What Is the Amazon Saheli Program?

Amazon launched the Saheli program to empower women entrepreneurs of India by enabling them to sell their products to a global audience on the Amazon marketplace. Since its inception, the special initiative has helped more than 80,000 women artisans sell their products online. The dedicated storefront provides additional exposure to products produced by women, like handicrafts, handloom, accessories, jewellery, and more.

In this post, we will share everything you need to know about the Amazon Saheli program, including its benefits and registration process. 

What Are The Benefits Of Selling On Amazon Saheli?

Apart from a dedicated section on the Amazon marketplace, Amazon offers various benefits to motivate women sellers and entrepreneurs to start their ecommerce business on Amazon. 

Subsidised Referral Fee

Amazon capped the Referral or Sell on Amazon (SOA) fee at 12% or less for sellers who are affiliated with Amazon partners for one year. 

Personalised Training

Sellers in the Amazon Saheli program get personalised training sessions, both online and offline. These educational sessions enable women sellers to launch and establish their businesses on the Amazon marketplace.

Account Management Support 

Amazon assigns a dedicated account manager to guide new sellers for the initial 30 days. It helps the sellers get used to the Seller Central Platform and understand the marketplace’s selling process. 

Imaging & Cataloguing

High-quality photos and videos of the product play an important role in growing your business. Amazon assists the new sellers in optimising their product pages by providing help with product information, including specifications, high-quality images and videos. Amazon ensures that your product listings are as per Amazon standards to increase conversions. 

Increased Customer Visibility

With the dedicated storefront, your products are displayed to get maximum visibility and conversions. 

How To Join Amazon Saheli Program?

To join the Amazon Saheli Program, you need to follow a simple four-step process. Here is how you get started:

  1. Visit: https://sell.amazon.in/grow-your-business/amazon-saheli and click on the “Apply Now” button. 
  2. Fill out the form with your personal information and submit the application form. 
  3. Amazon will get in touch with you after going through your application if you fulfil the required criteria.
  4. Once your account is approved, Amazon will assign an account manager and provide you with training in the initial 30 days of your business. 

FAQs About Amazon Saheli Program

What does Saheli mean?

“Saheli” is a Hindi word which means a female friend. Amazon assists women entrepreneurs of India to become successful entrepreneurs by helping them as a friend. 

Can I avail all the benefits if I am already selling on Amazon?

Amazon will add your products and brand story to the Amazon Saheli store. However, as you are already selling products on the marketplace, you won’t be able to benefit from the Launch support, which includes free imaging and cataloguing, account management, subsidised referral fee and onboarding training support. 

What are the requirements to sell under the Saheli program?

Amazon Saheli program intends to empower women entrepreneurs of India and help them in establishing their online business. To sell under the Saheli program, you need to provide your proprietorship details, contact details, bank account, PAN Number and GST.

I don’t have a GST and I want to sell my products online. How can Amazon Saheli help me?

You need to have a GST number to sell on the Amazon marketplace. If you don’t have a GST, you can connect with a third-party service provider to get one. 

I have already applied, but there has been no response. How can I escalate the same to Amazon?

Email your queries to [email protected] to get in touch with the Amazon Saheli support team.