These modern times and the digital revolution within have opened a world of ease for us. Today, with the help of our smartphones, computers, and especially the internet, complex tasks that once took hours can now be completed in a matter of seconds. Whether we have to make a call in the other part of the world or book a flight, everything can be done over your smartphone with just a few taps of your finger.
Looking for and getting your hands on any kind of information is also easier than ever. The worldwide web makes sure of that, there are many websites now through which you can get any kind of information. These websites can also be used for the buying and selling of any kind of product or service. In this blog, we will tell you about the key elements of a website banner design that can help you get the best results from your online presence.
The concept of e-commerce has made this online world an imaginary marketplace of sorts. Websites play a bigger role these days and they can be compared to a showroom in the real-world physical marketplace. Consumers these days have also evolved and become smarter with their decisions and this reflects their buying behavior. More and more people now are opting for digital means of research and even making the final purchase, everything is done over the internet.
E-commerce has opened a world of opportunities for many organizations. Consumers can now purchase any product from anywhere in the world from the comfort of their homes. With online payment options and home delivery also available now, e-commerce is literally the future. Many organizations are now realizing the power of this digital world. With the competition getting only tougher businesses need to rethink their digital strategies because it is now impervious to have a solid online presence to get an edge over the competitors.
Think about it, when we are thinking of buying anything, for instance, a new car, what is the first you would do? Surfing the web for initial research is the common answer. We visit the websites of the options we have shortlisted. Only after visiting all the websites and gathering the necessary information, we choose the best options. This means that websites do play a crucial role in the customer’s buying process.
Websites can be seen as that point of initial contact between a potential buyer and the business and the first thing you see when you visit a website is its banner which is placed right on the top of the homepage. A thoughtful website banner design helps in creating that all-important first impression.
An effective website banner design will generate curiosity and excitement in the minds of consumers. It will also help generate more traffic towards your website because now the user is interested. It just sets the tone on the right path. Designing a suitable banner is not an easy task though, it has to be unique, appealing, and captivating enough to compel the visitors to stay.
The following are a few elements that you need to keep in mind while designing a website banner:
- Size of the banner:
It may come off as slightly irritating if the banner takes more time to load than the rest of the page. The best way to tackle that is by keeping the size of the banner low so that it loads quickly with the page.
The website banner is a design element and is only there to add to the overall aesthetic of the page. It is important to have a website banner design that is in line with the overall feel of the page, both in terms of its color and its design structure.
If a website’s banner is overstuffed with information it may come off as confusing. Content does play a very important role in getting the right message across only if it’s in the right quantity and quality. Anything extra may cause the customers to lose interest or even worse they might get confused as well.
- Maintain freshness:
Using the same banner for a website can easily depict a negative image for the organization for being lazy. If someone visits your website regularly and finds the same banner over and over again, he might get bored and may lose interest. On the other hand, if every time he/she visits there is a piece of new information or a new image, this will create intrigue and every time the visitor will be expecting something new when he/she visits. This also highlights an organization’s creative side and also shows how committed they are to the cause.
Overstuffing your webpages with information regarding sales offers and other deals may come off as overdoing things and consumers may think of it to be a cheap move. Banners can be that perfect space to tell your visitors about such developments. An optimal website banner design will surely do wonders for your digital marketing strategy.