The art and science of marketing, like any other art and science, is a never ending learning process. The more you learn about marketing the better you will be able to grow your business and make it grow. Hypnotherapy is no different and should not be treated as a business just because you want it to be treated that way. It should be treated as a passion and a true calling.
Hypnotherapy marketing isn’t hard. You must always keep in mind to take advantage of all your free or cheap resources first. Many hypnotherapists are prone to both ignoring the core action needed in order to gain the maximum number of clients that they see each week. This can mean the shelving of their books and the lack of web presence on the internet. While you should be willing to invest time to get your name known, you should also make sure you are marketing to those who are looking for help, not those who are simply passing by.
Hypnotherapy can also be easily achieved through traditional media marketing tactics. If you can make yourself entertaining and/or presentable in front of a roomful of people, you will have an easier time gaining the attention of your audience. There are a plethora of ways to do this. One of the most effective methods is hypnosis video animation.
In addition to being entertaining, this type of marketing is effective because it uses a medium that is already familiar to the majority of people. This makes it accessible and makes it more likely that someone will listen to your message and potentially turn into a client.
Another good way to promote hypnotherapy practice is through the use of social networking sites. If you are like most other therapists, you have a number of Facebook and MySpace accounts that you use to interact with your current clients. If you create a profile that is attractive to your prospects, you can invite them to a friend you and add you as a friend.
Once they add you as a friend, you will then be able to send them occasional messages through the MySpace or Facebook websites. While this method of hypnotherapy marketing may not bring in as many new clients as having a good website and good content on your MySpace page, it is still effective.
Hypnotherapy marketing can also be achieved through cold calling. If you run an office, you can approach business owners who are new to the industry or those whose services you have recently reviewed. By cold calling, you are telling these people that you are a professional with expertise in hypnosis and can offer them the service you are offering. You can then ask for potential business success for the following lines of your sales pitch: “If you want to achieve relaxation, restorative sleep, healthy weight loss, or any other hypnosis-related needs, call us. We can help.”
In addition to cold calling, it is also important to build rapport with your prospects before attempting to sell them hypnosis services. Simply being a good salesperson is not enough. To get started, you need to learn how to speak to people well so that they will listen to what you have to say and trust you and your services.
There are several ways to build rapport with individuals who are interested in hypnosis. If you already know someone who is interested in hypnosis, suggest hypnotherapy to them and let them decide whether to pursue it.
A great way to market hypnosis is through online marketing. Most internet users have visited at least one web site about hypnotherapy. By putting a hypnotherapy video or audio up on a website that they already frequent, you can easily make instant contact. People are often drawn to the video aspect of an advertisement, which is why many hypnotherapists have created short, entertaining videos to use with their online marketing campaigns. Creating your own hypnosis video is not as difficult as it may sound. Just visit your favorite search engine and type in “hypnotherapist,” “hypnosis” or “hypnosis video.”
Another effective method of marketing online is to develop a simple, clear, and detailed online marketing plan. With a simple marketing plan, you will be able to target specific populations that are most likely to be receptive to your message. For example, if you are offering hypnotherapy for weight loss, you should research the interests of different age groups to see what kind of advertising works best.
For example, if you want to target middle-aged women, try using words like “weight loss” or “eating healthy.” You also need to create a catchy title and include a few key elements such as your name, your phone number, and your website address, so that anyone who sees your advertisement will have a chance to speak with you.