1. What is M-couponing?
The M-couponing is a dematerialized voucher received by the client on his mobile. All they need to do is present their smartphone during checkout to benefit from it. This marketing action allows a company to send an SMS, MMS, or email containing a promotional offer to a prospect so that they can go to the store and use the coupon to complete a purchase. Did you know? According to a survey, 91% of consumers cite the discount voucher as the top promotional mechanism that makes them want to buy. Here are many (good) reasons to be interested in Coupon 2.0 to grow your business.
2. Advantages and benefits of M-couponing
Whether it’s to save money or test new products without breaking the bank, customers always appreciate coupons.
M-couponing: a discount voucher is always at hand
Unlike its ancestor, the classic discount voucher, the m-coupon is available on smartphones. Your customer does not need to cut up and store his discounts: they are available directly on his mobile phone.
The “green” reduction coupon
If there is no longer a need to print your reduction ticket, less paper is used. Respect for the environment is an element your customers take into account.
Customers are increasingly requesting that brands (particularly large retailers) engage in reducing waste and preserving the planet. M-couponing meets this expectation.
The m-coupon: a new method of building loyalty
Offering a regatta discount code is a good operation to thank loyal customers or encourage new customers to return to your store. Customers love to be given gifts, so sending them discount coupons is one way to make them happy and improve the customer experience.
Boost in-store sales with special offers.
By sending coupons at specific times, you increase footfall to your store and generate additional revenue outside of peak days. M-couponing helps boost frequency of purchase and increase your customers’ average basket price by guiding them to products they might not have purchased without a discount. This is another way of animating your store originally.
Get to know your customers and their habits better with M-couponing
With the dematerialization of managing your loyalty programs, you can access information on the use, frequency, and targets that use your promotion codes and other e-coupons. Thanks to these figures, you have better visibility of your promotional operations’ ROI (return on investment).
Capture consumers looking for good deals and privileged offers
With the dematerialized reduction coupon, you can be found by Internet users looking for good deals and promotional offers.
To attract new customers looking for a good deal, you can submit your offers to sites specializing in distributing e-coupons.
Even though the world of couponing is still dominated by paper couponing, virtual couponing is starting to develop strongly. Thus, we are witnessing the arrival of specialized sites, even coupon site comparators, which offer discounts and gifts.
3. List of examples of M-couponing that work
What kind of coupon can you share? M-couponing can be used in many ways to unite and retain your customers.
We can distinguish two types of offers.
Price reduction coupons
- percentage reduction,
- vouchers valid on the purchase of an additional product,
- vouchers,
- Gift Certificates,
- advantage from a certain purchase amount.
- Coupons for promotional operations
- weekly or monthly promotions,
- pre-launch offers,
- special offers for Christmas, Valentine’s Day, school holidays, etc.,
- offers to re-launch abandoned baskets,
- offers to subscribe to the newsletter,
- offers encouraging sharing on social networks,
- sponsorship offers,
- discount code
- first order offers,
- exclusive offers on social networks,
- loyalty cards,
- discounts intended for advertisers and influencers.
Now, you have all the keys to understanding M-couponing and its many benefits for your business. So, what will be your new way of announcing your discounts?
