If you are a website owner or content marketer, you have probably seen this happen a few times: your site traffic suddenly drops, and you are at a loss for an explanation. There could be several culprits, with a new Google algorithm change most likely. When your organic traffic drops, you have the expected reactions. There is a sense of panic, confusion, and uncertainty about how to get things back on track. But one thing is sure: it is best to get to the bottom of it as soon as possible to avoid further ranking, conversion, and sales losses. A contingency plan is beneficial in times of crisis. This is where this checklist comes in handy. Here are the first six things you should look for if you notice a drop in organic traffic. The following tips will keep you safe from SEO penalty removal.
- Google core update
The primary reason for a sudden drop in traffic is core updates. It is being rolled out gradually across various regions, and you will notice a difference within 15-20 days of its launch. Google makes minor changes to its algorithm daily to provide better content to its users. Although your site may not be affected, the core updates are significant algorithm updates that many websites and blog owners are concerned about.
Tips for repairing organic traffic after the Google Core update.
- Examine the new core update documentation.
- Remove and replace the items mentioned in the documentation, and you are ready to go.
- More content.
Another reason your organic traffic may have dropped is because your competitor wrote better content than you. Better content refers to the quality of information on a website rather than identity. You may have overlooked some information that should have been included in your content. It could be text, an image, or a video file. That your rivals had placed on their websites.
How to Write Better Content to Increase Organic Traffic
- Investigate the subject.
- Use original graphics and images.
- To avoid using A.I. software and scrapped content, write in your own words.
- Examine your competitors’ content and see what they have added.
- Write better content and include more resources from credible sources.
- The old content is not being updated.
Another issue most bloggers fail to address is the failure to update their older content. You must keep an eye on the posts on your blog that are generating the most traffic. Please list the best blog posts from your blog or website and continue to learn more about them. With time, you will need to delete old content and replace it with new content. Be especially cautious if you have stats and data on your blog posts and articles that explicitly contain numbers. Update them with new stats, preferably authoritative ones.
Advice on how to update your older content.
- Read related news to your content.
- Take a look at what your competitors have done.
- Update your blog post with new resources.
- Broken or incorrectly linked links
Users may have a negative experience visiting 404 or a slow site because of broken links. It is critical to remove links from your website as. If you do not, visitors may leave your website. Internal links, on the other hand, are critical for increasing your site’s C.T.C. rates. When you start including relevant links in your content, you will notice an increase in traffic. It also provides information about the site’s pages and posts. When you take information from another website, such as statistics or data, make sure to link them with an anchor text so that people can quickly validate your information and trust your site. To find broken links, use Google Search Console or a paid SEO tool such as SEMrush or Ahrefs.
- Backend changes to a website
Organic traffic is also reduced when website owners develop changes to the backend. There are numerous items in the backend. Website theme – It has a direct impact on SEO.
- Any custom code – This causes the content to load slowly. The site structure determines the appearance of the blog posture.
- Changes in hosting providers reduce organic traffic. As a result, you should never purchase any cheap hosting plans.
- Using too many plugins – WordPress can slow down your website and limit your plugins to 6-8.
- Receiving penalties
Google primarily imposes penalties following any core update. When you receive a penalty, it is difficult for a blog or website to regain top rankings because Google blocks the website. Know what to do if you are penalized.
When your organic traffic starts to drop, make sure you look into the tips above, and you will be on the right track, and you will get clients more often. You will also be able to redesign your website without losing SEO.