Businesses agree that a strong social media presence is essential for any marketing plan. But what about blogs?
Blogs can take time to create and the benefits they bring to your site could take weeks to accumulate. Not to mention the amount of outreach required for guestblogging as well as how often Google continues to strengthen its backlinking rules.
Many businesses are now questioning whether blogging is worth the effort. It would be much easier to purchase a few ads via social media or Google.
Blogs are absolutely necessary for improving your SEO if you have anything to share about my company.
How to Use Blogs
Sources claim that 1994 was the first blog to be published. This means that blogs have been around for 27 years. Blogs are still effective despite all the internet fads.
SEO refers to blogs as “content”, and quality content is key to climbing the SEO ladder. Google bots scan your website and rate all content according to E-A-T (expertise, authority, trustworthiness). Google will boost your rankings if it finds your E-A–T high.
Blogs are a great way to improve your web copy.
These are just a few benefits that blogging can bring to your business.
- Increase your site’s popularity.
- Answer customers’ questions about your products and services.
- Describe your business’s unique qualities.
- Build trust between you and your customers
The best thing about blogging is that you can keep working behind the scenes to find new leads.
Although blogging can help improve SEO, it is not easy.
Blogs can range from 500 words to more than 2,000 words. Depending on your niche and level of expertise, lengths can vary. You must also post regularly if you want it to work.
You have two options as a business owner: either hire someone in-house or hire a freelancer to create a blog each week. Both have their pros and cons. You have complete control over your industry knowledge and can make decisions in your own time. While blogging services can provide talented writers to create your blogs, you will still need to fact-check each piece and approve it.
We’ve discussed only traditional blogs that are found on your website up to now. How about guest blogs? You can think up a topic for a blog and pitch another website to post it. Backlinks can be a great way to get more referral traffic.
Guest blogs are difficult because you will need to contact dozens of websites before one accepts it. Many businesses don’t have the time or don’t know where to start.
To help you get more links, guest blogging services are available. They are able to help you find the right place for your guest blog through their relationships with publishers.
Guest blogging and Google Updates
You’re likely to have heard of the algorithm update linked to Google updates on July 26th.
Businesses panicked. Many businesses panicked, wondering if their guest blogs would crash and burn. Many asked if they should keep quality guest posting servicein the future. My answer is, I believe, still yes.
Google’s link update isn’t penalizing guest posts. This is not the purpose of Google’s link update. Google does not want websites to post low-quality links that are spammy to improve their SEO. They want to make sure that businesses continue to receive quality Guest Posts.
While some websites might experience a decline in rankings after a Google update it is not unusual for businesses to earn guest posts or use a white-hat, manual outreach link-building service.