Ways to Make Money on Twitch – Guide for Streamers.
Did you know that a Twitch streamer can make anywhere from $3000 to $5000 monthly, and an expert streamer can exceed these numbers?
These impressive stats have every Twitch streamer excited. Many have shifted to full-time gaming to increase weekly hours and build a strong following. Meanwhile, some brilliant individuals have supported organic growth services.
But how exactly do you generate money on Twitch? Are there some specific ways to do so? Let’s explore them below!
Donations
The simplest and easiest way to get money on Twitch is to ask your viewers for donations or tips. Since people love to support their favorite streamers, you can earn anywhere from a few dollars to hundreds.
You must arrange a third-party service and link a donate button to the channel. Most streamers prefer PayPal because of its popularity and ease of use.
If you want to know how to set up PayPal for Twitch, here’s a brief overview of :
- Visit PayPal.com and create an account.
- Once done, click on the More button present in the menu.
- Different categories will pop up. Click on the Get Started button under the Manage Your PayPal Profile category.
- Activate the button, “Anyone Can See and Send Me Money”.
- Copy the PayPal link.
- Log into your Twitch account and click on Channel under the menu.
- Open the About section and scroll until you find the Edit Panel option.
- Click on the + box to create a new panel.
- Select the Add a Text or Image Panel option. You can upload an image to maintain aesthetics.
- Paste the PayPal link into the Image Links To section and press submit. You may want to add a small thank-you note.
Twitch Affiliate Program
Requirements
Affiliate: 50 followers, 3 average viewers, 7 unique broadcast days, and 8 hours streamed in the last 30 days.
Partner: 75 average viewers, 12 unique streams, and consistent content over 30 days (subject to Twitch approval).
How It Works
Once accepted into the Affiliate or Partner program, you unlock core monetization tools:
Subscriptions: Viewers pay 4.99–4.99–24.99/month for ad-free viewing, custom emotes, and badges. Affiliates keep 50% of sub revenue, and partners negotiate higher splits.
Ads: Earn revenue from pre-roll and mid-roll ads. Use Twitch’s Ad Incentive Program to boost payouts during high-demand periods.
Bits: Viewers buy animated “Bits” (1 Bit = $0.01) to cheer during streams.
Twitch Ad Partner
People who manage to top the Twitch affiliate game can also become Partners. This means that they can now benefit from ad revenues, too.
Typically, the platform offers pre-roll ads that display before the streaming. Partners can also choose mid-roll ads when they want to take a break. However, while this provides additional income, it is very meager. The rate is usually $0.002 and $0.01 per view.
Affiliate Marketing
If you’re in the initial stages of your streaming career, making money through the Twitch program can be difficult. But do not worry because you can still get a few hundred dollars via affiliate marketing.
Just join a popular affiliate program like Amazon. Then, promote the products and offers available. You will receive a commission whenever a viewer purchases something through your link!
Brand Sponsorships & Merchandise
Streamers with a relatively engaged audience can quickly increase their monthly figures through brand sponsorships. Companies constantly seek talented individuals who can promote their products/services to people, so they are eager to collaborate.
But instead of waiting, you can also take the first step and pitch brands. Many services help create deals between brands and streamers. Alternatively, you can design merchandise and sell it to your audience.
Final Thoughts
Making money on Twitch requires patience, creativity, and adaptability. Start small, experiment with these strategies, and let your authenticity shine. Remember: Your community is your greatest asset—nurture it, and the revenue will follow.