In recent years, a tool has appeared that has literally invaded all social networks; It is a diez (#) which is placed before a word and which turns into a hashtag.

What is a Hashtag?

Hashtags have become popular with Twitter, while Facebook has only started using them since 2013.

Twitter has implemented this feature to group the different messages on the platform, and its operation has become very trivial, just enter a single word preceded by the symbol of saying your word is found in the list of hashtags.

Example: #newyork

On Instagram, the operation is very similar, except that instead of grouping messages, Instagram groups images.

Thanks to a set of hashtags included in the photo description, each user can view that photo by simply entering the keyword corresponding to the hashtag in the platform’s search bar. you can buy Instagram Likes UK without a strategy because you would be spending time and money without a defined objective.

For example, if a beach photo has a hashtag “#mer”, everyone in the search engine will scan the word “sea” will see that photo also display.

The Hashtag organization

The development of the hashtag is made by a San Francisco legal counsellor named Chris Messina, while the main client was Nate Ritter when in 2007 he utilized the hashtag in a few articles describing the fires that meanwhile affected San Diego.

Subsequently, in 2010, Twitter integrated this functionality on its platform, all other social media platforms have adapted to this new trend.

Why are they so important?

Hashtags fundamentally bring order to an increasingly chaotic world of social media.

With an ever-increasing number of users and also an ever-increasing volume of data and information to process, hashtags make the job easier, allowing us to find specific topics using keywords.

The idea of hashtags finding a particular piece of information would be like walking into a mall and seeing the merchandise mixed up without any logical tidying up.

How to use hashtags on Instagram

When you’ve recently signed up to Instagram and have few followers, getting likes or comments on your photos is not easy, even if the photos are of very high quality.

The use of hashtags is therefore fundamental, especially if it is used logically. By using industry best practices, we can make your photos extremely popular.

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The description of each of your photos can be up to 2200 characters long, but you only need to write a few lines. The hashtags allowed for each photo are a maximum of 30; better to put at least five, or ideally reach this limit.

The best Instagram hashtags

There are hashtags that are more popular than others to put on your Instagram photos, and they can be categorized.

Now let’s see what are the most popular hashtags according to the type of photo.

We conclude with a few more tips on how to identify the hashtags with the greatest potential:

The first is to go to a site called TopHashtag and the Instagram section will find you all the most used hashtags in the world.

The second is extremely functional, in fact, you just need to download a smartphone app called TagsForLikes and at this point, you can automatically insert a number of tags depending on the type of photos.

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