuable features for free and then ask them to upgrade it if they want to avail themselves of more unique features.  

4.   Make the Most Out of Push Notifications

Today, many businesses are harnessing the power of push notifications to get users’ attention and motivate them to use their app. Integrating push notifications into your mobile app marketing strategy is simply a great idea to catch a user’s attention and generates a 97% response rate.

This infographic shares some really interesting push notification stats: 

You can take the maximum advantage of push notifications by notifying your audience about the recent update, discount code, new product, or anything that will motivate them to use your app.

5.   Paid Advertising

Smartphone users spend most of their time on WhatsApp, Facebook, Messenger, Instagram, Snapchat, and Twitter. Using these social media platforms for mobile app marketing is a worthwhile strategy that can help you reach your target audience and promote your app. You can run a paid advertising campaign on Facebook, Instagram, Twitter, and Snapchat which can also play a major role in boosting up your social engagement.

6.   Advertise on Google

Yes, you advertise on this search engine giant, which provides millions of websites with an opportunity to reach 90% of internet users. Google Display Network ads can be divided into these categories:

–      Banner ads

–      Interstitial ads

–      Call-only ads

–      App install ads

–      App engagement ads

–      Universal app ads

These ads can be run on Google Display Network, AdWords Search, and YouTube networks.

7.   Visually Appealing Mobile App Graphics and mobile push notifications

mobile push notifications can help you to boost customer engagement and improve your branding efforts. Fortunately, you have successfully created a useful app that is making a difference in customers’ lives. But your target audience will only download your app if they know about it. One of the best ways to attract your target customers is to tell them what your app can do.

Harness the power of mobile app graphics to explain to users what features your app possesses and how it can improve their life. It’s no secret that visuals have the real potential to let your audience know about your app.

For instance, you can increase your app visibility and maximize the number of downloads by creating interesting infographics, videos, and slide shares. It’s surprising to know that the human brain easily absorbs visuals. This is why more and more businesses are using powerful visuals to promote their product and increase their brand reach. You should also use this technique to promote your app.

 Key Takeaways

Here you go. These are some of the best mobile app marketing strategies you can try to promote your app, attract a wider audience, and get the desired results. Whether you have recently developed a mobile app or currently working on your mobile app development project, considering these app advertising strategies will help you market your app and make it accessible to your target users.