Is it possible to generate sales through social networks? Yes, if we use Instagram shopping like Sales platform: a social networking tool that allows consumers to buy directly the product followed in the publication of their accounts. In the following guide, we will explain what it is, compile it, and sell it quickly.
What is Instagram Shopping?
Instagram Shopping is functionality that Instagram offers so that business accounts can tag products in their posts and stories in the same way they organize consumers.
Up to 5 products can be tagged in each post and 20 if it is Curocell. By clicking on the label, consumers know the name of the product and its price.
It is essential to enable this functionality:
- There is a Facebook page.
- Create a company profile with an Instagram account.
- That Instagram account already has activity.
- That the products are physical (services are not possible) and are available in the online store.
- You are registering the product in the Facebook catalog. Do you need to know how to make it? See Facebook help.
How to activate company profile
If the Instagram account you manage represents a company or public figure rather than a private user, then yes or no, it must be an account or a “company profile.”
To change this, you must first create a Facebook page. If you don’t have it, it’s time to make it. Or, if it already exists, ask for the administrator’s name if you don’t already.
Then go to “Settings” of your Instagram account and click on the “Account” option. Below, in blue, you’ll see the “Change Professional Account” button. Click here and follow this step until they ask you to link to your fan page. It’s better to take services from any reliable Social media marketing services company. In case you still can’t understand the steps.
Benefits of a company profile on Instagram
An Instagram account for businesses allows:
Analysis You can see your follower’s profile, publication scope, chat …
Pull up If you have more than 10,000 followers on your profile, you can enable the option to direct traffic to a web page from stories.
Label products. If this is our goal to sell via Instagram, then this function is the one that interests us the most. We’ll talk more about that later.
Create automatic answers. To speed up the DM response, you can enable the automatic response option.
Schedule posts. You can schedule posts on your Instagram account with Hitsuite, Metrical, or Facebook Creation Studio tools.
Cheap on Instagram It allows you to create affordable among those who interact with the post.
Most wanted. It is possible to promote both stories and posts through Facebook ads. If you want to know more, I invite you to read the article “Guide to Advertising Campaigns on Instagram Stories.”
How to activate your online store on Instagram?
You have two options for creating and selling Instagram shopping: creating product catalogs through the Business Manager or the Fan Page. Let’s look at two options.
- If you have an online store: Product Catalog by Business Manager.
For this option Business, the first thing we have is an account in Business Manager.
Once we’ve created and accessed it and added a fan page, Instagram account, and advertising account associated with the same company, we search and click “Assets / Catalog.”
On the next page, we click “Create Catalog” and continue. It will ask you: “How do you want to add products to the catalog?” You have two options: add form, data source, or Facebook pixel products. Or by connecting to your e-commerce platform, for example, Magento or WooCommerce. This is not possible with PrestaShop.
- Whether you have an online store or not: Product catalog from the fan page.
If it’s easy for you, you can create a product catalog from the fan page linked to your Instagram account.
To do this, you need to access the “Settings / Templates and Tabs” and add the “Store” tab (below) and activate it.
The next thing you need to do is return to the main page of your fan page and click “Store” in the menu at the bottom left to start creating it.
Once we have indicated how we want to manage sales (via private messaging or e-commerce) and indicated the currency, we will only need to start uploading the product.
If we have already done all the previous steps, we need to go to the Instagram account and access the “Settings.” In the “Company” option, you will see the “Purchase” tab. Click here, and the catalog you have created will appear already attached. If it doesn’t appear, make sure you have an Instagram account link from your Facebook page and Business Manager.
Let Epha Tech handle you boost your sales on Instagram.