Hypnotherapy Marketing – How to Market Your Hypnotherapy Business Online

The art and science of marketing, like any other art and science, is a never-ending learning process. The more you learn about marketing the better you will be able to grow your business and make it grow. Hypnotherapy is no different and should not be treated as a business just because you want it to be treated that way. It should be treated as a passion and a true calling.

Hypnotherapy marketing isn’t hard. You must always take advantage of all your free or cheap resources first. Many hypnotherapists are prone to ignoring the core action needed to gain the maximum number of clients that they see each week. This can mean shelving their books and the lack of web presence on the internet. While you should be willing to invest time to get your name known, you should also make sure you are marketing to those looking for help, not simply passing by.

Hypnotherapy can also be easily achieved through traditional media marketing tactics. If you can make yourself entertaining and/or presentable in front of a roomful of people, you will have an easier time gaining your audience’s attention. There are a plethora of ways to do this. One of the most effective methods is hypnosis video animation.

In addition to being entertaining, this type of marketing is effective because it uses a medium that is already familiar to most people. This makes it accessible and increases the likelihood that someone will listen to your message and potentially become a client.

Another good way to promote hypnotherapy practice is through social networking sites. If you are like most other therapists, you have a number of Facebook and MySpace accounts that you use to interact with your current clients. If you create a profile that is attractive to your prospects, you can invite them to friend you and add you as a friend.

Once they add you as a friend, you can send them occasional messages through the MySpace or Facebook websites. While this method of hypnotherapy marketing may not bring in as many new clients as having a good website and good content on your MySpace page, it is still effective.

Hypnotherapy marketing can also be achieved through cold calling. If you run an office, you can approach business owners who are new to the industry or those whose services you have recently reviewed. By cold calling, you are telling these people that you are a professional with expertise in hypnosis and can offer them the service you are offering. You can then ask for potential business success for the following lines of your sales pitch: “If you want to achieve relaxation, restorative sleep, healthy weight loss, or any other hypnosis-related needs, call us. We can help.”

In addition to cold calling, building rapport with your prospects before attempting to sell them hypnosis services is essential. Simply being a good salesperson is not enough. To get started, you need to learn how to speak to people well so they will listen to what you say and trust you and your services.

There are several ways to build rapport with individuals interested in hypnosis. If you already know someone interested in hypnosis, suggest hypnotherapy to them and let them decide whether to pursue it.

A great way to market hypnosis is through online marketing. Most internet users have visited at least one website about hypnotherapy. You can easily make instant contact by putting a hypnotherapy video or audio on a website that they already frequent. People are often drawn to the video aspect of an advertisement, which is why many hypnotherapists have created short, entertaining videos to use with their online marketing campaigns. Creating your hypnosis video is not as difficult as it may sound. Just visit your favorite search engine and type in “hypnotherapist,” “hypnosis,” or “hypnosis video.”

Another effective online marketing method is developing a simple, clear, detailed online marketing plan. With a simple marketing plan, you can target specific populations most likely receptive to your message. For example, if you offer hypnotherapy for weight loss, you should research the interests of different age groups to see what kind of advertising works best.

For example, to target middle-aged women, use words like “weight loss” or “eating healthy.” You also need to create a catchy title and include a few key elements such as your name, phone number, and website address so that anyone who sees your advertisement will have a chance to speak with you.